Wang Wang Radio
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Transcript of Wang Wang Radio
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WANG WANG
RADIO
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OBJECTIVES OF WANG WANG RADIO
To set up a nationwide and highly interactive multi media platformanchored on satellite radio technology, and reinforced through aninternet website, Social Networking, and SMS/MMS.
To develop a popular multimedia brand associated with goodgovernance advocacy, corporate social responsibility, citizensparticipation, and of Philippine arts and culture advocacy.
To develop and popularize a multimedia format primarily of music(OPM), mixed with edutainment-education done in entertainment
manner (including giving of awards, rewards, gaming mechanics,and audience participation in news and entertainment programs)
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OBJECTIVES OF WANG WANG RADIO
To maximize the potential of satellite radio, the internet, and
SMS/MMS to get citizens and local government officials to
engage, learn, and get entertained during office hours not
traditionally penetrated by mainstream radio and TV.
To penetrate and dominate the uncontested marketplace of
piped in music in public places especially municipal halls and
barangay halls with the internet and SMS/MMS as additional
touch points for target markets to engage.
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IMAGINE THE
POSSIBILITIES
EDUTAINMENT
Hard Core OPM format ( vs. all other radio stations)
On line auditions and entry in contests (singing, MTVs, photo contests,
essay contests, art contests, stand up comedy, drama, debates,speeches, etc.) before actual airing of winners. Extensive use of twitter,facebook, blogs, sms/mms in screening and judging of contestants.
Actual airing of contests with on line auditions as momentum
Post contest events and tours of selected media outlets and LGus
Twitter and blog posts of OPM and Filipino artists and public servants
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IMAGINE THE
POSSIBILITIES
NEWS AND PUBLIC AFFAIRS
Monday Flag Ceremony with various artists singing the National Anthem and thePresident or his representative addressing the bureaucracy down to the barangay level.
Live Broadcast of Bidding of Multi-billion peso contracts
LGUs learn Good Governance Best Practices through live and downloadable content
Instant Feedback to National officials through phone patches/ text/email/chat.
Citizens participation in news gathering and reporting through radio, website, SMS,MMS.
Information and resource generation for calamities/disasters and appeals fordonation/assistance to the poor
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THE AUDIENCE
A nationwide public address system primarily through the DILGinfrastructure (1,400 municipalities + 14, 000 barangay halls) = 15,400 sites
Estimated footprint for Municipalities: 200 people/day x 1,400municipalities = 280,000 people/day
Estimated footprint barangay level: 20 people/ day x 14,000 barangays =280,000 people/day
The primary audience 1: LGU officials and National Agencies present atthe LGU level.
The primary audience 2: Constituents in and around the municipal hall orbarangay hall and regional/local offices of national agencies.
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THE TECHNICAL
PARAMETERS
Wang wang radio will be through a radio studio set up and webcast
through a dedicated internet leased line
The leased line will hook up with the Dream Satellite TV/Radio facilities inClark. The Satellite system will distribute all over the Philippines
An interactive website to serve as the primary touch point for audience
participation in the edutainment and news/public affairs programs
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THE TECHNICAL
PARAMETERS
Has easy listening Original Pilipino Music (OPM) piped in music mixed
with Good Governance news and public affairs
Will initially roll out between 8:00 am 5:00 pm working hours (with theoption of being 24 hours if municipalities have sound system located
outside the buildings). The 8:00-5:00 airing time for radio is traditionally
weak in terms of radio penetration rate. The website will ensure 24/7
participation of audience.
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THE TECHNICAL
PARAMETERS
Technical set up for the municipalities and the barangays forfree
ROI will be through advertisements spread over a 5 yearperiod (Term of President Noynoy Aquino)
Can be set up to have certain music and news time slotsaccording to dialect (Taglish, Ilokano, Bisaya, Cebuano,Ilonggo)
Can do remote/location live feeds through cellphonespatched to Wang Wang Radio studio.
