Walmart Sam's Choice & Great Value
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Packaging redesign for a few of the biggest sellers at Walmart US — Sam's Choice coffee, burgers, sausages and Great Value's french fries.
Transcript of Walmart Sam's Choice & Great Value
PrivateRetail Brands
Evolving big money maker’s
Distilling thedesign to itsbasic core. The challenge — how do we reduce print production costs by making the design simpler?
The Answer — the product line will share one common bag and illustration, while the principle display information will be contained in a colour-coded diecut sticker.
Design I Option A with fair tradelogo prominently featured.
Option B with fair tradefeatured on the back, tomake space for largerproduct information.
Design II Option A features abullseye diecut shape.
Option B features moreprominent product namewith fair trade info movedto the rear of pack.
Final The black ink base hasbeen dropped to revealthe bare metallic silversubstrate. While thecustom diecut stickerhas been refined to asleeker 3 colour shape,to better accommodatethe application & printing.
Bringing homethe Resto
Wrong box fora restaurantquality burger. The challenge — how do we maintain strong colour coding, while introducing appetite appeal? How do we bring homethe restaurant experience?
The Answer — redesign the banddevice to contain all the product info, leaving the remaining space for premium imagery.
Freezer Shelf Set Before:underwhelming
Design I A shelf blocking pack, featuring large colour coding & bbq recipe windows.
Design II Modern diner styling with an aggressive poster band, over a recipe sneak peak.
Design III An editorial layout with checkered colourblocking, ingredient story & appetite image.
Design IVA traditional wood pub plaque device over a kitchen prep scene with bright modern lighting, featuring lots of appetite appeal.
FinalDesigner • Art Director • Photo Director • Copy Writer
Freezer Shelf Set After:the new #1 seller at Walmart
Elevating thesausage
The old GV designSwitching to premium
The new Sam’s designFollowing the burgers
Cuttingthrough clutter
Simplifyingfrench fries
Initial ConceptThumbnails
Thumbnail
Design I
Thumbnail
Design II
Design III Thumbnail
FinalDesigner • Art Director • Photo Director • Copy Writer
Steve FeeneyCreative
Creative Direction
Design Strategy
Art DirectionCopy Writing
Custom TypographyPhoto Direction
Digital Illustration
Graphic Design
