Wandoujia

Classic Games Enjoy a Second Spring

The Mobile Search IndexApril 2014

China’s Mobile Search

Top Trend:

Top Trends

Classic Games Enjoy a Second Spring

Social De-bundling: Different Interests, Different Apps

Diplomacy Cools, But Japanimation Is Still Hot

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Chinese gamers are relatively new to the scene. With console systems banned for 13 years and private computers limited to the wealthy, video games rarely spread beyond dark, internet cafes. Affordable smartphones have changed that. Now, several classics have a chance to reach a whole new market of users missed the first time around.

World War II Eagles (⼆二战雄鹰)

Monthly Downloads: 184k

Classic Games Enjoy a Second Spring

The scrolling vertical shooter is an instantly recognizable arcade genre. Ranking fourth among new games, this remake proves this classic game design is just as tough and fun playing with a touchscreen as a joystick.

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Other titles like Happy Farm and Rayman: Jungle Run invoke nostalgia for players of their previous versions, but now make use of mobile game mechanics to inspire a new generation of would-be fans.

Happy Farm (开⼼心农场⼿手机版)

Monthly Downloads: 112k

Classic Games Enjoy a Second Spring1

Rayman: Jungle Run (雷曼丛林探险)

Monthly Downloads: 172k Growth Rate: 4963%

Mobile

Sega

PC

Mobile

In the West, web-era social giants like Facebook are trying to regain mobile users by de-bundling their services into different apps. Meanwhile China blossoms with social network apps acutely focused on building communities around niche interests.

Social De-bundling: Different Interests, Different Apps2

NiceMonthly Downloads: 48k

Nice is a social photo-sharing app that lets users stamp their photos with tags and find new friends with shared interests. Brand aficionados can bond over showing off their collections, while individualists can carve out niches like “Tattoo Addicts,” “Travel is My Antidote,” and “Vintage Bicycling.”

Less glamorous, text-heavier social apps rose to the top by tapping into Chinese passions for sports and humor. Onion Ring updates users with the scores for their favorite sports teams and allows them to join groups to discuss league news. Joking Jianghu is an anonymous platform for sharing jokes, many of which have a sharp social edge.

Social De-bundling: Different Interests, Different Apps2

Onion Ring (洋葱圈)

Monthly Downloads: 11k

Joking Jianghu (爆笑江湖)

Monthly Downloads: 44k

PlayersStatsInfo

Grizzlies

Team Info

Diplomacy Cools, But Japanimation Is Still Hot3

Tensions between China and Japan flare regularly, mostly recently over competing claims to the Diaoyu Islands. Many Chinese boycott products imported from Japan. However, video play counts and video search queries tell a different story: Japanese animation is still in demand.

Doraemon Season 5 (哆啦A梦第5季)

Monthly Plays: 197k Growth Rate: 597% Fastest Growth Rank: 9

Diplomacy Cools, But Japanimation Is Still Hot3

When it comes to animation, many Chinese lament their own country’s meager offerings and acknowledge Japan’s superior craftmanship. While Japanese cars and restaurants are easy to make public example of, appreciating imported video content is lower key.

Naruto (⽕火影忍者)

Video Search Rank: 7

One Piece (海贼⺩王)

Video Search Rank:15

April 2014

Star Apps

Top AppsTop New App

NiceFastest Growing App

Tencent News (腾讯新闻)

Rank Name Downloads

1 Nice 47,903

2 Joking Jianghu (爆笑江湖) 43,812

3 Signature Master (艺术签名⼤大师) 17,303

4 Root Assistant (Root助⼿手) 15,041

5 Ghost Detector (⿁鬼魂探测器) 13,878

6 Onion Ring (洋葱圈) 11,350

7 Wireless Shaoxing (⽆无线绍兴) 11,282

8 Weird Joke (奇葩笑话段⼦子) 11,105

9 Shifei Walkie Talkie (视⻜飞对讲) 11,095

10 Data Dashboard (流量宝) 9,322

Top New Apps

Rank Name Downloads Growth rate

1 Tencent News (腾讯新闻) 310,516 189%

2 Fast Taxi (快的打⻋车) 683,184 140%

3 Root Master (ROOT⼤大师) 177,069 110%

4 Duomi Music (多⽶米⾳音乐) 214,701 99%

5 Baidu Nuomi (百度糯⽶米) 274,985 77%

6 Android Flashlight (安卓⼿手电筒) 357,549 75%

7 Amazon (亚⻢马逊[四⽉月放肆购特惠]) 206,247 60%

8 NetEase Lottery (⺴⽹网易彩票) 151,387 56%

9 Drive Testbook (驾考宝典) 177,490 54%

10 VIP.com (唯品会) 154,363 45%

Fastest Growing Apps

April 2014

Star Games

Top GamesFastest Growing Game

King of Fighters (拳皇争霸)