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THERE ARE ALREADY
SIMILAR PIPED IN MUSIC
SET UPS:
Rai Rai Ken Radio (Japanese Restaurant)
Shakeys radio
Caltex Radio
Business establishments in the US and Canada, especiallymall and super market chains. The supplier is Sirius-XM
satellite radio with a subscriber listenership base of 20
million subscribers in the US.
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THERE ARE ALREADY SUCCESSFUL RADIO
STATIONS/PRODUCTION MIXED WITH INTERNET/SMS/MMS)
BBC World Service Radio
Connection Haiti-successful 20 minutes daily program for disaster assistance after the Haitiearthquake. The program used traditional radio (FM), satellite, social media, sms/mms.
The Day that Lehman died: Explaining the catastrophic impact of the crash of the worlds
financial market to ordinary people.
Dying to Give Birth: the hardships of poor women giving birth and losing their lives or that oftheir children.
Flexible Friend or Foe (Tinderbox Production)-an audio documentary about the ill effects ofcredit cards.
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THERE ARE ALREADY SUCCESSFUL RADIO
STATIONS/PRODUCTION MIXED WITH INTERNET/SMS/MMS)
Voice of America-Bai Jie-humorous format on the difference of Americanand British English
Radio Netherlands Worldwide-Downs But Not Out, a compellingaudio documentary of a persons bout with downs syndrome, includingchallenges to having a sex life.
Shree FM (Sri Lanka)-Listeners who put I am a Shree FM listener infront of their houses are given the chance to win 1 weeks worth ofgroceries. Communities which pool the number of signs are given the
opportunity to win and get Shree Radio to construct community halls.
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THERE ARE ALREADY SUCCESSFUL RADIO
STATIONS/PRODUCTION MIXED WITH INTERNET/SMS/MMS)
Czech radio- A boy and the stars an audio documentary of ajewishboy who died in the gas chambers in World War II and his fascinationwith space and space travel.
RFE//RL- a radio docnenatary about prisoner exchange betweenAfghan and Tajik prisoners
Radio Taiwan International: Story of death row inmates
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WANG WANG RADIO
CORE PROGRAMS
Radio:
Easy Listening OPM Piped In Music
(8am-5pm Mondays to Fridays)
Wang Wang Edutainment News and
Public Affairs Programs
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WANG WANG RADIO
CORE PROGRAMS
Wang Wang Radio Website:
Citizens online entries to contests
Citizens online reporting of goodgovernance news and exposes.
Downloadable edutainment materials
(speeches, audio books, powerpoints,
etc.)
Links to youtube/facebook/twitter
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REVENUE STREAMS
Radio Ads
Internet Ads
Events (sponsorships)
Guestings and interviews (Pay Before
Broadcast)
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SAMPLE COMPUTATION OF
WANG WANG RADIO AD RATES
30 spots per hour (30 seconds per spot) x 9 hours x 20 days x 12months x 5 years = 324,000 spots covering 15,400 sites.
At P77 million pesos (P5,000 per set up ), thats P237 per spot.
At 100 million pesos (77 million pesos capital outlay plus P23 millionopex for 1 year) thats P309 per spot.
We can have additional spots if we go more than 9 hours
(separate or bundled ad rates for website)
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SAMPLE AD RATES OF
OTHER STATIONS USING
TRADITIONAL BROADCAST
FACILITIES (30 SECONDSPOTS)
Inquirer radio: P2,500 + VAT
DZMM: P13, 910 to P17,900 + VAT
Bombo Radyo Kalibo: P720 + VAT (cheapest)
Bombo Radyo Iloilo P5,400 + VAT (most expensive)
Radio Mindanao Network (RMN) Ormoc: P2,000+ VAT(cheapest)
RMN Cebu: P15,000 + VAT (Most Expensive)
RMN Davao: P7,000 + VAT (Midrange)
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SOME IMMEDIATE
DECISION POINTS
30 to 45 days waiting time for set up boxes and smart cards
from suppliers
Roll Out Period (4 to 5 set ups per day per contractor)
Media Launch (PR)Test Broadcast
Broadcasting Facilities
Pre Selling of Spots
Crew and Talents
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THANK YOU