VIKRAMA SIMHAPURI UNIVERSITY: NELLORE

MBA NEW SYLLABUS Non-CBCS With effect from (2011-2013) Batch

MBA I SEMESTER

Paper

Code Title

Core/

Elective

Workload per

Week Marks

Theo

ry

Practic

al

Practi

clas

Session

al

Univers

ity

Tot

al

101 Management and

Organization Theory Core 4 --- 30 70 100

102 Managerial

Communication

Core 4 --- 30 70 100

103 Managerial Economics Core 4 --- 30 70 100

104 Accounting For

Managers

Core 4 --- 30 70 100

105 Statistics for Managers Core 4 --- 30 70 100

106 IT For Managers

Core

4 2

30

(Inter

nal)

-- 70 100

107 Case Analysis Core --- 50 --- 50

650

MBA II SEMESTER

Paper

Code Title

Core/

Elective

Workload per

Week Marks

Theo

ry

Practic

al

Practi

clas

Session

al

Univers

ity

Tot

al

201 Human Resource

Management Core 4 --- --- 30 70 100

202 Business Environment Core 4 --- --- 30 70 100

203 Financial Management Core 4 --- --- 30 70 100

204 Operations

Management

Core 4 --- --- 30 70 100

205 Marketing

Management

Core 4 --- --- 30 70 100

206

Business Research

Methods & Data

Analysis

Core

4 --- --- 30 70 100

207 Case Analysis Core --- 50 --- 50

208

Year End

Comprehensive

Viva-Voce

---

--- 100 100

TOTAL 750

MBA III SEMESTER

Paper

Code Title

Core/

Electiv

e

Workload per

Week Marks

Theo

ry

Practic

al

Practi

clas

Session

al

Univers

ity

Tot

al

301 Management

Information Systems Core 4 --- --- 30 70 100

302 Business Law & Ethics Core 4 --- --- 30 70 100

303 Operations Research Core 4 --- --- 30 70 100

304 Project Report

Evaluation

Core --- --- 30 70 100

305 Case Analysis Core --- --- 50 --- 50

306 Project Viva Core --- --- --- 100 100

FINANCE AREA

311 Financial Markets and

Services

Elective 4 --

--- 30 70 100

312 Security Analysis Elective 4 -- --- 30 70 100

313 Corporate Taxation Elective 4 -- --- 30 70 100

MARKETING

321 Consumer Behaviour Elective 4 -- --- 30 70 100

322 Advertising and Sales

Promotion Elective 4 --

--- 30 70 100

323 Sales and Distribution

Management Elective 4 --

--- 30 70 100

HUMAN RESOURCE MAMAGEMENT

331 Management of

Employee Relations

Elective 4 --

--- 30 70 100

332 Human Resource

Planning Elective 4 --

--- 30 70 100

333 Human Resource

development Elective 4 --

--- 30 70 100

SYSTEMS

341 Systems and Analysis

Design

Elective 4 --

--- 30 70 100

342 Relational Database

Management Elective 4 --

--- 30 70 100

343 Management of Software

Projects Elective 4 --

--- 30 70 100

TOTAL 850

MBA IV SEMESTER

Paper

Code Title

Core/

Elective

Workload per

Week Marks

Theo

ry

Practic

al

Practi

clas

Session

al

Univers

ity

Tot

al

401 International Business

Management Core 4 --- --- 30 70 100

402 Strategic Management Core 4 --- --- 30 70 100

403 Entrepreneurship

Development

Core 4 --- --- 30 70 100

404 Case Analysis Core --- --- 50 --- 50

350

FINANCE AREA

411 International Financial

Management

Elective 4 --- --- 30 70 100

412 Portfolio Management Elective 4 --- --- 30 70 100

413 Strategic Financial

Management Elective 4 --- --- 30 70 100

MARKETING

421 Services Marketing Elective 4 --- --- 30 70 100

422 Retail Marketing Elective 4 --- --- 30 70 100

423 Global Marketing Elective 4 --- --- 30 70 100

HUMAN RESOURCE MAMAGEMENT

431 International Human

Resource Management

Elective 4 --- --- 30 70 100

432 Performance and

Reward Management Elective 4 --- --- 30 70 100

433 Strategic Human

Resource Management Elective 4 --- --- 30 70 100

SYSTEMS

441 Enterprise Resource

Planning

Elective 4 --- --- 30 70 100

442 E-Business Elective 4 --- --- 30 70 100

443 Data Mining and Ware

Housing Elective 4 --- --- 30 70 100

Total 650

VIKRAMA SIMHAPURI UNIVERSITY: NELLORE

MBA REVISED SYLLABUS (2011 ONWARDS)

I SEMESTER

101-MANAGEMENT AND ORGANIZATIONAL THEORY

UNIT-I: Introduction to management Principles of Management-Functions of management-

Planning and Types of plans- Planning process- Decision making process / Social

Responsibility of Management Ethics in Management.

