W2C Forum #6 Lisa Cluett 20090715
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Transcript of W2C Forum #6 Lisa Cluett 20090715
Facebook pilot Engaging incoming UWA students
Dr Lisa Cluett
W2C Forum. 15th July 2009
The page
• fan page
• range of features
• open permissions
• ‘easy’ admin
• f2f promotion
Background and justification
• Start relationship-building earlier
• Create a sense of belonging
• Add a ‘layer’ to existing programs and web services
• Refer students to appropriate and relevant information
• ‘professional autonomy vs. command and control!”
Careers, Counselling, StudySmarter, UniSkills,
UniMentor, UniStart, UniDiscovery, UniAccess, Chaplains, Housing, Student
Finance
Student ServicesC.E.L.T.
Medical Centre
Student Support Services
SIMS
Admissions
Administration
UWA Childcare
Student ServicesC.E.L.T.
Medical Centre
Student Support Services
SIMS
Admissions
Administration
UWA Childcare
Support
• Documents for staff and students
• Tracking best-practice examples
• Providing scaffolding and advice
WebOffice Legal Services ITS policy
Accessibility Dir. Student Services
Mgr. Student Support
‘Student Services Emerging Technology Advisory Group’
Content
• Options for fans to post wall messages, photos, video, links etc
• Feeds of existing content – RSS of UWA events calendars, Student Services Flickr and YouTube content
• Links to Facebook groups (UniSkills, ASPIRE)
• Admin monitoring, commenting, posting etc
• Finding a balance!
Benefits and risks
• Early pathway and referral
• Capture ‘intangibles’
• Provide ‘real-time’ encouragement, advice, contact, information etc
• Be present in students’ pre-question phase
• Personal connections
• Unwanted content
• Staff workload issues
• Unintentional exclusion
• Escalating complaints
• …the unknown
Evaluation
• Built-in ‘Insights’ function for page admins
– How users are interacting– How engaging the content is– Comparison to other pages – Fans over time– Location and language of fans– Exportable results
• Range of performance indicators
• May use Facebook ‘polls’
Questions?
Facebook pilot Engaging incoming UWA students