• Some historical clues…

Founded by Walt DisneyEstablished in 1923Headquartered in California, USAOne of the world’s largest

conglomerate in terms of revenue.

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

MISSION STATEMENT

Walt Disney strives to be the world’s most famous entertainment company by creating an amazing experience for individual of all ages

PROPOSED VISION

DISNEY LAND

Walt Disney Company

Disney Consumer Products

• Disney Hard Lines• Disney Soft Lines• Disney Toys• Disney Publishing• Disney Press• Disney Editions

Studio Entertainment• Walt Disney Pictures• Miramax Films• Buena Vista Home

Entertainment• Buena Vista Theatrical

Productions• Walt Disney Records• Buena Vista Records• Hollywood Records• Lyric Street Studios• Pixar Studios

Parks and Resorts

• Walt Disney World• Disneyland• Tokyo Disney• Disneyland Paris• Hong Kong

Disneyland• Disney Cruise Line• Disney Vacation Club

Media Networks Broadcasting

• Disney-ABC Television

• ESPN Inc.• Walt Disney Internet

Group• ABC-Owned

Television Stations• ABC Radio

ORGANIZATION STRUCTURE

DISNEY ANALYSIS

•Movies•Shows •Theme parks •Gaming console like infinity

TARGET CUSTOMERSIt targets all age groups of customers , specifically children and families through

BRANDS OWNED

Media Networks 45%Parks & Resorts 31%Studio Entertainment 13%Consumer Products 8%Interactive 3%

CONTRIBUTION OF SEGMENTS TO DISNEY’S REVENUE

SWOT ANALYSIS

• One of the most recognizable entertainment company in the world

• Strong advertising• Wide and unique portfolio• Innovative entertainment business• Strong customer service• Strong Media Networks and Broadcasting division • Disney is the largest worldwide licensor of

character-based merchandise and producer of children’s film-related products based on retail sales

STRENGTHS

• Disney as such a diversify product range that it can reduce efficiency and lead to a lack of strategic focus

• High cost of entertainment production • Poor working conditions in factories• Walt Disney’s Park and Resorts are not easily

accessible which leads people to associate Disney World with a costly trip

WEAKNESSES

• Opportunity to renovate attractions in Park and Resorts Division due to increase in profit

• Growth from cable and satellite operators creating even more potential for Disney to make money with their network

• Prospect to build more theme park and resorts worldwide• Openings in other areas of the travel business• Opportunity to invest in building theme parks to satisfy the

increase in guest spending, theme park attendance, and hotel occupancy

• Target new costumers group

OPPORTUNITIES

• Park and Resorts Divisions’ success is unpredictable

• Changes in technology leads customers to stream online instead of buying DVD.

• Online streaming makes Disney vulnerable to piracy and violation of its intellectual property.

• Retail distribution business are influenced by seasonal consumer purchasing behavior

• Increase in labor cost which will have a noticed impact in Walt-Disney expenses

THREATS

WALT DISNEY BRINGING FAMILY

CLOSER TO CHILDREN

PERFORMANCE INDICATORS Revenue US$52.46 billion (2015)

Operating Income US$14.68 billion (2015)

Net income US$8.38 billion (2015)

Total assets US$88.18 billion (2015)

Total equity US$48.65 billion (2015)

WALT DISNEY FINANCIAL STATE

Walt Disney on Forbes Lists#71 Global 2000 132 in Sales 39 in Profits 300 in Assets 32 in Market value #8 World’s Most Valuable Brands #58 America’s Best Employer

BRAND VALUE

“You're dead if you aim only for kids. Adults are only kids grown up, anyway.”

-Walt Disney

Created by Nitika Arora, GNDU during internship in marketing under

Prof Sameer Mathur , IIM Lucknow

DISCLAIMER