Walkway Map Media Kit
2
WALKWAY OVER THE HUDSON 2010 VICINITY MAP & LOCAL BUSINESS GUIDE A Brief History Walkway Over the Hudson is New York’s newest state park, opened in October 2009. Since then, over 500,000 visitors have traversed the 1.25-mile expanse across the Hudson River connecting Poughkeepsie and Highland. A converted railroad bridge built in 1888, the Walkway is the highest pedestrian bridge in the world (212 feet), providing magnificent bird’s- eye views of the Hudson River, Catskill Mountains, and surrounding landscape. Walkway Fast Facts ■ Visitors: Walkway Over the Hudson averages 50,000 visitors per month. ■ Facebook: Walkway Over the Hudson boasts over 15,000 fans on Facebook. ■ Website: Over 75,000 unique visitors each month visit www.walkway.org. Advertising Program 4.1 million visitors come and spend more than $500 million a year in Dutchess County and the communities surrounding the Walkway Over the Hudson. Grab your share by placing an ad in the 2010 Walkway Over The Hudson Vicinity Map! Consider that more than half of visitors to the Hudson Valley are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average out of area visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. Staycations will continue through 2010, and since we are so close to millions of visitors only a short driving distance away, we expect 2010 to be an excellent year. BENEFITS TO YOUR BUSINESS Distribution and Exposure Increase your visibility through inclusion in 50,000 copies of the Vicinity Map, which will be distributed from October 2010 through April 2011 to: ■ Tourists and consumers who specifically request it. ■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others. ■ Local organizations: colleges, chambers of commerce and related organizations, and businesses such as relocation firms and real estate offices. ■ Tourism Information Centers across the Hudson Valley. ■ Visitors to the Walkway Over the Hudson via information kiosks on the bridge. ■ Hudson Valley hotels, motels, inns/B&Bs, plus many area sites and attractions. Online Presence The 2010 Walkway Over The Hudson Vicinity Map will be available for download on the Walkway website. In addition, a stand-alone microsite is being created for downloading the Vicinity Map. The site will feature additional content on the Walkway—articles and photos— and provide live links to all supporting businesses featured on the Vicinity Map. Advertising Benefits 2010 WALKWAY OVER THE HUDSON VICINTY MAP Ad Reservation Deadline: September 10, 2010 Publication Date: SEPTEMBER 27, 2010 For advertising sales contact: Maryellen Case at 914.953.3202 | [email protected] or Susann Tapper at 914.318.1436 | [email protected] LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610
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Transcript of Walkway Map Media Kit
WALKWAY OVER THE HUDSON 2010 VICINITY MAp & LOCAL bUSINESS GUIDE
A brief HistoryWalkway Over the Hudson is New York’s newest state park, opened in October 2009. Since then, over 500,000 visitors have traversed the 1.25-mile expanse across the Hudson River connecting Poughkeepsie and Highland. A converted railroad bridge built in 1888, the Walkway is the highest pedestrian bridge in the world (212 feet), providing magnificent bird’s-eye views of the Hudson River, Catskill Mountains, and surrounding landscape.
Walkway Fast Facts■ Visitors: Walkway Over the Hudson averages 50,000 visitors per month.■ Facebook: Walkway Over the Hudson boasts over 15,000 fans on Facebook.■ Website: Over 75,000 unique visitors each month visit www.walkway.org.
Advertising program4.1 million visitors come and spend more than $500 million a year in Dutchess County and the communities surrounding the Walkway Over the Hudson. Grab your share by placing an ad in the 2010 Walkway Over The Hudson Vicinity Map!
Consider that more than half of visitors to the Hudson Valley are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average out of area visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. Staycations will continue through 2010, and since we are so close to millions of visitors only a short driving distance away, we expect 2010 to be an excellent year.
bENEFITS TO YOUR bUSINESS
Distribution and ExposureIncrease your visibility through inclusion in 50,000 copies of the Vicinity Map, which will be distributed from October 2010 through April 2011 to:
■ Tourists and consumers who specifically request it.■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others.■ Local organizations: colleges, chambers of commerce and related organizations, and
businesses such as relocation firms and real estate offices.■ Tourism Information Centers across the Hudson Valley.■ Visitors to the Walkway Over the Hudson via information kiosks on the bridge. ■ Hudson Valley hotels, motels, inns/B&Bs, plus many area sites and attractions.
Online presenceThe 2010 Walkway Over The Hudson Vicinity Map will be available for download on the Walkway website. In addition, a stand-alone microsite is being created for downloading the Vicinity Map. The site will feature additional content on the Walkway—articles and photos—and provide live links to all supporting businesses featured on the Vicinity Map.
Advertising benefits2010 WALKWAY OVER THE HUDSON VICINTY MApAd Reservation Deadline: September 10, 2010publication Date: SEpTEMbER 27, 2010
For advertising sales contact: Maryellen Case at 914.953.3202 | [email protected] or Susann Tapper at 914.318.1436 | [email protected]
LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610
SUbMISSION REQUIREMENTS The deadline for ad submissions is SEPTEMBER 10, 2010.
Please attach (rather than embed) your materials via e-mail with your business name in the subject line to [email protected]. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department.
Ads may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works fi les.
pAYMENT TERMSPayment is required with a signed contract prior to sales deadline to ensure space reservation. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval.
Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space.
SIZE W x H pRICE
Back Cover 2.9” w x 7.6” t $2,725
Full Page 2.9” w x 7.6” t” $2,400
1/2 Page 2.9” w x 3.74” t $1,400
1/4 Page Horizontal 2.9” w x 1.8” t $800
1/8 Page 1.4” w x 1.8” t $400
Full/Cover2.9” w x 7.6” t
1/22.9” w x 3.74” t
1/42.9” w x 1.8” t
1/81.4” w x 1.8” t
Rates & Sizes 2010 WALKWAY OVER THE HUDSON VICINITY MApAd Reservation Deadline: September 10, 2010publication Date: SEpTEMbER 27, 2010
For advertising sales contact: Maryellen Case at 914.953.3202 | [email protected] or Susann Tapper at 914.318.1436 | [email protected]
LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610
A Brief History
M A P A N D G U I D E
Walkway Over the Hudson is a 501(c)(3) not-for-profi t organization founded in 1992.
Our mission is to inspire people to connect to the beauty of the Hudson Valley through long-term stewardship of the Walkway Over the Hudson State Historic Park and support of the regional trail system, which offer public enjoyment of the bridge’s historic architecture, the scenic wonders of the Hudson River Valley and the diversity of its recreational and cultural activities.
Bridge FAQ
The Walkway
Access and parking
Our mission
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