Walsall Council’s social media journey | Dan Slee | London | December 2012

Walsall Council’s social media journeyDan Slee Walsall Council

Really Useful Day December 2012

http://flic.kr/p/aDenpC

In 1982...

Greetings from Brisbane

In 2012...

Our first social media strategy...

One ring to rule them all

http://flic.kr/p/5yhUEp

“Organisations don’t tweet. People do.”

- Euan Semple

A human face...

Morgan Bowers, countryside ranger

Morgan Bowers, countryside ranger

Oedemera nobilisThis little guy is imaginatively named the Thick Legged Flower Beetle... wonder why? Found on the Beacon Way on Chapel Lane near Merrions Wood, Walsall.

#Walsall24

#Walsall24

70 profiles in 11 platforms

Put emergency planning into your social media strategy...

Twitter

Twitter

6.2m unique UK usersMarch 2012 Source: UKOM / Neilson

Twitter


@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is.

Very not on fire.”

Twitter


March 2012 Source: UKOM / Neilson

Be social in a crisis1. Create or spot an

authoritative voice on Twitter.

http://flic.kr/p/6YVLJr

2. Share it.

http://flic.kr/p/6YVLMp

11 golden rules for social media in an organisation...

441

http://flic.kr/p/6ZxFLc

Be a helpful gatekeeperBe a helpful gatekeeper

442Use the language of the platformUse the language of the platform

http://flic.kr/p/2utcz

443 Gently remind people there’s

a code of conduct

Gently remind people there’s

a code of conduct

http://flic.kr/p/9t5K9q

444

Be humanBe human

http://flic.kr/p/nf4q1

445 Be transparentBe transparent

http://flic.kr/p/2UvgKQ

446 Be politeBe polite

http://flic.kr/p/3JRr6h

447 Be connectedBe connected

http://flic.kr/p/8ay13B

448 It’s about conversationIt’s about conversation

449 Don’t let comms hog the sweetie jar

Don’t let comms hog the sweetie jar

4410 It’s okay to be a digital native

It’s okay to be a digital native

4411ExperimentExperiment

http://flic.kr/p/5j78nv

In conclusion...

Thank you.

Dan SleeEmail: [email protected]: www.danslee.wordpress.comTwitter: @danslee

Any questions?

Walsall Council’s social media journey | Dan Slee | London | December 2012

Government & Nonprofit

Transcript of Walsall Council’s social media journey | Dan Slee | London | December 2012