Waitrose concept

Proposed tabbed & expandable MPU

Interactive selection of recipe ideas

Increased real-estate for interactivity with out leaving host site

Send information direct to mobile

Direct print of content

eCoupon via MMS

Auto addition to shop

Link to more information

Interactive MPU with a range of integrated features

Sequential delivery

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[PRINT]

Behavioral SequencingDelivering content to the user based on previous behaviours

The linked sequential example could be adapted as follows:

First Ad - user interacts and chooses mushroom recipe as their selection

Second Ad – remembers preferences and displays ‘Fruit & Veg’ creative

Third Ad – Incentivises user to make a purchase by giving them an option to receive a free eCoupon

Please Note: A live link to the web is required to view this demo

Creative ExecutionsChef TV: IPTV channel content

Please Note: A live link to the web is required to view this creative

Advanced video hot-spotting linked to behind-the-scenes content and downloadable information This can be an ad, but also an interesting media opportunity, to create own website channel