IN TRO DUC T I O N:

Warid telecom launching process was on track before the 6 month of its launch. This

company started his business activities properly in Pakistan in 2005 on 23 rd may. Which

seems to be that they have got good and efficient planners and planning’s that how to hit the

market in a way that is benefitted for them, they took their time to get full information about

the telecom industry and the stage on which Pakistan’s market is and equipped very well to

deal with cellular market of Pakistan.

BUS IN ESS:

A cellular accompany Warid Telecom is a registered private limited company with its own

listed trademark. The ratio 40:60 is the total investment made bay Warid telecom which is

based on debt-equity. That simply means that the 40 percent of which is acquired from loan

and the rest of the 60 percent is acquired from equity. The company Warid telecom is

authorized to deal in GSM Mobile connection and license to facilitate all variety of mobile

connections to flourish their business.

Abo ut Warid:

The company (Warid Telecom) is a joint venture among SingTel Group &Abu Dhabi Group.

Dhabi Group came into a strategic association with Singapore Telecom. consequent

to this contract in July 2007,A huge cellular company SingTel acquired 30% percent shares

in Warid industry, they invested about $758 dollars in Pakistan. This joint is a part of

ensuring and enhancing the market position of Warid telecommunication and to support its

growth in Pakistan’s market.

Abu Dhabi group is among the greatest business group in UAE, and only giant

investor in Pakistan. It has branched out business interest and able to provide a

strong base for level management activities and economic resources that outcome is

commercial success.

Warid Motto:

The company Warid telecom’s motto is

“WE CARE”

WE CARE Page 1

WARID TELECOM

VISION:

“To be the best & flourishing cellular company with a strong national and international

existence in the cellular market”

WARID VALUES:

Warid values are state and it do not compromise with it, Focusing on quality, simplicity,

innovation honesty, loyalty and friendliness.

Quality:

Warid telecom started its business with the aim of providing the best quality of

communication and calls and a wide range of network service hitting each and every corner

and bed of country.

Simplicity:

The one of the important idea of Warid planning master is to provide easy to use and soothe

net work to their customers.

Honesty:

The equality and sincerity to their customers and care of Warid telecom net work as they

provide each and every information to their customer so that the customers are well aware

about the existing offers and upcoming changing.

SWOT ANALYSIS

STRENGTHS

Association:

The major strength of Warid is its partners who are the leading sellers in the cellular world.

Warid is provided by the best solution oriented network for their business. These hawkers

include the leading giants like Ericson, Nortel Siemens, Cisco, and it have also signed the

contract with Hawaii.

Enormous practice of these telecom giants in the industry, united with Warid Telecom's

better financial assistance, has placed it in a well-built tactical position to confine the market

share in the tapped and the untapped market.

WE CARE Page 2

Strong R & D:

Warid has made no negotiation on funds essential for study of research and development.

With a expected capital expenses of more than US $700 million, Warid Telecom has been set

up to offer a best quality GSM service,

Exclusive Customer Care:

Warid’s permission for dealing by keeping users at the front position is brilliant in its 'one

stop' idea for all of the user’s cellular necessities. Warid has the utmost number of Sales and

Customer Service Centers nationwide, outfitted with cutting edge technologies to guarantee

that user’s needs and demands are supply for in the nonstop possible time. Warid’s

exceedingly qualified and very well-groomed team of Customer Service management is on

available 24 hours to make available the customers assistance in all area- all to make sure

that their cellular occurrence with use is make easy and possible.

Warid’s key technologies:

Warid has opened up the key technologies which are

Jamming –free connectivity in all network area.

Healthy and beneficial plans for meeting future needs.

Completely superfluous coverage and network.

