WantMore: Company Overview
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Transcript of WantMore: Company Overview
Vision and philosophy
A new-mediA entertAinment compAny
Projects overview
A success story: 40 Weeks
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
www.wantmore.ru [email protected]
— Offer people exciting and valuable content when they
want it, where they want it and let them interact with it
any way they desire.
— Provide rights owners with a convenient secure way
of distributing their content online with various
monetization options.
— We believe:
¤ usersseekinteresting,original,usefulcontent
they can share with others;
¤ primaryaccesstotheonlinecontentshouldbe
free of charge;
¤ peoplearereadytopaywhentheyseeanadded
value.
Partners and clients:
content:
BrAnds:
Ad Agencies: Mindshare (Russia, Ukraine);
Mediacom (Russia); AdWatch (Russia);
JWT (Ukraine); Publicis/Digitas (Ukraine)
and others
Vision And philosophy
Vision and PhilosoPhy
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Projects overview
A success story: 40 Weeks
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
— develops and implements online media projects
with unique value propositions for users and brands.
— has its own media storage, delivery and monetization
technology.
— helps users find desired content.
— puts brands in touch with target audiences via content.
— helps content rights owners distribute and monetize it
online.
— offers its technology platform for 3rd party use.
Key tArget territory:
the entire CIS with main focus on Russia and Ukraine
— First company in the CIS to obtain
non-DRM streaming and download rights
from Sony Music.
— First company in the CIS to produce
for the Internet and mobile platforms local
Russian and Ukrainian versions of a licensed
international format.
WantMore at a glance
wAntmore At A glAnce
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
A success story: 40 Weeks
Infrastructure As a Service
Who and where is WantMore?
WantMore develops Music services that can be easily
integrated into any website wishing to provide music
to its users.
All music content is licensed and cleared.
Monetization via:
¤ ad-supportedmodel(videopre-/post-rolls,branding
of entire sites/selected features by FMCG brands, etc.)
¤ directpaymentsbyusersforaddedvaluefeatures
(via sms, payment systems, etc.)
Special solution for ISP’s: easy integration of a prefab music
service into ISP’s portal allowing monetization via
ad-supported model and through direct payments by users
(sms, via ISP billing).
Special solutions for brands: we clear music and provide
technical solution for FMCG brands wishing to integrate
music into their sites or social networks.
already launched:
music hQ video.bigmir.net/videoclips
VegA music music.vegatele.com
VoliA music player.volia.com
Projects in Planning:
Music services for top Russian,
Ukrainian ISP’s
Music applications for social networks
Projects oVerVieW. Music
projects oVerView
1 2
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
A success story: 40 Weeks
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
WantMore engages in creation of full-scale multi-media/
cross-platform projects with a significant visual component.
WantMore —
¤ acquiresexistingformatswith a potential for brand
integration
¤ deviseslocalizedprojectlaunchanddevelopment
strategy
¤ pitchesprojecttopotentialdistributionpartners
¤ pitchesprojecttobrandsandadagencies
¤ produceslocalversionfollowingaproduction
company selection
¤ launchesprojectaccordingtodevisedstrategy
¤ maintainsprojectthroughoutitslife-cycle
¤ implementsPR/promostrategy
¤ keepspartnerbrandsinformedaboutresults
throughout project’s life-cycle
already launched:
40 Weeks, a video-guide on pregnancy
uKrAine: 40weeks.com.ua
russiA: in production, launch planned for May, 2010
Projects in Planning:
web-series
sketch shows
online reality shows
Projects oVerVieW. non-Music
projects oVerView
1 2
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
A success story: 40 Weeks
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
A success story: 40 weeKs
A rooKie wAntmore striKes 2 record sponsorship deAls in crisis yeAr
At A glAnce:
Available at key portals:
www.40weeks.com.ua
www.40nedel.stb.ua
www.ivona.bigmir.net/pregnancy/forty_weeks
strAtegy:
any site covering pregnancy can imbed the video-guide
by mid-February 2010 more than a dozen sites covering
maternity embedded 40 Weeks with Huggies
plAnned:
mobile downloads via sms payments
a success story: 40 Weeks sold to huggies (ukraine), PaMPers (russia)
1 2 3
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
how it hAppened
10/2008: we spotted 40 Weeks, a Magyx Content format,
at MIPCOM;
12/2008: acquired an Option for Russia and Ukraine;
12/2008—01/2009:
- developed launch and distribution strategy;
- singled out sponsorship and product-placement
opportunities;
- pinpointed potential sponsors;
- created sales presentations;
- sent out pitches to agencies and directly to brand
managers in Russia and Ukraine;
02/2009—03/2009:
- active sales presentations to potential Sponsors
General in Russia, Ukraine;
- presentations to clinics where shooting could take place;
a success story: 40 Weeks
A success story: 40 weeKs
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
1 2 3
03/2009: decided to do 2 separate projects in Russia and
Ukraine with 2 separate productions;
04/2009: Ukrainian project sold to Kimberly-Clark’s Huggies;
key partner sites secured;
05/2009: Ukraine production tender completed, product-
placement deals secured;
06/2009: Top-scale private maternity clinic enters Ukrainian
project; production starts;
08/2009: product-placement deals struck for Russian project;
09/2009: Ukrainian production and post-production
completed;
10/2009: Russian project sold to P&G’s Pampers, production
tender completed; partnership with mail.ru secured;
11/2009: Ukrainian project made available online;
02/2010: Russian production begins;
05/2010: Russian project scheduled to go online.
a success story: 40 Weeks
A success story: 40 weeKs
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
Infrastructure As a Service
Who and where is WantMore?
WantMore at a glance
1 2 3
WantMore offers its media content storage, systematization,
delivery and monetization technology as a separate service
under a license or on a basis of lease, commission or joint
content exploitation (commission.)
(A sepArAte presentAtion cAn be provided on request)
WantMore’s infrastructure as a serVice (iaas) ProPosal
infrAstructure As A serVice
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
A success story: 40 Weeks
Who and where is WantMore?
WantMore at a glance
WantMore was created in 2007 by Roman Sidorenko and
Andrew Marin who own the company.
romAn sidorenKo, ceo— more than 10 years of top
management positions in international IT companies;
Andrew mArin, cfo— more than 10 years in record
industry, former CFO of Universal Music Russia;
AlexAnder KleimenoV, mediA director— 17 years in
broadcast TV and production;
sergey gorpenKo, heAd of sAles— former Head of contract
management group, EMC, Russia;
pAVel leBedeV, technicAl operAtions director— several
years of experience as a System Engineer at top IT
development companies.
WantMore now has the staff of about 20 people.
office in russiA: 5/1, Litvina-Sedogo,
Moscow 123317
office in uKrAine: 7b, Vetrova, office 30
Kiev 01032
office in switzerlAnd: 19, Alte Steinhauserstr.
Cham CH-6330
Who and Where is WantMore?
who And where is wAntmore?
www.wantmore.ru [email protected]
A new-mediA entertAinment compAny
Vision and philosophy
Projects overview
A success story: 40 Weeks
Infrastructure As a Service
WantMore at a glance