w00t! Tiffany & Co Case Study

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Á Tiffany & Co’s Christmas range was wide ranging, needing a common theme to inspire users to buy; Á With Urban Junkies, we created ‘The 12 days of Christmas’ advent calendar; Á This interactive guide contained fabulous Christmas experiences to share with loved ones, all inspired by individual Tiffany & Co products. Á A new experience was revealed every key December shopping day; they were teased in the Daily Fix newsletter, revealed in the advent calendar & accompanied by product information & purchase links. Creating special Christmas gift ideas

Transcript of w00t! Tiffany & Co Case Study

Page 1: w00t! Tiffany & Co Case Study

Tiffany & Co’s Christmas range was wide ranging, needing a common theme to inspire users to buy;

With Urban Junkies, we created ‘The 12 days of Christmas’ advent calendar;

This interactive guide contained fabulous Christmas experiences to share with loved ones, all inspired by individual Tiffany & Co products.

A new experience was revealed every key December shopping day; they were teased in the Daily Fix newsletter, revealed in the advent calendar & accompanied by product information & purchase links.

Creating special Christmas gift ideas