UNIT-II: Introduction to OB Individual DifferencesPersonality-Perception-Attribution.

UNIT-III: Motivation Communication-Leadership-Group dynamics-Power, Politics, and

Conflict- Coordination and Control.

UNIT-IV: Organization Culture-Organization change and development Organization structure

and Organization design- Managing change.

UNIT-V: Emergence of International management Interpersonal processes in international

context- International organizational design- Challenges of International

management and Leadership.

References:

1. John Pierce: Management and Organizational Behavior (Cengage)

2. JIT S Chador : Organization Behavior (Vikas)

3. Fred Luthans : Organization Behavior ( Mc Graw Hill)

4. Stephen P Robbins : Organization Behavior (Pearson)

5. Paul Hersey and Ken Blanchard : Management of Organization Behavior(Prentice Hall)

6. Hellriegel, Slocum and Woodman : Organization Behavior (South Western)

7. Weihrich, Cannice & Koontz : Management (Tata Mc Graw Hill)

8. Gregory Moorhead and Ricky W. Griffin : Organizational Behavior (Jaico)

9. Robin Finchan and Peter Rhodes : Organizational Behavior (Oxford)

10. J. Prakash Reddy: Management and Organizational Behavior (Himalaya)

102 :: MANAGERIAL COMMUNICATION

UNIT-I: Communication Meaning Communication cycle-Process-Theories and Models of

Communication Characteristics of successful communication-Barriers to

communication .

UNIT-II: Organizational Communication-Principles for effective organizational

communication -formal Vs Informal Communication-vertical and lateral channels-

Interpersonal and intrapersonal communication Communication technology.

UNIT-III: Oral Communication-Non verbal communication-Listening -Feedback-

Presentation skills-conducting meeting and conferences.

UNIT-IV: Written communication-Reports-Effective report writing-Memos-Circulars-Minutes-

e-mails. Employment correspondence proposals.

UNIT-V: Leadership Communication-Transactional Analysis-Group Communication

Communication audit - Communication styles.

References:

1. Shirley Taylor : Communication for Business(Pearson)

2. Piyus Dhar Chaturvedi and Mukesh Chaturved : Business Communication (Pearson)

3. Krizan : Effetive Business Communication(Cengage)

4. M. Ashraf Rizvi : Effective Technical Communication ( Mc Graw Hill)

103 :: MANAGERIAL ECONOMICS

UNIT-I: Introduction- The concept-nature and scope of managerial economics-Role and

Responsibilities of Managerial Economist- The concepts of plant, firm and industry-

Objectives of the firm.

UNIT-II: Demand analysis- The concept of Demand, Demand schedule, demand Curve,

Demand Function, Demand Determines-Law of Demand Price. Income Cross and

Promotional elasticity of demand and their managerial uses-Demand Distinctions-

Demand Forecasting. Sources of Data and Methods of Forecasting demand for

established and new products or services.

UNIT-III: Production- cost ,volume and profit analysis- Production Function-Returns to

scale-Cost concepts and classification Cost function-Break-Even Analysis.

UNIT-IV: Pricing decisions- Objectives of Pricing Basic factors in pricing Pricing under

perfect, monopoly, Oligopoly and monopolistic competitions price Discrimination

Multiple product pricing price control by Government Pricing of new products-

pricing methods.

UNIT-V: Macro economic environment- National Income-Population Business cycles-

inflation-New Economic Policy of the Government of India.

Reference :

1. H.Criag Peterson, W. Cris Lewis : Managerial Economics (Pearson)

2. Paul G.Keat and Philit Y. Yound : Managerial Economics (Pearson)

3. D.M. Mithani : Managerial Economics (Himalaya)

4. Suma Damodaran : Managerial Economics(Himalaya)

5. D.N.Dwived : Managerial Economics (Vikas)

6. P.L.Mehta : Managerial Economics (Sultan Chand)

7. Samuel C. Wabb : Managerial Economics(Cengage)

104 :: ACCOUNTING FOR MANAGERS

UNIT-I: Accounting Scope-Nature-Objective-Principles-Concepts-Users of Accounting

information-Classification of accounts-Journal Ledger Trial Balance.

