7/31/2019 Warburton Presentation

1/10

Presented by

Sumeet

PradeepKokane

Sunita

7/31/2019 Warburton Presentation

2/10

Introduction to Warburtons

Fast-Moving Consumer Goods (FMCG)A family business for more than 130 yearsEmploys around 5,000 peopleOver 800 with the business for more than 15 years

14 bakeries and 15 distribution depotsHeadquarters in Bolton & Lancashire.

Largest wrapped bread brand in UK25.2% market shareProduces more than 2 million bakery

products each dayDedicated to high quality,

innovation and sustainable practice

7/31/2019 Warburton Presentation

3/10

Long Term Planning

7/31/2019 Warburton Presentation

4/10

Sectors of industry

Primary sectorConcerned with natural resources and theextraction of raw materials

Secondary sectorInvolves manufacturing or production ofgoods

Tertiary sector

Provides services to businesses andconsumersEach stage in the chain of production

adds value to the finished product

7/31/2019 Warburton Presentation

5/10

Adding value in the Warburtonssupply chain

converting wheat into finished baked goods

packaging them in a way that keeps them

freshdelivering them to places that are convenientfor the consumers to purchase from

using sustainable methods and materials

having the trusted Warburtons premiumbrand name.

7/31/2019 Warburton Presentation

6/10

Warburtons affect on the

primary sector

Does not own or grow crops itself but relies on farmersproviding best ingredientsUses 400,000 tons of wheat per year

Works with farmers to specify varieties of wheat for itsquality products95% of wheat from established sources

Aims to develop sustainable practiceReduced use of fertiliserPaying more for wheat to ensure

high quality consistent supply

7/31/2019 Warburton Presentation

7/10

Warburtons affect on the

secondary sector

Uses flour (a part-finished good) produced bymillers to create finished bakery productsSome millers have worked for Warburtons for over50 years

Sustainable practice affects allproduction processesWheat shipped to ports closest to millsReduces transport costs/food miles

Reducing waste/increasing efficiency throughnew technologyNew ovens shut automatically when productionstops

Investigating use of renewable sources of

energy

7/31/2019 Warburton Presentation

8/10

Warburtons affect on the

tertiary sector

Daily distribution offresh productsMore than 900 delivery

vehiclesDeliveries across theday to avoid trafficcongestionSoftware tracksdelivery routes foroptimum efficiency and

saving fuel

Retailersprovided withmarket research

dataHelps to predictrequired stock

levels andallocate shelfspace

7/31/2019 Warburton Presentation

9/10

Supporting retailers

Warburtons customers areretailers.Warburtons also provides retailers

with a wide variety of productsincluding loaves, rolls and crumpets

7/31/2019 Warburton Presentation

10/10

Conclusion

Warburtons has come a long way since the 1870s. The key has been thecommitment that the business has made to high-quality products.A bakery is not just about baking. For Warburtons, managing its business

involves taking responsibility for managing the whole supply chain. It does thisby working with farmers and supporting them as they plant the seeds on farmswithin the UK and Canada. It also works with millers.Finally, it provides distinct professional services that help retailers to run theirbusinesses more efficiently. The end result is the satisfaction felt by consumers

as they finish the last crumbs on their plates.