Warm up: (don’t forget to label your paper)

1.01 Review- Name that Function

copy and write the marketing function

that is illustrated by each statement:1. A business analyzes what

competitors are charging for products.

2. A consumer answers survey questions after tasting a new food product.

3. A bookstore develops an online catalog and ordering system.

4. Sleds are stored in a warehouse until a toy store is ready to sell them.

Answers: 1. price, 2. mim, 3. psm, 4. channel mgmt

Marketing 1.02Marketing 1.02 Understand career Understand career

opportunities in opportunities in marketing to make marketing to make career decisions. career decisions.

Self-assessmentSelf-assessment • AptitudesAptitudes:: Talents or abilities that Talents or abilities that

naturally lead to success. naturally lead to success. • SkillsSkills:: The ability to perform a specific The ability to perform a specific

task.task.• Values:Values: The belief system followed that The belief system followed that

guides the way we live. For example, guides the way we live. For example, Robert values his freedom of religion.Robert values his freedom of religion.

• InterestsInterests:: The things one might The things one might personally enjoy. For example, Susie personally enjoy. For example, Susie has an interest in creating scrapbookshas an interest in creating scrapbooks. .

• What is a skill and interest of yours?

How do I plan my goalsHow do I plan my goals??

• Specific:Specific: A goal that is explicitly A goal that is explicitly stated and includes details. stated and includes details.

• RealisticRealistic:: A goal that can be A goal that can be seen as reasonable and seen as reasonable and achievable. achievable.

• Short-termShort-term: A goal that is : A goal that is expected to accomplish within expected to accomplish within one year. one year.

• Long-termLong-term: A goal that is : A goal that is expected to accomplish in a time expected to accomplish in a time period greater than one year. period greater than one year.

Table Talk Table Talk (Activity (Activity 1)1)•Think about the following:Think about the following:

–What are some of your specific, What are some of your specific, realistic, short-term, and long realistic, short-term, and long term goals?term goals?

•Talk w/ your table mates about Talk w/ your table mates about goals and write them down.goals and write them down.

•Be ready to share w/ the class Be ready to share w/ the class at least one of each.at least one of each.

What is networkingWhat is networking??• Networking:Networking: Building relationships Building relationships

from the people you know to the people from the people you know to the people they know. It is a way to continuously they know. It is a way to continuously expand a base of contacts. expand a base of contacts. – Links from people to peopleLinks from people to people– Not formal groups with formal rules Not formal groups with formal rules – ““Word of mouth” Word of mouth” – Establishing contactsEstablishing contacts– How can you network? How can you network?

How do I chose a careerHow do I chose a career??

• Job vs. CareerJob vs. Career– JobJob: A specific work assignment : A specific work assignment

or position within a business or an or position within a business or an industry.industry.

– CareerCareer: A lifelong field of : A lifelong field of employment that includes various employment that includes various jobs leading up the corporate jobs leading up the corporate ladder or to the ultimate job choice ladder or to the ultimate job choice

– EXAMPLES OF BOTHEXAMPLES OF BOTH

Activity 2Activity 2•Get with your Get with your 3 o'clock 3 o'clock appointmentappointment

– Remember one appt to a tableRemember one appt to a table!!

• Using the Using the Marketing Essential BookMarketing Essential Book, , starting on page 714, answer the next starting on page 714, answer the next two boxes (Application & Resume)two boxes (Application & Resume)

• Then see if you can figure out what goes Then see if you can figure out what goes in the blanks of the box labeled in the blanks of the box labeled Experience & trainingExperience & training

• You have 10 – 15 minutes.You have 10 – 15 minutes.

What are the steps in applying What are the steps in applying for a jobfor a job??

– ApplicationApplication: : What are some things to remember when filling them out???

– Cover letterCover letter: : A personal business letter that accompanies a resume

– RésuméRésumé:: A personal data sheet that provides a summary of information about an individual • Heading Heading • Job objectiveJob objective• Education and trainingEducation and training• Work experienceWork experience

– listed in reverse chronological orderlisted in reverse chronological order

• Personal accomplishments Personal accomplishments • ReferencesReferences

How do I chose a career? How do I chose a career? (con’t)(con’t)

– Evaluate career options Evaluate career options – Experience and training Experience and training

• Co-op, Work-study programs, or Co-op, Work-study programs, or internshipsinternships:: A school teams with employers to allow students to receive on-the-job training for their anticipated future career. Some jobs are for pay while others are simply for experience.

• ApprenticeshipApprenticeship: : Training for an Training for an occupation under the direction and occupation under the direction and guidance of a skilled worker. guidance of a skilled worker.

Experience and Experience and trainingtraining– MajorMajor::

A specific field of study in college. . – Associate degreeAssociate degree: : A two year degree usually earned from a community college program.– Bachelor degreeBachelor degree:: A degree earned at the completion of most four year programs.– Masters degreeMasters degree: : Two more additional years after earning bachelors in a specialized area.– Doctorate degree (PhD)Doctorate degree (PhD): : Traditionally four more years after your bachelors

degree in a specialized area.; highest level of education. .

Marketing CareersMarketing Careers• Describe the following marketing careersDescribe the following marketing careers::

1.1. Marketing research Marketing research – learn about the markets and what – learn about the markets and what influences customers’ purchasing decisionsinfluences customers’ purchasing decisions

2.2. AdvertisingAdvertising – reach out and attract customers – reach out and attract customers

3.3. Product management Product management – functions pertaining to the product – functions pertaining to the product component of the marketing mixcomponent of the marketing mix

4.4. Distribution/WarehousingDistribution/Warehousing – channel management – channel management

5.5. SalesSales – influencing the customer to purchase – influencing the customer to purchase

6.6. RetailingRetailing – store management – store management

7.7. Service marketing Service marketing – marketing intangibles– marketing intangibles

– Customer service Customer service – satisfying customers – satisfying customers

1.1. Public relations Public relations – improving the company’s image– improving the company’s image

What are job levelsWhat are job levels??• Entry-level jobsEntry-level jobs: : Need no

prior experience and very few decision making opportunities are provided.

• Marketing specialist Marketing specialist employeesemployees: : Choose marketing as a long term career. They are required to be a team leader and are involved in daily decision making.

What are job levelsWhat are job levels??• Marketing supervisorsMarketing supervisors: : Require good

management skills, good marketing skills and must make smart decisions on a regular basis. This is the higher income and career level opportunity that is desired by many with less risk involved than in top management.

• Managers and CEOs/ownersManagers and CEOs/owners: : The top job level in the field of marketing. They are highly skilled, run the business, and are responsible for the success of the company. For example, becoming the Chief Financial Officer of the Marriott Corporation

Activity 3Activity 3•Get with your Get with your 9 o'clock9 o'clock appointment appointment• Complete Complete 1.02 Marketing Career Research 1.02 Marketing Career Research

wkstwkst• Use the Occupational Outlook Handbook

website or the internet to research the following information about the marketing-related occupations.

• You have 30 minutes and turn in ONE PAPER PER PAIR

•FINISHED?- FINISHED?- work on cereal project.