W h y H Y D E R A B A D A i r p o r t · Printing: Rs. 80/sqft Mounting: Rs. 20/sqft *Applicable...

W h y H Y D E R A B A D A i r p o r t ?

R G I A o f f e rs t h e h i g h e s t m e d i a va l u e

a m o n g a l l o t h e r a i r p o r t s i n t h e c o u n t r y

T h e m e d i a u n i t s a r e a n i n t e g r a l p a r t o f

t h e a i r p o r t a r c h i t e c t u r e a n d a m b i a n c e

To t a l 4 6 0 f l i g h t s o p e r a t e e v e r y d a y f r o m

R G I A

P a s s e n g e r Tr a f f i c : 1 8 m i l l i o n p e r y e a r

S i g n i f i c a n t i n c r e a s e o f 2 5 % i n

p a s s e n g e r f l ow c o m p a r e d t o 2 0 1 7

Jan to Dec'2014 Jan to Dec'2015 Jan to Dec'2016 Jan to Dec'2017

Passenger Traffic (in lacs) 100 120 145 173

0

20

40

60

80

100

120

140

160

180

200

RG

IAH

Tra

ffic

Passenger Traffic (in lacs)

T r a f f i c G r o w t h @ R G I A H

20%

21%

19%

T r a f f i c G r o w t h @ R G I A H

ZONEAverage Monthly Traffic (in lakh)

Percentage Increase Jan-May'17 Jan-May'18

Domestic Departure 5.28 6.44 22%

Domestic Arrival 5.53 7.39 34%

International Departure 1.39 1.55 12%

International Arrival 1.36 1.63 20%

Overall Average Monthly Traffic

(Domestic + International)13.56 17.01 25%

Option 1

Wall Mount Unit @

Domestic Security Hold Area

UNIT CODE: W M 1 7 7

SPECIFICATION

Size: 15 feet X 9 feet

Illumination: Back Lit

Display Faces: 1

Display Cost Per Month: Rs. 14,00,000

+ GST

Printing: Rs. 80/sqft

Mounting: Rs. 20/sqft

*Applicable Taxes Extra

Description: This media unit is located at the centre of the domestic departure hall and is surrounded by retail and

F&B outlets. Passengers are in relaxed mood and dwell time is high at Domestic SHA .

Option 2

Wall Mount Unit@

Domestic Security Hold Area

UNIT CODE: W M 1 7 8

SPECIFICATION



Display Faces: 1

Display Cost Per Month: Rs. 12,00,000

+ GST




Description: This media units is located near the seating area of Domestic Security Hold Area. The media is near the

Retail and F&B outlets. The dwell time is around 30-45 minutes in the security hold area.

Option 3

BDN (Baggage Digital Network)@

Domestic Baggage Claim Area

UNIT CODE: DM383&DM384

SPECIFICATION


Illumination: Digital Screen

Display Faces: 4

Display Cost Per Month: Rs.12,00,000

+ GST


Description: These digital Units are situated on the domestic baggage belt. These units are visible at

eyelevel and enjoys high dwell time.

Domestic Baggage

Baggage Digital Network- Belt 2,East Face

Baggage Digital Network- Belt 2,West Face

Baggage Digital Network- Belt 3,East Face

Baggage Digital Network- Belt 3,West Face

Option 4

Media Square@

Domestic Baggage Claim Area

UNIT CODE: WM512

SPECIFICATION



Display Faces: 1

Display Cost Per Month: Rs.15,00,000

+ GST




Description:

This media unit is located on the way to airport exit and caters to 100% domestic arrival traffic.

Domestic Baggage

A d v e r t i s i n g P o l i c y

•The media units/locations are subject to availability at the time of confirmation.

•Payment Terms: Advance Payment

•Printing, Mounting and Fabrication of customized signages will be charged extra.

•Applicable taxes will be charged extra.

•All displays have to follow the Advertisement Policy Guidelines of RGIA, Hyderabad.

Digital Media Network The Next Generation of OOH Advertising

Video Walls - 16 ft x 7 ft

• Domestic Departure- 1

• International Departure - 1

• Airport Village - 1

03

MA TV(42’ inch)

• Domestic Departure- 13

• International Departure- 4

• Baggage Claim Area - 14

Flight Information Display Service (FIDS) • Check In Hall- 84

• Domestic Departure -19

• International Departure - 7

• Arrivals (Baggage/ Village- 18

31

128

Digital Media Portfolio –162 Screens

Types of Screens andnumber of units

Video Wall – 3 no’s

Full Screen Ad when thecontent is not running

i-shape Vertical Ad whenthe content is running

192 Cycles Per Day

Each FS Ad slot is

for 10 seconds.

