As an entrepreneur, it’s vital to understand the advantages of technology in small business.

Surveys say that small business owners fall behind in modern technology use.

While successful entrepreneurs report significant business benefits by employing current technology.

We suggest you following five ideas and trends in technology which boosts your small business sales and profits

1) The Website: The face of your business

It's surprising to know that many of the small businesses don't have a website. It is a threat which kills the company's visibility.

Online business or physical store, you must need a right platform to project your business.

Small business need an efficient, mobile-friendly website, a substantial social and listing presence, and a clear plan for communicating with their customers online.

Build an inexpensive website with few pages.

Fill website with every usefulinformation about the company, products, services, etc.

Include your experience, ideology, credentials and passion towards business which make visitors trust you.

2) Social Media: Convert strangers to your leads and customers

It's an old saying that social media is for friends and family.

Now every (small) business is feeding social media to introduce and highlight themselves to strangers; nurture and retain existing customers.

It has grown enormously from thousands to billions of users, revenue, views, posts, tweets, uploads, likes, shares, etc.

A study found that customers reached out to social media to compliment a brand more often than to criticize it (50% vs. 35%).

Create your brand pages on leading social media websites Facebook, Twitter, YouTube, Google Plus, SlideShare, Instagram, LinkedIn and Pinterest.

Don't forget, images and videos are powerful in content marketing

3) Customer relationship management (CRM): All your customers at one place

Business is all about relationships, how well you build them determines how well they grow your business.

70% of the small businesses are owned and operated by a single person holding CRM as their secret weapon.

Choose a right CRM like Vtiger, which meant for small business.

Starting at $12 monthly, Vtiger is an enterprise-ready open source CRM software mainly used in small to medium-sized businesses.

Try Free Trial and experience great small business CRM.

4) Payment Processing: Ease of Purchase

Credit card terminal and Online payment gateway are two different payment systems you must offer to help customers shop online or store easily.

"We accept credit cards" sign adds credit to your business.

Credit card payment process

Card payment results in profits in your business on the fact that cardholders spend more on purchases.

Most of the customers prefer online shopping with their convenience to buy products or services with few clicks.

5) Localizing Business: Go Local to Get Found

Customers are using different location-based tools to find the businesses nearby. They are looking for a business not by name, but location.Localize your web presence for maximum reach.Local search through social media has increased these times rapidly.

Add your business in various local business listing services like Yellow Pages, Yelp, Citysearch, etc.

Add your location to Google Maps and other maps.

Include few photos of your store which drags visitors attention to identifying quickly.

You will have a decent number of queries which initiating from local search.

We wish you implement the above ideas to increase sales and customer satisfaction which leads to the growth of your small business.

We already received many success stories of our clients in CRM aspect.We are always happy to help and hear from you.