Want to attract more customers to your website,here are some tips –II

You will never hear an entrepreneur saying he has too much of customers. Yes, theywould be difficult to handle, but everyone who is in business be it of any kind loves customers. The more the happy customers, more is the business. The word happy is important. Some of the tips we shared last time. Here are some more, have a look:

Make sure your Website loads fast and is responsive

With changing times, people prefer surfing on mobile devices. If your website is notresponsive and the customer has to do a lot of scroll up and down and to and fro to read the information, they will not stay on your website even for one more second.

Secondly, if it takes too long to load, then also customer will make a switch. To avoid this make sure that all the important pages in your website are optimized which includes image size, page structure and even the plugins if used any.

Email Marketing holds the key today

While it is not bad to look out for new ways to attract more customers to your business, completely forgetting the conventional ones is also not right. Email marketing can give an instant rise in website traffic if done correctly and with the right strategy.

The only advice is that you should not be bombarding mails every day. This will result in increase in unsubscribing from the list. Just a friendly reminder after 3-4 days of dropping the first mail should do the trick.

Advertise –SEM/SMM/PPC, Google Adwords

The marketing budgets of all the businesses are at all time rise. Businesses are trying out paid search, social media marketing to take your brand/product in front of the customers. Match your strategies with your goals, what are you looking for – traffic or conversions.

Target high competition keywords that will increase traffic. No doubt, you will have to spend more, but the results will pay later on!