w w w . b o l d s k y . c o m
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w w w . b o l d s k y . c o m
Transcript of w w w . b o l d s k y . c o m
w w w . b o l d s k y . c o m
8.9MILLION
UNIQUE VISITORS
100MILLIONPAGEVIEWS
WEB
9.8LAKHS
UNIQUE VISITORS
MILLIONPAGE VIEWS
11
WAP
7.9MILLION
UNIQUE VISITORS
MILLIONPAGE VIEWS
89.7
Google Analytics : March 2021
Maximum audience is between the age group of 18 – 44, Who are decision makers in major buying decisions for Lifestyle Products
Boldsky Traffic Details – Google Analytics
• Boldsky.com is the only site among the top 5 lifestylesites which provides content in maximum regionallanguages viz. Kannada, Malayalam, Tamil, Telugu,Hindi, Bengali, Gujarati along with English
• Presence in multiple languages makes it easier totarget regional audience, which is not possible withother single language sites
• We reach out to unduplicated set of audience withdifferent languages, resulting in higher reach for thecampaigns
Only lifestyle site in maximum regional languages (among Top 5 technology sites)
Multi Lingual
Extensive coverage of lifestyle topicsunlike other lifestyle websites which target one or two major areas
• We provide very regular updates of celebrity fashion which is not a frequently updated category when it comes to other lifestyle websites
• No other lifestyle website targets as many aspects of lifestyle like Boldsky (for instance Spirituality and Home & Garden are covered by very less or no lifestyle websites)
Range of Lifesytle Sections
Festivals drive shopping decisions in India as it is considered auspicious time to buy new things and brands leverage festivals with various offers and discounts
(Eg: Sankranti, Holi, Akshay Tritiya, Onam, Diwali, Navratri, Dussehra, Durga Pooja, Christmas)
HIGH TRAFFIC
MORE CONTENT
News Festive Events Coverage Recipes Special Articles Micro Sites And lot more…
HIGHER ENGAGEMENT• Multilingual content makes it easy to target specific regions during festivals
• Content in regional language leads to higher engagement
Regional targeting during festivals
Leveraging Festivals
Leveraging Festivals
VERTICALS LANGUAGES
8 8
Offerings
Banners
• Standard Banner
• Expandable Banner
• Billboards
• Half Page Banner
•High Impact Properties
• Page Takeover
• Roadblock
• Rotating Cube
• Skinner Video
Banners
• 300 x 250
High Impact Properties
• Roadblock
• Page Pusher
• Full-pageExpandable
Desktop Mobile
In-Stream Videos
Out-Stream Videos
Play around content
Native Ads
• Articles
• Banners
Video Ads
Clientele
Innovation – Roadblock
Screenshots
Innovation - Roadblock
Screenshots
Standard Banners
Screenshots
Expandable Banners
Screenshots
Page Takeover
Screenshots
300 x 250 Banner on Mobile
Screenshots
Sunsilk http://www.boldsky.com/insync/trends-n-style/2012/keratinology-sunsilk-digital-innovation-031210.html
Horlicks http://www.boldsky.com/pregnancy-parenting/kids/2016/checklist-for-mother-to-boost-their-kids-immunity-101
Quaker Oats http://www.boldsky.com/health/diet-fitness/2016/bring-your-best-bowl-challenge-with-vikas-khanna-101797.html
Yakult http://www.boldsky.com/health/wellness/2016/what-to-eat-this-monsoon-an-expert-guide-102737.html
Nature Fresh http://www.boldsky.com/health/wellness/2016/nature-fresh-acti-lite-oil-105049.html
Yatra http://www.boldsky.com/insync/life/2016/catch-the-nonstop-air-india-flight-that-covers-eight-thousand-kilomete-104715.html
Dove Amazon Panasonic
Native Links
THANK YOU
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