w00t! Fiat 500 Case Study
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CASE STUDY Á In 2008, a series of global parties celebrating the hugely successful first year of the Fiat 500 were held in the UK, Budapest, Milan, Munich, Paris, Tokyo & Cape Town. Á For the London event, we were tasked with generating user excitement through integrated promotions only; Á We delivered editorial coverage across key young urbanite sites such as Itchy City and Urban Junkies. In conjunction with Don’t Panic, we also ran a competition for young designers to come up with poster designs themed ‘Everyday Masterpieces’; Exciting users with Everyday Masterpieces
Transcript of w00t! Fiat 500 Case Study
CASE STUDY
In 2008, a series of global parties celebrating the hugely successful first year of the Fiat 500 were held in the UK, Budapest, Milan, Munich, Paris, Tokyo & Cape Town.
For the London event, we were tasked with generating user excitement through integrated promotions only;
We delivered editorial coverage across key young urbanite sites such as Itchy City and Urban Junkies. In conjunction with Don’t Panic, we also ran a competition for young designers to come up with poster designs themed ‘Everyday Masterpieces’;
Exciting users with Everyday Masterpieces