Top New Game

Crazy Maggie (疯狂的⻨麦咭)

Rank Name Downloads

1 Crazy Maggie (疯狂的⻨麦咭) 246,845

2 Smash Hit (弹珠冲击) 243,671

3 Dota Legend (⼑刀塔传奇) 229,153

4 World War II Eagles (⼆二战雄鹰) 184,260

5 Sword of God (神之刃) 177,094

6 Wulin Anecdote (武林歪传) 152,321

7 2048 142,606

8 Happy Farm (开⼼心农场⼿手机版) 112,453

9 2048 Challenge (挑战2048) 104,861

10 Papa Journey to the West (啪啪⻄西游) 99,322

Top New Games

Rank Name Downloads Growth rate

1 King of Fighters (拳皇争霸) 215,447 950,401%

2 Protect the Master (保护唐僧) 198,481 480,095%

3 Frozen (冰雪奇缘) 259,678 463,610%

4 Rayman: Jungle Run (雷曼丛林探险) 172,022 4,963%

5 Kuwan Gaming Hall (酷玩游戏⼤大厅) 395,511 2,594%

6 To the West 2 (⼀一路向⻄西2) 154,906 1,067%

7 Dark Immortal (暗⿊黑修仙) 163,732 5,43%

8 PopStar! (消灭星星官⽅方正版) 468,434 477%

9 Havoc in Heaven (⼤大闹天宫) 164,328 443%

10 iPartment (爱情公寓) 206,219 433%

Fastest Growing Games

April 2014

Star Videos

Top New Videos

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The Four Scholars of Jiangnan

(江南四⼤大才⼦子) Plays: 1,656,076

My Son is Wonderful (我的⼉儿⼦子是奇葩) Plays: 1,490,449

The Wife’s Secret (妻⼦子的秘密)

Plays: 1,078,944

My Legendary Nanna and I (我和我的传奇奶奶)

Plays: 675,827

Servant of Two Masters (⼀一仆⼆二主)

Plays: 629,484

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Veteran (⽼老兵)

Plays: 1,828,015 Growth: 137,035%

Bride of the Century (百年的新娘)

Plays: 222,736 Growth: 40,032%

Loser Man Season 3 (屌丝男⼠士第3季) Plays: 430,136

Growth: 9,030%

Tom and Jerry (猫和⽼老⿏鼠)

Plays: 322,359 Growth: 8,403%

Full House Thai Version (浪漫满屋-泰版) Plays: 508,101

Growth: 7,181%

Fastest Growing Videos

Wandoujia Exclusive Launch Showcase

Rayman: Jungle Run

Ubisoft’s Rayman: Jungle Run, winner of the title of “Best of 2012” in the iTunes App Store, is going to launch its Chinese Android version exclusively with Wandoujia. This campaign will provide the best promotion resources available in the Wandoujia client, a specially-designed landing page, and huge media exposure. Wandoujia looks forward to partnering with more and more high quality games like Rayman to tap into the huge Chinese market! Who’s next?

Rayman: Jungle Run Exclusive Launch Campaign130,000+ downloads in the first week

China is the world’s largest smartphone market. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. !Here at Wandoujia, we decided to change that. As an Android mobile search engine with 350 million total installs, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.

Methodology: !• Top New: Launched within the last 60 days. • Fastest Growing: Highest growth-rate this month, relative to an average of the previous 3 months. • App data is carefully screened to eliminate ‘zombie downloads’ • All data is from the Wandoujia platform, with 350 million+ installs in China.

About the Mobile Search Indexhttp://appindex.wandoujia.com

The China partner for app developersWandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.

Complete media managementWandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.

The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.

Learn more here: http://www.slideshare.net/WandouLabs/brandbook-en?from_search=5

About Wandoujia

Benefits for Registered Developers: !• Verified developer badge gives developers peace of mind • Push updates to your Chinese users, quickly and efficiently • Eligible for campaigns and featured promotions • Optimized search result ranking

Register today: http://developer.wandoujia.com/intl/

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Wandoujia Developer Center

For support contact: zhangyan@wandoujia.com

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