A strong network:

Warid telecom company have a key strength that is its strong net work in all over the

Pakistan with 84858 retail outlets and about 320 franchises, and it have about 7000 walk on

customers who visits the Warid on daily bas

PUNJAB  

Abdul Hakim

Adda Sahuka

Ahmed Pur Sial

Ahmedpur East

Ainu

Alipur

Gujrat

Gunjyal

Hafizabad

Haiderabad

Harapa

Harnoli

Kot Radha Kishan

Kot Samba

Kot Sultan

Kotla Pathan

Kotli Loharan

Kotli Sattian Tehsil

WE CARE Page 3

Alipur Chatta

Alipur Sayyadan

Allahabad

Arif Wala

Atharan Hazari

Attock

Bagar

Bahawalnagar

Bahawalpur

Baiwal

Bambanwala

Basirpur

Begowala

Bhagtanwala

Bhai Pheru

Bhakkar

Bhalwal

Bhawana

Bhera

Bhurban

Bhurewala

Bucheki

Chacharan

Chak Jhumra

Chak Mahdi Khan

Chakri

Chakwal

Chawinda

Chenab Nagar (Rabwah)

Chichawatni

Chiniot

Chistian

Chon Saidan Shah

Choti Zayren

Chowk Azam

Chunian

D G Khan

Dahraan Wala

Darya Khan

Daska

Daulata

Dera Din Panah

Dhanote

Haroonabad

Hasilpur

Hassan Abdal

Hattar

Haveli

Hazro

Head Marala

Head Qadar Abad

Hir

Hujra Shah Muqeem

Islamabad

Ismailabad

Jahanian

Jalalpur Bhattian

Jalalpur Jattan

Jalalpur Pirwala

Jamke Cheema

Jamkey Chatta

Jampur

Jandiali Bangla

Janpur

Jaranwala

Jassar

Jatoi Janubi

Jauharabad

Jhakkarpur

Jhang

Jhangira

Jhawarian

Jhelum

Jhok Bodo

Kabirwala

Kacha Khu

Kahror Paca

Kala Khatai

Kalar Kahar

Kalar Sayadan

Kalar Syedan

Kalur Kot

Kamalia

Kamoki

Kamra

Kanganpur

Kundian

Ladhewala Warraich

Lahore

Lak mor

Lala Musa

Lalgargh

Lallian

Leiah

Liaqatpur

Lodhran

Luddan

Maher Sharif

Mailsi

Makhdoom pur Pahoran

Makhdum Rashid

Malakwal

Mamu Kanjan

Manawala

Mandi Bahauddin

Mandi Faizabad

Mandi Usmanwala

Mangat

Mangla

Mano Chak

Marakewal

Mehmood Kot

Miahbal

Mian Channu

Mian Wali

Minchinabad

Mitha Tiwana

Muhammad pur dewan

Multan

Munda

Muredkey

Murree

Muzaffargarh

Nankana Sb

Narang

Narowal

Nawan Jandanwala

Nawan Lahore

Nihang

WE CARE Page 4

Dijkot

Dina

Dinga

Donga Bonga

Dullewala

Dunyapur

Eminabad

Faisalabad

Faqirwali

Farooqabad

Fateh Jang

Fatehpur

Fazilpur

Fortabbas

Gagu Mandi

Ghakkar

Ghauspur

Ghaziabad

Gojra

Gujar Khan

Gujranwala

Karampur2

Karor Lal Esan

Kasowal

Kasur

Khairpur

Khairpur Nethan Shah

Khairpur Tamewali

Khanewal

Khangarh

Khanki

Khanpur

Khanqah Dogran

Khanqah Sharif

Kharian

Khewra

Khudia

Khurianwala

Khushab

Kolo Tarrar

Kot Addu

Kot Chutta

Nowshera Vikran

Okanwala Bangla

Okara

Pakpattan

Pasrur

Patriata

Pattoki

Peero Chak

Phalia

Pind Dadan Khan

Pindi Bhattian

Pindi Gheb

Piplan Tehsil

Pir Aadil

Pir mahal

Puran

Qadirpur Ran

Qazian

Qila Dedar Singh

Qila Dewan Singh

Qila Kalar Wala

 

