Wake n Bake

Wake n Bake Food TruckProject Management x470 April 23 - May 25, 2011EDP 325936

Cindy ChenGoldie LiuHershow Al-BaraziMichael Molano Pency MakTingTing HuangTugce Bora

Project ObjectiveBy Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas. To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient. BackgroundOver 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.Mission

ScopeAssumptionsIn Scope: Goldie to update and put into tableLaunch of a Wake n Bake food truckOne truck, One high commute location, no delivery, website created for ordering systemOut of Scope: Maintaining business post launch Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week Go Live date: Feb 1, 2012 Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee

Remove Pastry Chef & AssistantGo live dateUnlimited budget

Update already have kitchen for use in baking and storageWebsite provider infoWork Breakdown Structure

Milestone Chart

Hershow to insertGantt Chart

Hershow to insertOrganization Chart

Hershow to create org chart

Pastries - Project Cost BudgetBudget (SWAG estimates) Wage # of Total HoursInitiationPlanning (Internal)Execution (External Vendors)ClosingTotal Budget EstimatePastries(yearly)Baking Ingredients (monthly)$1,000.00 $12,000 Pastry Chef salary (wage= hourly)$15.00 20$15,600 Pastry Assistant salary (wage= hourly)$12.00 20$12,480 Vendor SFBI (monthly)$2,000.00 $24,000 Vendor Philz (monthly)$400.00 $4,800 Coffee Machine (one-time fee)$400.00 $400 Coffee Grinders (one-time fee)$100.00 $100 Baking tools (one-time fee)$2,000.00 $2,000 Salary for two employees$40 10$41,600 Necessities(monthly)$200 $2,400 RiskProbabilityImpactMitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasonsMHOrder pastries from SFBI2. Vendors not able to delivery orders on time due to traffic, car accidents, etcMHPrepare a backend delivery service to fulfill orders3. Storage malfunction (ie: power outage)LHOrder pastries from SFBI4. Limited supply of ingredientsLMHave substitute ingredients ready on hands5. Food sanitationLHEmployees need to be safety & sanitation CertifiedPastries Risk Response PlanCommunication ActivityAudienceKey MessagesDelivery MethodWhenWhoMenu preparationPastry Chef/Pastry assistantDiscussion on what to bakeIn person meetingBy Jan 1st, 2012TingtingPencyInventory controlPastry Chef/Pastry assistantCommunicate status of inventoryIn person meeting WeeklyTingtingPencyMenu RotationWake n Bake TeamNew menu for the monthEmailWeeklyTingting PencyPastry OrderSFBIOrders and delivery scheduleEmail/PhoneWeeklyTingting PencyPastries Communication Plan MatrixMarketing Deliverables:Communication Plan & Priorities Social Media accounts created Facebook, TwitterRestaurant sites account createdLogo createdFlyers Flyers distributed in identified locationsSales promotions identified and rolled out to various sources Local and small businesses, corporations, colleges

Communication ActivityAudienceKey MessagesDelivery MethodWhenWhoPromoting new food truck PublicNew mobile source for breakfastWord-of-mouth, Facebook, flyers January 1, 2012HershowGoldiePromoting new food truck Local & Small BusinessesNew mobile source for breakfastFace-to-face, flyersJanuary 20, 2012HershowGoldiePromoting new food truck Nearby CorporationsNew mobile source for breakfastFace-to-face, flyersJanuary 20, 2012HershowGoldiePromoting new food truck Nearby SchoolsNew mobile source for breakfastFace-to-face, flyersJanuary 20, 2012HershowGoldieMarketing Communication Plan

RiskProbabilityImpactMitigation PlanCommuters are not interested in mobile food truckMediumHighSurvey commuters at possible locations to assess interestPrice point is too high to be competitive in marketMediumMediumResearch other bakeries and food truck prices and determine a comparable priceMiss target audience (ads are in wrong location)MediumMediumPromo codes for different areas that it was distributed and evaluate which areas are workingDo not sell enough to make profitMediumHighDecrease price points at launch and increase as time goes onMarketing strategy too costlyLowHighPrioritize marketing methods and increase as revenue increasesMarketing Issues & Risks

IDDeliverables1Functional requirements (including use cases)2Visual design3Completed development4Test plan creation5Test plan execution6Website content (text & images)7Instructions for employee use of pre-ordering system8Training for employees on using pre-ordering system

Communication ActivityAudienceKey MessagesDelivery MethodWhenWhoHand off of requirementsDevelopersHand off requirements so developers can start coding and testingWord docs in email attachmentJuly 6, 2011CindyMichaelWebsite development & testing status updateProject manager, marketing teamCommunicate status of development & testing of websiteProject status dashboard in ExcelEvery Wednesday from July 6, 2011 to August 24, 2011CindyMichaelRelease training documentationEmployeeProvide training documents, to instruct the employee how to use the internal system to access the pre-ordersTraining doc in Word docsJanuary 1, 2012CindyMichaelDeployment of employee systemProject TeamEmployee system is ready to launchEmailJanuary 2, 2012CindyMichaelDeployment of customer websiteProject TeamWebsite is ready to launchEmailJanuary 6, 2012CindyMichaelWebsite Communication Plan

Risk Item #Risk DescriptionProbabilityImpactMitigation Plan1Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n Bake project and thus pushing out the drop dead date for the initial design and requirementMediumHighTrying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n Bake project. 2If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)LowHighOffer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement 3The website may not deploy on time (implementation) MediumHighWe need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractorsMediumMediumPerform in-depth research on the firms to make sure that they have worked on a similar project.5If the logo wont be finalized by marketing team, it might prolong software development life cycle. LowMediumWe will work with Marketing team, to ensure the logo will be finalized on timeWebsite Risks

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