WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999,...
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Transcript of WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999,...
WAP conferenceWAP conference
Stuart Newstead
Head of Commercial Development, Data Services
BT Cellnet
02 Nov 1999, London
Mobile - the big picture tomorrow
Internet enabled
Seven times faster
More mobiles than PCs on Web
Mobile Commerce a reality by 2001
Helsinki already at 110%
15m mobile phones
Mobile InternetMobile Internet
Bring mobile comms to the Internet– GPRS
Bring the Internet to mobile comms– mobile portal
Bringing Internet content to the device– WAP, ...
GPRS - General Packet Radio System
Cct Switched
Cct Switchedwith Spoofing
Packet switched (GPRS)
GPRS only uses network resource when data is being sent or received
A better mobile information experienceA better mobile information experience
More suited to Internet and Intranet worlds
Faster
More reliable
You don’t pay for silence
Mobile portal and ISP - www.genie.co.ukMobile portal and ISP - www.genie.co.uk
Who’ll use WAP services?Who’ll use WAP services?
Cross-industry (‘horizontal’)– ‘vitals’ when out of the office
Industry-specific (‘vertical’)– headline information specific to particular tasks
Consumer– headline information of immediate relevance
WAP without GPRSWAP without GPRS
Available now (almost)
Content well presented
Connect and reconnect
Long call setup
Slow speed (or hog lots of channels)
‘Follow-on’ clicks become expensive
WAP with GPRSWAP with GPRS
Available soon
Content well presented
Always connected
Fast setup
Faster speed
‘Follow-on clicks’ central to the appeal
A new industry is being createdA new industry is being created
Mobile
internet
fixed
data
brand
GPRS - when it’s comingGPRS - when it’s coming
Feb 99 - announce Motorola/Cisco
summer 99 - lab trials
now - network trials
early 2000 - beta trials
<1/2 2000 - commercial launch