SINDH Badah

Badin

Bagerji

Bakrani

Bandhi

Berani

Bhan

Bhiria City

Bhit Shah

Chak

Choundiko

Dadu

Daharki

Daro

Daulatpur

Daur

Depalpur

Digri

Diplo

Jacobabad

Jakharo

Jam Sahib

Jarwar

Jati

Jatoi

Jhat pat

Johi

Jungshahi

Kambar Ali Khan

Kandhkot

Kandhra

Kandiaro

Kandiyari

Karachi

Karampur

Kario Ghanwar

Kashmore

Kazi Ahmed

Matli

Mehar

Meharbpur

Miro Khan

Mirpur Khas

Mirpur Mathelo

Mirpur Sakro

Mohenjo Daro

Moro

Nasarpur

Nasirabad

Naudero

Naushero Feroze

Nawabshah

Pacca Chang

Padidan

Pano Aqil

Phul

Phuliji

WE CARE Page 5

Dokri

Gambat

Garhi Habibullah

Garhi Khairo

Garhi Yasin

Gharo

Ghotki

Golarchi

Goth Gulab Machi

Haji Karam Khan

Hala

Halani

Harunthari

Hingorja

Hub

Hyderabad

Khadan

Khipro

Khuhra

Kietie Bandar

Kot Diji

Kot Ghulam Muhammad (Jamesabad)

Kot Lalu

Kotri

Kumb

Kunri

Lakhi

Larkana

Madeji

Makli

Marho Bula Khan

Matiari

Pipri

Pirjo Goth

Pithoro

Qadirpur

Qaim Pur

Radhan

Ranipur

Rati

Ratodero

Rawat

Rohri

Rustam

Saeedabad

Sakrand

Samaro

Sanghar

 

 

KHYBER PAKHTUNKHWA   Abbotabad

Akora

Amangarh

Astore

Baffa

Balakot

Bannu

Batkhela

Battal

Battgram

Besham Tehsil

Charsadda

Cherat

Chilas

Daggar Tehsil

Dera Ismail Khan

Dewana Baba

Dir

Ghazi Tehsil

Ghizar

Ghora Gali

Gilgit

Gudoon

Harichand

Haripur

Havelian

Jahangira

Jand

Kahuta

Karimabad

Khalabat

Khaplu

Kohat

Lahor Tehsil

Lakki Marwat

Lower Topa

Malakand

Mansehra

Mardan

Mingora

Nagar

Nagar Parkar Taluka

Naran

Nathia Gali

Nawan Shehr

Neelum Valley

Nowshera

Pabbi

Paroa

Peshawar

Pir Baba

Risalpur

Rustum Village

Saidu Sharif

Sakhakot

Sarai Salha

Sawari

 

 

BALOCHISTAN  

WE CARE Page 6

Bela

Chaman

Ghulistan Sub Division

Gumazi

Gwadar

Jhal Magsi Sub-Division

Jiwani

Kalat

Kharan

Khuzdar

Loralai

Mand

Mastung

Musakhel

Nok Kundi

Nushki

Pasni

Pishin

Pishukan

Pui

Qilla Abdullah

Qilla Saifullah

Quetta

Sibbi

 

 

A.J.K 

Bagh

Banjosa

Bhimber

Chakoti

Garhi Dupatta

Hajeera

Hattian Bala

Kotli

Mirpur

Muzaffarabad

Palandri

Rawalakot

 

 

 

Innovation:

Warid is devoted to make available the superior and the best level of specialized services to

its users and provide them an accommodating network with its leading professional solution

before during and after its use.

Best Practices:

Warid business standards set out by ETOM (enhanced telecom operations map) which is a

complete guideline and guidebook containing the largely accepted business standards

processes in the telecom industry.

Clear Vision:

The cellular market of Pakistan in which Warid is dealing with five operators, Warid

differentiates itself from its competitors due to its simplicity of offerings. according to the

directors of Warid telecom industry the Pakistani market have a lot d complex packages and

for the customer its is different to even differentiate between them.

WE CARE Page 7

Warid have targeted the business and corporate users, as they are decision makers and

opinion leaders so Warid have also due attention for them and it have got many corporate

clients and retain them due to their creditability.

Services:

Introduce mobile number portability in Pakistan in 2007 which helped Warid to

increase their customers’ mostly postpaid customers. According to the CEO of Warid

Farooqui that won “a good share” due to mobile number portability.

The Warid operators introduce a vast range of VAS. With about 60 different values

added services. Now about 9% of its earnings is generated by value added services.

Warid gives a vast choice of value added services that guarantee you well direct your

life through your mobile & communicate yourself efficiently. Warid Value Added

Services has limitless alternative of communication, ease, personalization &

amusement. These services encompass a countless of options from amusement to

value based services. Whenever you think about it we always have it! Keep

discovering & stay smiling!

 

Warid Reverse Auction

Just sends in your ‘Lowest

Unique Bid’ and buy

amazing items at incredibly

low prices! 

