WARM-UP!In your journal answer the following prompt

• Quick Write: In a paragraph convince me that having a snow day is better than having school.Really think about your reasons. They cannot justbe that school stinks.

• When you are done read silently

VOCABULARY

Take a few minutes to review your second five vocabulary words. You can review

with your partner

Complete the vocabulary formative

Put your name on the paperRead the directions

CAREFULLY

PERSUASION(YOU WILL TAKE NOTES)

A technique deliberately used to influence others, to convince the

audience of the validity of an argument.

Aims to change your mind. WHY PERSUASION ??? Different

Techniques for different AUDIENCES!!!!!!

PERSUASIVE TECHNIQUES

Trash-talking another product/person: “mudslinging”Links a person or idea to a negative symbol or name.

The message: By using a Kleenex, you are killing trees in Canada’s Forest.

NAME CALLING

Emotionally appeal to positive concepts or beliefs.Vague: telling only part of the truthGeneralizing from a shred of evidence.

http://www.youtube.com/watch?v=XI7F90Fs148

We don’t know the statistics for Macs. Maybe they do get some viruses? This commercial aims to makethe PC computers look worse than they probably really are.

GLITTERING GENERALITIESOR CARD STACKING

Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the

example in this box. Be prepared to share with the class.

Don’t forget to define your audience!

QUICK…THINK!

Creating a desire to join a large group satisfied with the idea; making one feel left out if not with the crowd.

By using the word “American” it makes you feel that if you buy Chevrolet, then you are an American.

BANDWAGON

Using the declaration of a famous person or authoritative expert to give heightened credibility.

http://www.youtube.com/watch?v=hyET522rKMA

Proactive uses Testimonials a lot.

TESTIMONIALS

Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the

example in this box. Be prepared to share with the class.

Don’t forget to define your audience!

QUICK…THINK!

Use of a person like the audience members or with whom they can identify as a spokesperson.

The “Average Joe”Someone who would clearly understand the listener.

http://www.youtube.com/watch?v=S87BhEJX_bg

http://www.youtube.com/watch?feature=player_embedded&v=lZcc1D0YhE0

APPEAL TO PLAIN FOLK

Use of a person whose lifestyle appeals to the audience

http://www.youtube.com/watch?v=jUStwbciQ80

Old luxury vehicles are defined as Mercedes in this commercial. Can you tell what Audi defines as luxury?

APPEAL TO SNOBBERY

Connecting with emotions: loyalty, pity, or fear; love of family, peace or justice.

Think of sad music, rain, pictures of injured pets.

http://www.youtube.com/watch?v=9gspElv1yvc

APPEAL TO EMOTIONS

Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the

example in this box. Be prepared to share with the class.

Don’t forget to define your audience!

QUICK…THINK!

Use the whiteboard to record which persuasive technique is being used in the advertisement.

Lift up your board to be checked.

If you are unsure, write a ?Good luck!

WHITEBOARD ACTIVITY

Appeal to Snobbery

Testimonial

Bandwagon

Appeal to Emotions

Appeal to Emotions, Plain

Folk

Bandwagon

This one has many persuasive techniques, can you guess them?

http://www.youtube.com/watch?feature=player_embedded&v=kxQXZSEttwMAppeal to Emotions (THEY ARE HAPPY! “I Believe in a

thing Called Love”)Appeal to Plain FolkBandwagonAppeal to Snobbery (Celebrities & Musicians)

TRICKY ONE…