Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets...
-
Upload
ashlie-harrell -
Category
Documents
-
view
213 -
download
0
Transcript of Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets...
![Page 1: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/1.jpg)
![Page 2: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/2.jpg)
• Waste less time on the web
• Develop healthier habits
• Be punctual, more often
• Stay within your budgets
• Increase your motivation
Netflix, Facebook
Workouts, Sleep, Steps and Calories
Unexpected Traffic, Reminders
Weekly spending limit
Social, Negative Messaging
PRODUCT OVERVIEW
![Page 3: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/3.jpg)
1.
2.
2.
3.
Login Indicate preferences once, come back whenever
Quantify, List and EnableSLIDERSQUESTIONS
How many hours would you like to workout in a week? Quantify
How many minutes early to events would you like to be? Quantify
How much would you like to spend in a week? Quantify
Which websites reduce your productivity? List facebook.com, netflix.com, reddit.com
Would you like to enable Google Maps Enable
OFF
ONBOARDING
![Page 4: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/4.jpg)
Location Calendar
Health Money
FEATURES
![Page 5: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/5.jpg)
How many minutes early to events would you like to be?
From Preferences:
ScoldMe: 1hr 10 min prior to “Coffee with Investor”
ACTION POINT
![Page 6: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/6.jpg)
In a week, how many times would you like to workout?
From Preferences:
ScoldMe: If it has been more than 3.5 days since I last visited the gym
OUTLIER
![Page 7: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/7.jpg)
NOTIFICATIONS
![Page 8: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/8.jpg)
User downloads
ScoldMe for free
User sees value in the
app
Pays for Premium
Features to capture more
value
FREEMIUM MODEL
![Page 9: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/9.jpg)
COMPETITION
![Page 10: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/10.jpg)
COMPETITION
![Page 11: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/11.jpg)
Operations Plan
![Page 12: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/12.jpg)
CEO
VP of Marketing
VP of Software
Developer
VP Finance
CORPORATE STRUCTURE
![Page 13: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/13.jpg)
DEVELOPMENT
iOs and OS XObjective-C & Cocoa Touch
AndroidJava
WebsiteHTML 5, CSS,
Angular JS
![Page 14: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/14.jpg)
API INTEGRATION
API track data from
other applications
User preferences on ScoldMe
Timely and relevant
productivity notification
![Page 15: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/15.jpg)
IP Protection
Year 0 Year 1 Year 2
Hire OS develop
er
Deploy website and begin marketing campaign
Release iOS and OS X
apps
OPERATIONS TIMELINE
![Page 16: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/16.jpg)
INTELLECTUAL PROPERTY
Prevents partners (Google, Facebook, etc) from copying idea
Patents ScoldMe’s software and defends from imitators
Protects the ScoldMe brand name
NDA
Copyright
Trade-mark
![Page 17: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/17.jpg)
Rent a space at Cortex
Hire Android developer
Year 0 Year 1 Year 2
Hire OS develop
er
Deploy website and begin marketing campaign
Release iOS and OS X
apps
IP Protection
OPERATIONS TIMELINE
Release Android
and Windows
apps
![Page 18: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/18.jpg)
LOOKING FORWARD
Hire graphic designers
Increase server bandwidth
Seek corporate partners
![Page 19: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/19.jpg)
Marketing Plan
![Page 20: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/20.jpg)
• College students and young adults
• Ages 14-30• 77 million people• $200 billion annual
spending power
TARGET MARKET
![Page 21: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/21.jpg)
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
![Page 22: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/22.jpg)
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
![Page 23: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/23.jpg)
FACEBOOK ADVERTISEMENTS
![Page 24: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/24.jpg)
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
![Page 25: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/25.jpg)
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
![Page 26: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/26.jpg)
EXPERIENTIAL MARKETING
![Page 27: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/27.jpg)
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
![Page 28: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/28.jpg)
WORD OF MOUTH
Facebook Integration: user can invite friends
Special Promotions: user gets free month of Premium if friends register
Content Sharing: users encouraged to share content from ScoldMe Facebook page
![Page 29: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/29.jpg)
$3 $24 12%Average cost of customer acquisition
(Yr2)
Average customer lifetime value
Acquisition cost as a
percent of revenue
CUSTOMER ACQUISITION COST
![Page 30: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/30.jpg)
Financial Analysis
![Page 31: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/31.jpg)
REVENUE ASSUMPTIONS
Market Size 185 million Number of smartphone users
Market Growth 5% Predicted growth of smartphone users
Download Rate Conservative:(.25% - 1.25%)
Optimistic:(.35% - 1.55%)
Comparable productivity apps:
Slack, Money Studio
Conversion Rate Conservative:(.50% - 1.50%)
Optimistic:(.75% - 2.75%)
Comparable apps with similar business mode:
Tinder, Spotify
Assumption Value Source
![Page 32: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/32.jpg)
PROFITS
1 2 3 4 5
-400,000
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Profit Scenario
Conservative:Optimisitc:
Year
Profi
t
![Page 33: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/33.jpg)
• Variable Costs– App Store
commission and purchase– Server space cost and
conversion
• Fixed Costs– Payroll– Rent– Annual Marketing Cost
BREAK EVEN ANALYSIS
4,856 15,783 33,909 60,233 95,850
-300,000
-200,000
-100,000
0
100,000
200,000
300,000
Break-Even Analysis
Conservative:Optimisitc:
Premium Conversions
Profi
t
![Page 34: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/34.jpg)
VALUATION
Seeking $575,000 investment– Development of
product– Operating costs– Marketing
campaign
Enterprise Value of $2.5 million– Translate to equity
stake of 22.46%– Willing to offer 30-
35%
Cash will last 2 years in worst case scenario
![Page 35: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/35.jpg)
QUESTIONS?
![Page 36: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/36.jpg)
Appendix
![Page 37: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/37.jpg)
HOW IT WORKS API Integration
What is an API (Application Programming Interface) ?
• An API is a set of instructions for a software application.• It makes it possible for application programs to interact with
each other and provides the building blocks required for developing a program.
1.Track data pointsfrom external APIs
2.Outlier or Action Point?Based on preferences
3.Outlier: Scold user for engaging in an unproductive habit
Action Point: Alert user to prevent future unproductivity
4.
![Page 38: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/38.jpg)
• Download Rate: (.25% - 1.25%)• Conversion Rate: (.50% - 1.50%)
CONSERVATIVE ANALYSIS
![Page 39: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/39.jpg)
• Download Rate: (.35% - 1.55%)• Conversion Rate (.75% - 2.75%)
OPTIMISTIC ANALYSIS
![Page 40: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/40.jpg)
BREAKEVEN ANALYSIS
![Page 41: Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,](https://reader035.fdocuments.us/reader035/viewer/2022062805/5697bfd31a28abf838cac400/html5/thumbnails/41.jpg)
VALUATION