UNIT-II: Financial statements- Capital and Revenue items-Construction of Trading and Profit

and Loss Account and Balance Sheet- Accounting for intangible assets.

UNIT-III: Elements of cost Classification of costs-Marginal costing Activity Based Costing.

UNIT-IV: Functional and Activity based budgeting-standard costing and variance analysis.

UNIT-V: Computerization of Accounts : Advantages-Disadvantages-Accounting information

system use of Tally packages.

References:

1. Gupta R.L. and Radhaswamy M : Advanced Accountancy (Sultan Chand)

2. James A. Hall : Accounting Information Systems (Cengage)

3. Maheswari S.N.: Advanced Accountancy (Vikas)

4. Rama Chandran N and Ram Kumar K : Financial Accounting for Management (Mc

Graw Hill)

5. Ambrish Gupta : Financial Accounting for Management (Pearson)

6. Don R.Husan and Maryanne M. Mowen : Management Accounting (Cengage)

7. Paresh Shah, Basic : Financial Accounting for Management (Oxford)

105: STATISTICS FOR MANAGERS

(*Scientific calculators are permitted for examination.)

UNIT-I: Meaning, Nature, Scope of Statistics- Sources of Data- Types of data- Methods of

data collection- Classification and tabulation of data- Types of classification and

tables- Rules of classification and tabulation- Frequency distribution different

types of graphs and diagrams- Sampling techniques and sources.

UNIT-II: Measures of central tendency- Arithmetic- weighted mean- Median, mode-

Geometric mean and Harmonic mean- Measures of dispersion, range, Quartile

deviation, Mean deviation, Standard deviation, Coefficient of variation-

Application of measures of central tendency and dispersion for business decision

making.

UNIT-III: Correlation- Introduction- Significance and Types of correlation- Methods of

calculating Correlation- Co efficiency of correlation

UNIT-IV: Regression analysis- Meaning an utility of regression analysis- Comparison

between correlation and regression- Interpretation of regression coefficients.

UNIT-V: Probability- Meaning and definition of probability- Significance probability in

business application- Theories of probability- Addition and Multiplication

Conditional laws of probability- Binominal- Poisson- Uniform- Normal and

Exponential distribution.

References:

1. Rechard I. Levin, David S. Rubin, Statistics for management, Pearson 2008

2. Guptha SC, Fundamentals of Statistics, Himalaya Publishing House

3. Amir D, Aezel, Jayavel, Complete business statistics, TMH 2008

4. Black Ken, Business statistics for contemporary decision making, New age publishers,

New Delhi.

106:: INFORMATION TECHNOLOGY FOR MANAGERS

UNIT-I: Computer -Generations-Types of Computers-Hardware and Software-Types of

Software-Storage Devices-Data Representation for Computers-Computer

applications for management

UNIT-II: Computer networks: Types of Net Works LAN-WAN-MAN-Network Topologies.

Introduction to Internet-E-Commerce-E-Business ERP Evolution and growth.

UNIT-III : Word Processing-Basics-Common tools-Page setup-editing and formatting

Tables Charts-Macros-Mail Merge-Index Printing. (Practicals)

UNIT-IV : Power Point: Features-Slides-Slide Layouts-Design templates-Slide Master-

Animation Timings Action Buttons. (Practicals)

UNIT-V : Excel: Basics-Formulate-Moving-Editing-Formatting-Charts-Naming of Charts-

Hyperlink-Databases Forms Sort Filter Goal Seek Scenarios Solver Function Pivot

Table and Chart. (Practicals)

Reference :

1. Effy OZ : Management Information Systems (Cengage)

2. Deepak Bharihoke : Fundamentals of Information Technology (Excel)

3. Microsoft Corporation : Micro Soft Office Resource Kit (Prentice Hall)

4. Sanjay Saxena : Ms Office 2000 for Every one (Vikas)

5. Alexis Leon and Mathews Leon : Introduction to Computers with Ms Office 2000 (Mc

Graw Hill)

CASE ANALYSIS

A case report has to be prepared and presented by teams in respective colleges.

