Daniya Aldereyaan @ 30283 Jawaher Al Suwaidi @ 27849Noora Al Qassimi @ 30693

Sara Al Uraifi @ 22806Sharina Lootah @ 28267

Final Creative Project

MCM 354 Internet & Marketing Communication

AUS Mass Communication Department

Professor Mohammed IbahrineSpring 2011

Our AgencyThree60five

Advertising Agency

Three60five Goals♥ Understand our clients and their product.♥ Plan and create an inspiring and innovative

campaign.♥ Present to our clients, and to the country, with

creative and innovative work that will influence people.

♥ Present the work that people will always remember.

♥ Give the best services with maximum level of satisfaction to our clients.

WAIN? Web Marketing Plan• A portal is a gateway website that has a search engine and

additional services such as news, entertainment, movies as

well as interactive options such as mail and messenger.

• United Arab Emirates

• Viewers will be able to search for places that they could

visit during the weekend or the best hotels to stay in during

their vacation

• User Generated & Interactive

• Advertisements & Offers

WAIN? Web Marketing Plan• Wain? is a new company and will need to

establish itself in the United Arab Emirates community and abroad for tourists.

WAIN? Web Marketing Plan• Set of goals that should be met within the first year of

launching:1. Create awareness.2. Provide information of hotspots, news, events,

movies business and entertainment, all in the UAE.3. Provide up-to-date information all the time. 4. Collect information from users regarding the services

of the website.5. Build a community.6. Provide appropriate advertising in the website.7. A win-win service for both customers and businesses.

WAIN? Web Marketing Plan• Mission: To connect users with businesses and

services available in the United Arab Emirates and to provide up-to-date information.

• Vision: To be the main portal of information in the United Arab Emirates as well as internationally for the tourists.

Primary Research • No competitors• Wain? New idea • Compatible with Smart phones• Next big thing in the

Consumer Research• Established sections • Most demanded topics • For example:– Beauty and Fashion– Entertainment– Shopping– Food– Living

Consumer Research• Important aspects of the UAE society • Such as – Education– Health– Weather updates– Jobs– Prayer Times – Security & Safety

• Prospective expats that would like to move to the UAE

Consumer Research• Sponsored links – Deals – Events

• Languages– Arabic – English

• Privacy Statement

Target Market • Our portal will attract online users who are

interested in updating and receiving information about the top hotspots in the UAE. Our main target market will include both consumers and businesses.

Consumers

• Females and males• Not limited to a certain age• UAE nationals and non- nationals both

residence and visitors.Characteristic of Consumers– Consumers who enjoy going out– Consumers who seek new experiences– Consumers who are online users– Consumers who enjoy sharing their feedback

Businesses

• Ideal visitors of our portal because they would be able to add content about their product, features, and benefits knowing that the portal contains user-generate content.

Characteristic of the businesses– Businesses that believe that the online environment is vital to

the business success – Businesses that value their consumer feedback – Businesses that want to increase their profits– Business that want to update their customers– Businesses that want to build strong relationships with their

consumers

Profiles of Ideal Visitors

Profile #1: An Emarati housewife who is interested in finding new events that

would be perfect for a family outing. For example, she will search under the category of Events and would discover an upcoming event that is hosted in a mall nearby.

Profile #2: A tourist couple wanting to spend their vacation in the UAE can look for

the best hotels to stay in until the section Living of our website. They could also click on Food anytime they are here in the UAE to find the best restaurants for dinner.

Profile #3: A restaurant owner who wants to publicize an opening of a new branch

of his/her restaurant in the UAE.

Market, Product and Service Research

• Strong demand for a website like Wain?• Almost everyone is online• Easier access to up to date information• Our information is always updated• We allow our users to leave feedback for

others about places in the UAE

Situation AnalysisInternal

External

Strengths:

-Low cost production

-Easy to manage

-Customer Relationship

Weaknesses:

-Quality Control

-Must be regulated frequently

-Unreliable Promises

-Image Management

Opportunities:

-No Known Competition

-Consumer Tastes

-Opportunities to grow

Threats:

-Government regulations

-New competitors

-Changing of Seasons

WAIN? Benefits

• We have found that our users would satisfy their needs of self-actualization and love and belonging.

Values and Incentives

• Offers them a sense of direction of what is happening in the country.

• Free platform for consumers to receive credible and reliable information

• The credibility of our platform will give our users the incentive to return to this portal

• Incentive by creating deals with the businesses on the portal to provide promotions

Functionality• Bridge the gap between local and international users. • Organizes content based on demographics and

categories, stream videos created by our web marketing team as well as offer deals that are provided by our affiliate partners

• Our content management team will be divided according to the section of the website that they will be working with

• Specialization ensures the qualification of each team member

Functionality

• Wain? faces some security issues, as the users must include personal information such as their name, email, address, and in some cases credit card information

• Privacy statement on our website

Functionality• We will be monitoring the traffic generated to our

website as well as membership growth over the first year since the launch

• We will also be using Google Analytics to our advantage• The traffic and membership growth will measure the

interest and awareness growth while Google Analytics will measure the exact numbers

• By the end of the first year, the site should accomplish all of the goals listed. If not then we will need to make changes to our Web Marketing Plan

Functionality• Establish awareness and create accessibility• Find content that will be hosted on our website in addition

to attracting users that will provide their own content such as opinions, ratings and pictures

• This will move other users to participate and in a sense, build the Wain? community.

• Push businesses into our affiliate program that will connect businesses to consumers

• These businesses will provide special offers that are only available to members of the Wain? community and this will promote our website

The Privacy Statement*

PDF

‘Wain?’ Portal

Thank You