Want to attract some good customers to yourwebsite, here are some tips –I

Needless to say, a website today is not mere your presence in the online world, but it is an effective marketing tool if you use it properly. So, to make your website a marketing website that draws business, go through these points. You might find them useful and consider it while you are in the process of making one.

1. Personality

Like your business card carries very brief but very useful information about who youare and what you do, similarly websites should be treated the same way. Technical language or jargons are a strict no-no. Try to keep the information crisp, add photos, videos, infographics that instantly connects your customer to your product and create an urge to know more and eventually make a purchase.

Advice: Do not confuse your customer. Keep the information relevant and in an easy to understand language.

2. Testimonials

Like word of mouth, testimonials add a lot to the credibility on the social platform. Try to keep testimonials on the home page. If possible, have video testimonials otherwise ask for a photograph from your client so that it adds to the authenticity of the testimonial.

Advice: Try to keep genuine testimonials and place it on the home page

3. Auto Responders

This is a very important aspect as it will help you know about the kind of leads coming in and you can stay in touch with them. All you have to do is to integrate anauto generated mail or an SMS in your system so that whenever one visits your website and enters their e-mail or phone number, he or she should receive a welcome message and probably with an offer.

Advice: Do not keep them long with the history of your company. A brief introduction with probably some offer or discount will be enough.

These are some of the many things that you can include in your website to make it more marketing oriented. Rest will follow in the next blog post.