* * * * *

SECOND SEMESTER

201 :: HUMAN RESOURCE MANAGEMENT

UNIT-I: Evolution of HRM HRM Functions- HR Planning HR Information Systems- Job

analysis and Job design Recruitment- and selection strategic Retention.

UNIT-II: Concept of HRD- Goals of HRD- Training and Development- Career Development-

Managing diversity Separation Downsizing Out Placement.

UNIT-III: Performance Appraisal : Performance Dimensions and Measurements tools-

Reward System- Compression Management.

UNIT-IV: Motivating Human Resources : Motivating Theories Leadership Participative

Management Empowerment- Quality Circles- Industrial Relations.

UNIT-V: Organization Development- Knowledge Management Learning Organization- International HRM HR Accounting Audit.

References:

1. R. Wayne Mondy : Human Resource Management (Pearson)

2. P. Jyothi and D.N. Venkatesh : Human Resource Management (Oxford)

3. John M. Ivancevich : Human Resource Management (Mc Graw Hill)

4. Biswajeet Pattanayak : Human Resource Management (Prentice Hall)

5. P. Subba Rao: Personnel and Human Resource Management (Himalaya)

6. Snell/ Bohlander : Human Resource Management ( Cengage)

7. Rao VSP : Human Resource Management Text & Cases (Excel)

202 :: BUSINESS ENVIRONMENT

UNIT-I: Concept of Business Environment- Environmental Scanning- Economic

Environment Responsibility of Business Professionalism in India Ethics.

UNIT-II: Non Economic Environment Political, Legal, Demographic, Technological,

Natural Environment Pollution-Trade Unions.

UNIT-III: Social Change- Wave front analysis-Third Wave Practices and implicatio9ns in

Organization- Cultural dynamics Cultural Process and lags Secular Outlook

Community Development Consumerism.

UNIT-IV: Economic System-the Role of Government in Economic Development Indian

Economic Planning Five year Plans in brief Current Plan Industrial Policy

Liberalization, Privatization and Globalization Public, Private Joint Sectors-

Industrial Development & Regulation.

UNIT-V: Monetary and Fiscal Policies Budget-Money and Capital markets-Stock

Exchanges and Regulation Industrial Financing- Industrial Sickness-Exim Policy-

Multinational Corporations- FDI.

Reference:

1. Francis Cherunilam : Business Environment (Himalaya)

2. Aswathappa : Essentials of Business Environment(Himalaya)

3. Sk. Misra and Puri VK. : Indian Economy (Himalaya)

4. Alvin Toffler : Third Wave.

5. R.P. Maheswari & A.N.Gupta : Business Government and Society A Study of

Business Environment ( Vani Educational)

6. Paul Justin : Business Environment ( Tata Mc Graw Hill)

7. Sk. Misra and Puri VK: Economic Environment of Business(Himalaya)

8. B.A. Prakash : Indian Economy Since 1991 (Pearson)

9. Shakh Saleem : Business Environment( Pearson)

203 :: FINANCIAL MANAGEMENT

UNIT-I : Foundation of Finance: finance functions- Role of Financial Manager Financial

Goals- Agency Problem-Concepts of Value and Return.

UNIT-II: Financial Analysis : Importance ratio Analysis-Breakeven Analysis-Funds flow

Analysis- Financial Planning.-Financial Forecasting.

UNIT-III: Working Capital Management: Principles of working Capital-Receivable

Management-Inventory Management-Cash Management Trade Credit

Management.

UNIT-IV: Capital Structure Decisions : Financial and Operating Leverage-Capital Structure

Theories- Capital structure Planning. Dividend Theories. Dividend Policy.

UNIT-V: Capital Budgeting Decisions : Cost of Capital-Capital Budgeting Methods- Risk

Analysis in Capital Budgeting Concept of real Options- Security analysis.

Reference:

1. I.M. Pandey : Financial Management(Vikas)

2. M.Y.Khan and P.K.Jain : financial Management (Mc Graw Hill)

3. Prasanna Chandra : Financial Management (Mc Graw Hill)

4. James C.Van Horne : Financial Management Policy (Pearson)

5. Rajiv Srivatsava and Anil Misra : Financial Management (Oxford)

204: PRODUCTION MANAGEMENT

UNIT-I: Production Management: Concepts- productivity- scope of production

Management Production System -Work study- Steps in method study-Time study-

different time study techniques.

