Want to Increase Chances of Product Success?

Building Insanely Great Products Product Market Strategy

Want to Increase Chances of Product Success?

18 Things You Must Do!


18 Things You Must Do!

To Have a Successful Product

Decision Making, Schedule and Resources Required

Values and VisionThe Perfect Storm and Creating Insanely

Great CustomersProduct Market Opportunity, Description

and ValuePersonas and Use CasesMarket Status and DevelopmentMarket AdoptionMarkets and Market SegmentsTotal Available (Addressable) Market (TAM)Target Markets

Competitive EnvironmentProduct PositioningStrengths, Weaknesses, Opportunities and

Threats (SWOT)Penetrating Existing and New MarketsRequirements and Training for Sales,

Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service

Pricing and Business ModelMetricsThe Product Market Strategy Plan


Additional Resources

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Agile Product Market Strategy On-Line Course

Product Market Strategy Boot Camp

9 Things to Check before you Green Light a Product or

ServiceGet a Free Greenlight

Checklist

https://www.udemy.com/agile-market-strategy-for-business-to-business-products/learn/#/



http://spicecatalyst.com/lean-product-market-strategy-bootcamp/



http://spicecatalyst.com/9-things-to-check-before-you-greenlight-a-product-or-service/




[email protected] with Me: https://www.linkedin.com/in/davidfradin

David Fradin

Principal, Spice Catalyst

Author:• Foundations in Product Management (Coming Soon)• Building Insanely Great Products (Coming Soon)

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mailto:[email protected]


Building OneInsanely Great

Product Manager at a time

Thank You

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Want to Increase Chances of Product Success?

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