 

Warid Fantasy Cricket

Create and Manage your own

cricket team! 

 

Ask Warid

Answers to all your

questions! 

 

Caller Tunes - Song Search

Search for your favourite

song, and set it as your

VOW (Videos on Warid)

Enjoy FREE entertaining

videos on the go. 

Warid MicroSIM

For iPhone4, iPad and other

Micro SIM compatible

WE CARE Page 8

CallerTune! 

 

 

devices... 

 

786 Islamic Services

Dial 786 from your Warid

number and listen to Quranic

Ayat, Hadith, Namaz... 

 

Warid Call Block 9211

Warid is proud to launch

Warid Call Block 9211

service that instantly makes

you get rid of those annoying

calls 

 

Warid SMS Blocker

Warid brings an easy to use

solution to block all those

annoying & unwanted SMS 

 

Warid Group SMS

10 friends, 1 SMS! 

 

Baba G Kee Predictions

Got a burning question you

need the answer to? Get baba

"G"s fun expert opinion. 

 

Surf @ Twilight

Enjoy the unlimited freedom

of mobile internet. 

 

Warid SMS Email

Now get your e-mails on

your mobile via SMS. 

 

Warid Comedy Corner

Ab hasso dil khol ke! 

 

IM Over SMS!

Let your fingers do the

talking! 

 

WE CARE Page 9

International Top-up

Send balance to Warid

prepaid users in Pakistan... 

 

DUA Service

Allah(SWT) says “Call on

Me; I will answer your

DUA” 

 

Missed Call Alerts

Enjoy Miss Call Alerts now

on your prepaid numbers.. 

 

Prepaid GPRS Bucket

If you love surfing, Warid

offers you a package that will

keep you connected.. 

 

Facebook Mobile Texts

Convenience you never

imagined!

 

Youth Blog Zone

Write Share & Inspire! 

 

Warid Music Club

Now carry your favorite

music with you..anywhere,

anytime! 

 

Upload Photos @ Facebook

Snap, Send, Share! 

 

Love Meter

When yOu are in Love, you

can’t fall asleep because

reality is better than your

dreams. 

 

Recharge Me

Stay in touch, even at low

Warid FunStore

Now gift to friends & spread

Zem Gup Lagao

Gup Lagao-Dost Banao Sir

WE CARE Page 10

balance

 

the joy! 

 

Zem Kay saath 

 

Balance Share

Out of cash? But never out of

balance! 

 

Warid Sports Station

Never miss out your favorite

game 

 

Friend Finder

Find your friends location

instantly on your mobile... 

 

Pocket PCO

Now your business is truly in

your pocket 

 

Mobile Games

Turn your phone into a

gaming zone with Zem

mobile games 

 

Place Finder

Find places instantly on your

mobile…. 

 

Bye the researchers of telecommunication industry about 35% populace of country

are under 15 years old. So it’s obvious that youth have great impact on countries

mobile operators. For the youth segment Warid have already launched a customer

centered package which is named as “Glow” which aimed as to hit the youth of the

country.

Warid telecom offered blackberry service in 2008 which was not a huge segment but

helped Warid telecom to maintain their share in the market of Pakistan.

WEAKNESS

WE CARE Page 11

Taxation level is too high and the fees of operator are accurate, if not checked, could

delay Market enlargement.

Warid has beginner benefit in the countryside areas.

Warid telecom has to recover its brand responsiveness and it has to advance its

Market place as Telenor its abrupt competitor is dealing very well regarding this field.

Warid telecom`s enlargement rate is low as evaluate to its nearby competitor telenor

and u-fone. Both opponents have revealed more net addition of user then Warid

telecom.

Warid telecom is deficient well deliberate, effectual and destructive marketing

strategies as match up to its competitor.(one of the main cause of low customer

calculation)

Pakistan telecom influence has critiqued Warid network exposure and its superiority

of service at the time of having more traffic of customers.

Some other weaknesses where Warid telecom industry is lefty behind are given below:

Coverage troubles

High Rates offerings

jamming Networks

Marking troubles

Coverage Troubles:

The coverage trouble is the major obstruction for the Warid telecom industry

because Warid have not yet penetrated the every corner of Pakistan which results in low

growth rate. Warid is not focusing on arid fields and country side which caused customer to

face troubles in coverage especially when user travels to some other place.

