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w00t! RAF Case Study
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CASE STUDY Á The RAF needed to appeal to a youth audience, without appearing staid; Á We proposed the creation of a new cartoon character to embody the RAF spirit, without preaching to the audience, and Group Captain Suave was born; Á His first adventure saw the users playing as the Captain, fighting a large monkey (you might recognise the plot we spoofed from somewhere…?) Á The game delivered over 350,000 plays and 2m pages of promotion in the campaign period. Á You can play it here Making and promoting Flash Games
Transcript of w00t! RAF Case Study
CASE STUDY
The RAF needed to appeal to a youth audience, without appearing staid;
We proposed the creation of a new cartoon character to embody the RAF spirit, without preaching to the audience, and Group Captain Suave was born;
His first adventure saw the users playing as the Captain, fighting a large monkey (you might recognise the plot we spoofed from somewhere…?)
The game delivered over 350,000 plays and 2m pages of promotion in the campaign period.
You can play it here
Making and promoting Flash Games
