Walmart: Scanning the External Environment Brenda Catron, Ashley May, Darrelle Pan, Elizabeth Patz,...
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Transcript of Walmart: Scanning the External Environment Brenda Catron, Ashley May, Darrelle Pan, Elizabeth Patz,...
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Walmart:Walmart:Scanning the External Scanning the External EnvironmentEnvironment
Brenda Catron, Ashley May, Darrelle Pan, Elizabeth Patz, Bobbi Ready, Diana Velez & Hridya Warrier
STR/581March 23, 2015Dan McFadden
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Most Vital External Environmental Factors:
REMOTE|Affects that are beyond control or influence
INDUSTRYBusinesses providing a similar product or service
EXTERNAL OPERATING ENVIRONMENTSThe acquisition and use of business resources
EXTERNAL ENVIRONMENTAL EXTERNAL ENVIRONMENTAL FACTORSFACTORS
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Most Vital External Environmental Factors:
REMOTE|International Expansion, Generate New Revenues, Online Sales
INDUSTRYCostco Wholesale Corp., Target Corp. and Big Lots, Inc.
EXTERNAL OPERATING ENVIRONMENTSNumerical goals lead to stretched ethical boundaries(Tracy Morgan Lawsuit & Bribery Scandal)
EXTERNAL ENVIRONMENTAL EXTERNAL ENVIRONMENTAL FACTORSFACTORS
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WALMART’SWALMART’S BEST GROWTH BEST GROWTH POSSIBILITIESPOSSIBILITIES
Rise in E-Commerce Revenues
Stiff competition opens doors for numerous possibilities
Positive Statistics
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What is the difference between an Environmental Analysis and a Marketing Environment?http://smallbusiness.chron.com/difference-between-environmental-analysis-marketing-environment-21535.html
Walmart Investors Worry Plenty About Tracy Morgan
Lawsuithttp://www.forbes.com/sites/adamhartung/2014/07/15/walmart-investors-worry-plenty-about-tracy-morgan-lawsuit/
Walmart Mexico Bribery Scandalhttp://www.forbes.com/sites/adamhartung/2012/04/26/walmarts-mexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/
Walmart's Wealth of Worldwide Outlets. June 2013. Statista. Retrieved from http://www.statista.com/chart/1230/walmarts-wealth-of-worldwide-outlets/
Wal-Mart Expects 30% Rise In E-Commerce Revenues This Year. June 2013. Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/06/09/wal-mart-expects-30-rise-in-e-commerce-revenues-this-year/
RESOURCESRESOURCES
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RESOURCESRESOURCES Walmart's latest venture: 'We want to be the #1
health care provider in the industry.' October, 2014. Advisory. Retrieved from http://www.advisory.com/daily-briefing/blog/2014/10/walmarts-latest-venture
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Wal-Mart SWOT – Internal Wal-Mart SWOT – Internal StrengthsStrengthsLarge Market ShareStrong Diverse Employee BaseWide Product BaseStrong Brand Recognition
◦Wal-Mart◦Sam’s Club◦Neighborhood Wal-Mart
Financial Leverage◦Purchasing power◦Stakeholders
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Wal-mart SWOT – Internal Wal-mart SWOT – Internal Weakness Weakness
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SWOT Analysis
19
1. Introduction2. SWOT3. Three
4. Four5. Five6. etc
Market ShareWide Span of ProductsEmployee BaseFinancial Leverage
•This is an example text. •Go ahead and replace it with your own text.
•This is an example text. •Go ahead and replace it with your own text.
•This is an example text. •Go ahead and replace it with your own text.
SWOT
STRENGHTS WEAKNESSES
THREATS OPPORTUNITIES
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References:References:Fortune 500 2014. (2014). Retrieved
March 20, 2015, from Walmart Stores: http://fortune.com/fortune500/
Overview Financials. (2014, January). Retrieved March 20, 2015, from Wal-Mart Stores, Inc.: http://cobrands.hoovers.com.contentproxy.phoenix.edu/company/WAL-MART_STORES_INC/rrjiff-1-1NJHW5.html
(n.d.). Strategic Management: Planning for Domestic & Global Competition, 13th Edition. In Pearce. McGraw-Hill.
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What is the difference between an Environmental Analysis and a Marketing Environment?http://smallbusiness.chron.com/difference-between-environmental-analysis-marketing-environment-21535.html
Walmart Investors Worry Plenty About Tracy Morgan Lawsuithttp://www.forbes.com/sites/adamhartung/2014/07/15/walmart-investors-worry-plenty-about-tracy-morgan-lawsuit/
Walmart Mexico Bribery Scandalhttp://www.forbes.com/sites/adamhartung/2012/04/26/walmarts-mexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/
ReferencesReferences