High Rates offerings:

In their begging they offered packages with high call rates and in the comparison with its

competitors it still having the same consequence of high rates offering. Due to this lack some

customers are not willing to buy the Warid telecom network because they have other options

which are reason able in some cases. But with the passage of time Warid telecom is meeting

the slandered and needs which market is demanding.

WE CARE Page 12

Jamming Network:

The Warid net work is overcrowded and sometime it happens that its call does

not connected or cut during voice conversation which creates a negative point in their users

mind. So the blockage or overcrowding is a weak point of this industry.

Marketing Troubles:

Marketing of their offerings and packages is also a weak point of Warid because in

comparison to its rivals Warid lack advertisement and marketing strategy as well.

OPPORTUNITIES- irfan

With secure cover casework blunt in rural areas, adaptable workers, including Warid,

acquire opportunities to grab sub base there.

Like its rival Warid telecom should be eying vast rural market of Pakistan.

strategic business with SingTel will enable machinist to think above scopes.

Mobile TV service harmony with ROK amusement provides the Warid

Telecom with an entry to WVAS market.

The few opportunities available to Warid Telecom are

Warid is going to launch the GSM Cellular Services.

International Roaming.

Connection with more than 109 countries.

Local dialing at International visiting.

Package strength.

GSM Cellular Services.

Warid Telecom determined to opt for GSM (Global System for Mobile

Communication) technology as it is the worldwide standard for the digital cellular

telephone service. Warid telecom would be debut its cellular services based on 900

&1800 GSM technology, in order to optimize the operation of regularity.

WE CARE Page 13

International Roaming:

You can go any anywhere in the world and you will find the Warid there for

give you the ease of communication. Warid is now working in the more than 109

countries and you can feel like home in another country. Make and accept call is just

like you do in the country.

Package Durability:

Warid Can give the more ease and can less the call rates to have the

more consumers and it can do better for given that the more packages and the stability

of them. Act upon the needs of the consumer and to provide and obtain such type of

strategy which their user desires.

THREATS

Powerful hostility could get the aftereffect of cause operator to entrance into mass

wars, cause a abasement in yearly over and ARPU.

Political fluctuation could modify about to basic doubt, which could temperate

adjoining incoming asset plans.

Inflationary pressure obtain an appulse on costs on warning needs.

completion of norm meeting on handsets and entrance in tax has a abrogating appulse

on partner revenues and adaptable diffusion.

The Network Growth:

Warid is now face the net work increase pressure because in the

market the competitor are frustrating the best to multiply their individual network in the every

crook of the country may be there will be in high mountain, sterile lands , or the country side.

Now the main threat is complete them in this exact rising race.

Cheap Call Rates:

WE CARE Page 14

Now the competitors in the marketplace are more than five so and they are

the give the lowest call rates and they are annoying to be more cheap for the calls rates to be a

focus for consumers for their network.

Coverage Threats:

Another threat which Warid is now facing is the exposure troubles and

as they in growth late in the race so they r a small piece far and the other competitors are

giving the treatment in almost all possible areas and to be winning they are also going for the

defeat this string.

Technological Threats:

To be in the competitions Warid telecom is going for the best and

most modern technology to absolute in the work of communication. Other companies are also

going for the newest and inform technological system and apparatus.

More facilities:

The competitors are give the more services in the form of different

packages and a lot of more thing. They are trying to draw and to give the more ease to the

consumers and this is cause a thread to the Warid and they over awaiting this thread and also

getting the rate of the market.

Conclusion:

Warid Telecom is devoted to individual excellence and supreme consumer service in all

aspect of their business. The achievement of Warid Telecom is resolute by the victory of

united team in service in their association. They have to earn faith and esteem of their

customer’s everyday in order that the customer makes the conclusion to choose their services.

Their success is assured by inspired, creative employees who are empowering to make

suggestion. Their jobs are calculated to complete their task. The main goal of Warid Telecom

is to live their dream and carry on to be an industry head. They attain this during committed

hard work and promise from every employee. It is the wish of Warid Telecom association,

from top to bottom, to have every employee do well in their job and help in achieves their

goals.

WE CARE Page 15