UNIT-II: Plant Location- Different Location, merits demerits-Plant Layout-Types of

Layouts-Plant Maintenance -Preventive and Break down Maintenance.

UNIT-III: Production Planning and control Scheduling Job shop, Flow shop-Line Balancing.

UNIT-IV: Materials Management classification-Codification, Inventory models

(Determinative models only)

UNIT-V: Quality Control Control charts-Acceptance Sampling occurve.

Reference:

1. Adam E Bert : Production of Operations Management (Prentice Hall)

2. S.N. Chary : Production and Operations Management (Mc Graw Hill)

3. R. Panneer Selvam : Production and Operations Management(Prentice Hall)

4. Chunnawala and Patel : Production and Operations Management (Himalaya)

5. Kanishka Bedi : Production and Operations Management (Oxford)

6. James R.Evans : Operations Management (Cengage)

7. B. Mahadevan : Operations Management ( Pearson)

205 :: MARKETING MANAGEMENT

UNIT-I: Definition of marketing Marketing Concepts- Concepts of customer value-

Marketing environment -Marketing Strategy.

UNIT-II: Consumer Behavior- Factors Influencing Consumer Behavior Market

Segmentation- Customer Relationship Management.

UNIT-III: Product Management : Types of products Products mix Product line

Introducing new Products- Product Life Cycle Positioning Packaging Branding.

UNIT-IV: Pricing methods- Marketing Communications- Advertising Management Sales

Promotion and Personnel Selling- Marketing Information System.

UNIT-V: Distribution Management : Marketing Channels- Relating- Distribution Logistics

and supply chain Management Direct and On-Line Marketing.

References:

1. V.S. Ramaswamy and S. Ramakumar : Marketing Management (Macmillan)

2. Philip Kotler : Marketing Management (Prentice Hall)

3. RajivLal, Joh A: Emelch and Kasturi Rangan : Marketing Management (Mc Graw Hill)

4. M.J. Kavier : Marketing in the New Millennium (Vikas)

206: BUSINESS RESEARCH METHODS

UNITI: Meaning and importance of Business research: Research design Introduction to

design of experiments -Exploratory, causative, conclusive and experimental

designs.

UNITII: Business research process: Sources and methods of gathering business information

- Respondents, Experiments, Simulation(as a source of Data Generation) and

Panels. Sampling design and Sample size determination. Measurement and scaling

- Concept of measurement and scaling Types of Scales Nominal ,Ordinal,

Interval and Ratio Scales - Attitude scales Thurstone's, Likert's, Guttman's,

Semantic differential, Reliability and validity of a scales. Design of questionnaire.

UNIT- III: Decision Making Tools: Decision Theory-Decision making under certainty, Risk,

uncertainty, Criteria of Decision making- Pessimism, Realism, Optimism, Regret,

Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI

utility as a concept of decision making. Decision tree analysis Decision Tree-

Sequential decision making.

UNIT-IV: Non-Parametric Statistics in Research: McNemar, Sign Test One and Two

samples, Run test, Wilcoxon Matched pairs test, Mann-Whitney test, Kolmogorov

Simronov D test, Kruskal Wallis tests.

UNIT-V: Multi-Variate analysis: Factor analysis, Cluster analysis, Discriminate analysis,

Conjoint analysis, Multi Dimensional Scaling. Research report - preparation - and

presentation - Oral and written presentation.

Suggested Books:

1. Green E. Paul, Tull S.Donald & Albaum, Gerald: Research for Marketing Decisions,

2006, 6th

Ed, PHI.

2. Tull and Hawckins, Marketing Research, 2000, 4th Ed. Tata McGraw Hill.

3. Luck and Rubbin, Marketing Research, 2004, 4th Ed. PHI.

4. Zikmund, Essentials of Marketing Research, 2009, CENGAGE Publishers.

5. Martin callingam, Market intelligence, 2009, Kogan Page Publishers.

6. G.C. Beri, Marketing Research, 2008, 8th Ed, Tata McGraw Hill.

7. Malhotra, K. Naresh, Marketing Research- And applied orientation, 2005, 4th Edition.

8. Alan Bryman and Emma Bell, Business Research Methods, 2009, 2nd Ed. Oxford Press.

9. O.R. Krishna Swamy Methodology of Research in Social Sciences, 2008, HPH.

10. S L Gupta, Marketing Research, 2009, Excel Books, New Delhi.

CASE ANALYSIS

A case report has to be prepared and presented by teams in respective colleges.

