Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013...
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Transcript of Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013...
Washington Tourism Alliance presentation at the
Olympic Peninsula Tourism Summit
October 23, 2013 Louise Stanton-Masten
Executive Director, Washington Tourism Alliance
Adjusted Gross Travel TravelRevenue Related % Related $
Lodging $1,754,929,363 8% 90% $1,579,436,427 32%
Food Service $6,181,965,882 30% 23% $1,413,439,872 28%
Attractions $2,304,568,868 11% 29% $668,322,584 13%
Retail $9,668,750,833 47% 10% $966,875,083 19%
Transportation $827,151,317 4% 46% $384,325,921 8%
$20,737,366,263 100% $5,012,399,887 100%
Adjusted Gross Travel TravelRevenue Related % Related $
Lodging $1,754,929,363 8% 90% $1,579,436,427 32%
Food Service $6,181,965,882 30% 23% $1,413,439,872 28%
Attractions $2,304,568,868 11% 29% $668,322,584 13%
Retail $9,668,750,833 47% 10% $966,875,083 19%
Transportation $827,151,317 4% 46% $384,325,921 8%
$20,737,366,263 100% $5,012,399,887 100%
Sector percentages and amounts: Accommodations 32% $2,400,000 Food Service 28% $2,100,000 Attractions 13% $ 975,000 Retail 19% $ 1,425,000 Transportation 8% $ 600,000 Total $7,500,000
Additional funding anticipated – Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs
Retail (adjusted gross receipts) Annual Assessment$200,000 - $600,000 $100$600,000 - $999,999 $200$1 million - $5 million $600Greater than $5 million $1,200
Attractions$200,000 to $1 million $125 Greater than $1 million $1,000
# of Businesses
1,4015761,117421
1,689775
Transportation (adjusted gross receipts) Annual AssessmentLess than $500,000 $125$500,000 - $999,999 $250$1 million - $4,999,999 $1,000Greater than $5 million $2,500
Food Service$500,000 - $999,999 $150$1 million - $2,999,999 $500 $3 million - $4,999,999 $1,500 Greater than $5 million $3,000
# of Businesses
2,0635610855
2,664 2,770
19088
LodgingLodging establishments with 40 rooms and over - $.17 per occupied room 65,727 rooms @ 60% occupancy
WHO WILL OVERSEE THE IMPLEMENTATION OF A STATEWIDE MARKETING PLAN?
Assessed tourism industry sectorsCommunity based tourism marketing organizationsRepresentatives from non-assessed sectors and the business communityGeographically diverse Large and small businessesStill in draft formContinued input is desired
Contacts Louise Stanton-Masten,
[email protected] Becky Bogard, [email protected]
Website www.watourismalliance.com www.experiencewa.com
Facebook Washington Tourism Alliance ExperienceWA
Twitter @WTAlliance