Vww 0309 Rt

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A Framework for Enterprise Adoption of Virtual Worlds

A Framework for Enterprise Adoption of Virtual Worlds

Rob Edmonds, Senior Consultant

Virtual Worlds @ Work, SRIC-BI

Webinar—March 18, 2009

© 2009 by SRI Consulting Business Intelligence. All rights reserved. 2

AgendaAgenda

Context of other learning and collaboration tools

Issues facing enterprise learning and collaboration managers

The challenge of mainstream enterprise adoption

A way forward ?

Comparing implementations—a simple framework

Q&A


Lots of Tools for Learning and CollaborationLots of Tools for Learning and Collaboration

ENTERPRISE

INDIVIDUAL

CONTENT COLLABORATION

Community Management

Wikis

Social Networking

Web Conferencing

Online ProjectWorkspaces

Enterprise Search

EnterprisePortals

Enterprise Content

Management

BusinessIntelligence

Systems

Blogs

eLearning Courses

VirtualWorlds


Traditionalists vs The “2.0ers”Traditionalists vs The “2.0ers”

Mess

Search

Blogs, Wikis & PEOPLE

Individual in control

Large number of cheap applications

Getting the job done today is important

Order

Databases

Courses

Enterprise in control

Small number of expensive applications

Protecting knowledge for the future is important

THE NEW GUARDTHE OLD GUARD

COMPROMISE !


Inside the Mind of Corporate Managers of Learning and CollaborationInside the Mind of Corporate Managers of Learning and Collaboration

Keeping them awake:How much will my budget be cut ?How can I demonstrate the value of what I’m doing?How can I remain relevant when employees are taking collaboration and knowledge sharing into their own hands?

A dilemma:How can I leverage employees enthusiasm for new new tools, collaborating, and sharing knowledge without compromizing security or duplicating effort / budget ?

A standard checklist for new applications:Do we need it?Does it deliver ROI?Does it integrate?How great is the security risk?


The Other ChasmThe Other ChasmD

egre

e of

unc

erta

inty

Proj

ect s

cope

Learning LabExploringExperimenting

Pilot

Time

Deployment & Implementation

1

2

3

FEATURES:• Technology champion(s)• Little or no budget• Exploring applications and technologies• Generating interest• Outside of enterprise IT environment

FEATURES:• Project team• Small defined budget• Focused on a particular problem• Demonstrating early wins• Limited interaction with enterprise IT

environmentFEATURES:• Enterprise team• Large budget• Focused on ongoing business

need or process• Delivers ROI / clear benefit• Is integrated part of IT

environment

MAJOR DEPLOYMENTS WILL MEAN CROSSING THE CHASMAND REACHING MAINSTREAM ENTERPRISE BUYERS


Reaching the Mainstream Enterprise BuyerReaching the Mainstream Enterprise Buyer

Take security seriously

Be able to integrate

Don’t go in with an “out with the old and in with the new” attitude

Demonstrate value, initially through well chosen (and executed) pilot projects

Be patient !


0

1

2

3

4

5Purpose

Size

Value

ManagementInnovation

Integration

Success

Company A Company B

Comparing Virtual Worlds Projects: A Basic FrameworkComparing Virtual Worlds Projects: A Basic Framework

Purpose: 1 = experiment, 5 = supporting ongoing business process

Size: 1 = less than 20 users — 5 = more than 500 users

Value: 1 = researching technology, 5 = established ROI

Management: 1 = local champion(s), 5 = enterprise team

Innovation: 1 = established techs and approaches, 5 = leading edge

Integration: 1 = no integration with enterprise IT, 5 = fully integrated

Success: 1 = achieved few or no objectives, 5 = achieved all objectives


Contact InformationContact Information

Rob Edmonds

Senior Consultant, Virtual Worlds @ Work

SRI Consulting Business Intelligence

Telephone: +44 8686 5555

E-mail: [email protected]

www.sric-bi.com/VWW

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