There are 12 slots in a loop of 450

sec (7 min 30 sec)

8 impressions/slots per hour, per screen

192 impressions/slots per day, per screen( Airport operates for 24 x 7 hrs)

5760 impressions/slots per month, per screen (30 days)

Each advertiser gets the following ad inventory:

FS Ad Inventory on Video Wall (Loop of 7min 30 sec)

Video Wall Full Size

192 Cycles Per Day

Each i-shape Vertical Ad slot is

for 30 sec.


sec (7 min 30 sec)





i-Shape Ad Inventory on Video Wall (Loop of 7min 30 sec)

Video Wall (i Shaped)

MA TV (Mother Antenna Television) – 31 no’s

The 31 MA TV’s are spread across different zones , namely departures, baggage belt and Airport Village

The MA TV’s are 42 inch screens

192 Cycles Per Day

Each slot is for 10 sec.


sec (7 min 30 sec)





Ad Inventory on MA TV (Loop of 7min 30 sec)

FIDS ( Flight Information Display System)

Full Screen

When Counters are inactive

Split Screen

When Counters are active

720 Cycles Per Day

Each slot is for

10 seconds.


sec



21,600 impressions/slots per month, per screen (30 days)


FS Ad Inventory on FIDS (Loop of 2 min)

84

Check In Hall

19

Departure SHA

7

International SHA

18

Arrivals (Baggage and

Airport Village)

FIDS ( Flight Information Display Screens–128 no’s

FIDS (Full Screen)

FIDS (Split Screen)

Summary of the impressions per day

Total exposure per day for each advertiser : 4hrs 40 min 00 sec (16,800 seconds )

Digital Format Impressions per day Total Seconds

Video Wall Full Screen 192 FS- 10sec 1920

Video Wall I Shaped 192 i- 30sec 5760

FIDS 720 - 10sec 7200

MA TV 192-10sec 1920

Display Tariff: Rs.12,00,000 per month + GST

THANK YOU

Tarmac Coaches – Tarmac

coaches are used to transport

passengers from the Airport

Terminal to the Aircraft and back.

These coaches offer a closed

environment in which passengers

can be exposed to your brand

through branding on the Panels &

Hand Grabs.

CommercialsAdvertising Type

Rate (Rs.) per month

Production (Rs.)

Lead Time

Coach Internal Branding for TIER 1, TIER 2 & TIER 3

Cities

45,000 -95,000 per

coach

8,000 per coach

2-3 Weeks

*Taxes Extra as applicableRates vary as per

city

Tarmac Coach Advertising Proposal

Spicejet Tarmac

Coach

Exterior Wrap

Tarmac coaches are

used to transport

passengers from the

Airport Terminal to

the Aircraft and back.

• We can now

brand the window

portion of the

Tarmac Coaches

with one way

vision vinyl.

• Available at all

leading airports

across India

• Wrapped from

both sides, the

Ad will be seen

for 18+ hours

daily by millions

of people.

• Seen by all the

passengers twice

during their

Commercials

LocationRate (Rs.) per month

Production (Rs.)

Lead Time

BOM, BLR, DEL

1,50,000/-per coach

30,250/-Per coach

2-3 Weeks

CCU, HYD, MAA

1,00,000/-Per coach

2-3 Weeks

Others75,000/-Per coach

2-3 Weeks

*Taxes Extra as applicableRates vary as per

city

• Flexibility to

choose the city

and quantity of

coaches

• Branding will be

seen by

passengers of

other airlines as

the coaches

move across

the tarmac.

• Usually no other

advertisements

on the tarmac..

so no clutter

• Excellent

opportunity to

reach out to an

exclusive high

net-worth

audience.

• Unique,

Innovative,

Large Format,

High Impact,

High Recall.

Station Total Available

Ahmedabad 6 6

Bagdogra 3 3

Bangalore 6 6

Chennai 7 7

Coimbatore 2 2

Delhi 13 13

Goa 4 4

Hyderabad 8 8

Jabalpur 2 2

Jaipur 4 4

Jammu 1 1

Kolkata 5 5

Kozhikode 2 2

Madurai 3 3

Mumbai 4 4

Patna 2 2

Pune 1 1

Rajahmundry 2 2

Tirupati 2 2

Vijaywada 4 4

Vishakhapatnam 3 3

Total 84 84

Tarmac Coach External Branding

Availability

Services :: Airport as an Expereince Zone

2

TTL promotes Wi-Fi services in all majorairports

TTL will make Airport as an experience zone for the

brand. Available Airports are Mumbai Bangalore,Hyd

/etc.

3

More and more brands are looking to have therepresence atAirport Locations to connect with premium HNI audience, people have time to engage with new offerings hence it is great opportunity to have share of mind of the audience.

Delive

rables

• SSID Customization @Airport

• SSID name is of aBrand

• Airport WiFi is sponsored byBrand

47

Additional SSID of the Brand will be radiated on theAirport

In this case, SSID of

Air India is radiated at

the airport

48

• Banner of the Brand can be hosted on the login pages.

Post SSID selection, user has to follow the routine login process to access Wi-Fi

Banner Dimensions

50

• Banner dimensions are as follows:

Mobile View - 375 x 144 Pixels

Desktop View - 599 x 89 Pixels

Tablet - 400 x 130 Pixels

Locations:-

Airports Malls

Locations for as under.

This services will be available in twoverticals

1. Airports :- Mumbai, Bangalore, Hyd, Chennai,Etc.

2. Malls :- TTL has 10 Malls across Mumbai, Pune, Bangalore, Hyd andChennai

51

W h y H Y D E R A B A D A i r p o r t · Printing: Rs. 80/sqft Mounting: Rs. 20/sqft *Applicable...

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