VTR Social Media Case Challenge
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Transcript of VTR Social Media Case Challenge
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Oceanview Banquet Hall Case Study
Tyler Fritzhand, Richard Luxmore, Victor Werny
AgendaBackgroundKey IssuesRecommendations (Overview)SWOT AnalysisPESTEL AnalysisRecommendationsImplementationExpected ResultsQuestions
BackgroundOceanview Banquet Hall is currently struggling to attract new customersLow sales throughout the past 2 yearsCurrently, no social media presenceLooking to utilize social media to enhance its services as well as gain sufficient outreach within the community
Key IssuesHigh customer turnoverNot currently capitalizing on the large tourism marketNo social media presenceLow revenuesMinimal cash flows
Recommendations (Overview)Google Analytics IntegrationEasily searchablePublic reviewsHoursContact informationMenu/service offerings
Facebook Event/Target MarketingPast customers recommendationsHigh engagementTargeted campaignsAdvertise price
Yelp Integration145 million unique monthly visitors200,000 calls per day generated from the Yelp app10,000 weekly food orders
Off-Tourism Season MarketingTarget Caucasian communityLarge volume~73% of all Myrtle Beach, SC residents
Internal Analysis
Large capacity (Approx. 150 occupants)
Close proximity to the beach
Occasion flexibilityStrengthsWeaknessesNo social media presence
Low revenue streams
External Analysis
Major competition
Weather uncertainty
Low/no attendance to targeted eventsOpportunitiesThreats
Public events
Diverse target markets
Large tourism markets (Approx. 14 million visitors annually)
PESTEL Analysis
Logo Revision
Event Marketing
Google Analytics Integration
Facebook Engagement
Yelp Integration
Off-Tourism Period Marketing
ImplementationSet up Google Analytics, Facebook Page, and YelpEmploy simple SEO tacticsContact current and past customers to leave reviews on all social media sitesResearch and create promotions for upcoming events and dinner specialsGather feedback for future eventsEffectively process the feedback given for future events
LimitationsGoogle Analytics IntegrationNo integrated marketing on platformPremium analytics is costlyBad reviews
Facebook Event/Target MarketingUnexpected weatherLess engagement than projectedHigh engagement, low conversionsBad reviews
Yelp IntegrationBad reviewsCall spamming
Off-Tourism Season MarketingUnpopularity within communitySmall segment populationMultiple banquet halls vying for limited population
Expected Results
Questions?
Appendix
Works CitedSuburbanstats.org. "Current Myrtle Beach, South Carolina Population, Demographics and Stats in 2016, 2015." SuburbanStats.org. N.p., n.d. Web. 17 Nov. 2016.
"Inexpensive Wedding Venues in Myrtle Beach." Prices of Inexpensive Wedding Venues in Myrtle Beach. N.p., n.d. Web. 17 Nov. 2016.
Facebook Engagement Statistics." Engagement on social media. N.p., n.d. Web. n.d.
Motorcycle Rally. Wikipedia.com. N.p, n.d Web. n.d.
Black Bike Week. Wikipedia.com. N.p, n.d Web. n.d.
Tourism Statistics in Myrtle Beach, SC. Pricelin.com. N.p, n.d Web. n.d.