9 STEPS

To Revolutionize Your Tourism Business

Consumer  Research  Brand  Posi2oning  

Workshop  Facilita2on  Brief  Development  

Cultural  Recalibra2on  CEO  Life  Hacking  

issues

Not  Knowing/Nurturing:    

the  Audience  the  Funnel  the  Lures  the  Brand  the  Tools  

 

Not  Loving:    

the  Audience  the  Brand  the  Tools  

 

Misalignment:    

Fragmenta2on  Expecta2ons  

Roles    

ñ 256%  inquiries  ñ 110%  sales  

ñ 31%  revenues  In  one  year  

*different  clients  

the plan

Rethink    Iden2fy    Ideate  

Inves2gate    Evaluate  Inspire  Align  

Express  Reassess  

9  

RETHINK YOUR THINKING

Customers ≠

Customers

Inspired >

Informed

Guessing Is

Expensive

Brief = 80% solution

(a killer brief ignites magic)

I D E N T I F Y

LIONS, horses & DOGS  

 

80/20 Love

Money    

Nike = 1%  

focus on ‘who + why’

(v. ‘how’)  

I D E A T E

DO + SAY    

point of stain    

hypothesize    

I    N    V    E    S    T    I    G    A    T    E    

emotions drive  

 

context matters    

magnetic virtues rule  

 

E V A L U A T E

wall of fame/shame  

 

measure

have a goal

identify the problem & key levers

I N S P I R E

“A single moment

of human emotion is

enough to create a masterpiece”

[Anne Sackville]

simplify the complicated  

be loaded  

a l I g n

360° touchpoints  

 

war rooms    

workshops    

e x p r e s s

explore & nurture

everything    

consistent voice & promise  

 

everything doesn’t have

to do the same job  

 

R E A S S E S S

regroup RECAP  

reconsider

amend the brief rinse, repeat  

 

summary notes    

show > tell cut away  

follow the love

ask me

lynette@wildalchemy.com 20 67 55 68 00