YEAR END COMPREHENSIVE VIVA

THIRD SEMESTER

301 : MANAGEMENT INFORMATION SYSTEMS

UNIT-I: Concepts of systems and organization Meaning of MIS Decision making

process- Role of MIS in decision making process- Strategic use of Information

technology.

UNIT-II: Levels of Management and Their information requirements- Determining

information requirements of managers- MIS structures Approaches to MIS design

and development.

UNIT-III: Transaction Processing System- Office Automation System Decision Support

System Expert System. Concepts of Data Mining Data ware Housing and OLAP.

UNIT-IV: An outline of Database Management System- Data Base Models- Distributed

Processing Computer Networks.

UNIT-V: Functional Information Systems : Marketing Manufacturing Financial and Human

Resource Information Systems.

Reference:

1. Robert Schulthesis and Mary Summer : Management Information Systems ( MC Graw

Hill)

2. Kenneth C. Lauadon and Jane P. Lauadon : Management Information Systems (Pearson)

3. James AO Brien : Management Information Systems ( MC Graw Hill)

4. Murthy CSV : Management Information Systems ( Himalaya)

5. Mahavev Jaisial and Monika Mital : Management Information Systems (Oxford)

302. BUSINESS LAWS AND ETHICS

UNIT-I: Social responsibility of business - importance of business law and regulatory

practices - Consume Protection Act - Consumer councils - Redressals.

UNIT- II: Law of contracts : Essentials of valid contract - void and unlawful contracts -

performance of contracts - special contracts : contingent contracts - indemnity,

guarantee, bailment, agency contract.

UNIT- III: Sale of Goods Act: Sale and agreement to sell, conditions and warranties,

ownership transfer. Negotiable Instrument Act - Negotiable instruments types -

important features - negotiations - dishonour.

UNITIV: Companies Act : Classification of companies - incorporation process -

Memorandum, Articles, Prospectus, Shares and Debentures, Board of Directors -

Role, Functions, winding up.

UNIT-V: Ethics in business- Ethical models for decision making- Ethical issues in

information technology- Corporate governance and Corporate social responsibility.

References:

1. Kapoor ND : Mercantile Law (Sultan Chand & Co.)

2. Bulchandani RR : Business Law (Himalaya Publishing House)

3. SC Kuchal : Business Law (Vika)

4. Agarwal UK : Consumer Protection in India (Deep & Deep Publishers)

303:: OPERATIONS RESEARCH

UNIT-I: Introduction to Operations Research Linear Programming. Graphical method and

simplex method.

UNIT-II: Transportation Problem, Travelling Salesman problem, Assignment Problem.

UNIT-III: Goal Programming-Business Applications Game theory.

UNIT-IV: Network Analysis: PERT/CPM Project Crashing, Time Cost trade off.

UNIT-V: Queuing Model (M/M/I only): Concepts, assumptions, business application-

Simulation and its application.

References:

1. R. Panneerselvam : Operations Research (Prentice Hall)

2. Kanti Swarup, P.K.Gupta & Man Mohan : Operations Research (Sultan Chand)

3. Handy A. Taha : Operations Research ( Pearson)

4. Wavne L. Winston : Operations Research (Cengage Learning)

PROJECT REPORT EVALUATION

CASE ANALYSIS

A case report has to be prepared and presented by teams in respective colleges.

PROJECT VIVA

FINANCE SPECIALIZATION

311-FINANCIAL MARKETS AND SERVECES

UNIT I: Indian financial system Structure of financial market in India Financial

Services - Role of financial market in the development of Indian economy,

UNIT II: Securities market in India New issue market (primary market) Money market

- Stock markets in India Securities & Exchange Board of India SEBI

guidelines on primary market, secondary market and foreign institutional

investors Protection of investors interests.

UNIT- III: Depository system Depository Process National Securities Depositary

Limited Credit rating Credit rating agencies in India.

UNIT- IV: Insurance companies Unit Trust of India Reserve Bank of India - Commercial

Banks Specialized financial Institutions NBFCs.

UNIT V: Foreign exchange market Determination of foreign exchange rate. Participants

in the foreign exchange market Euro markets and Euro issues.

References:

1. Frederic S Mishkin & Stanley Y. Eakins: Financial Markets and Institutions

(Pearson Education)

2. Gordon & Natarajan : Financial Markets and Services (Himalaya)

3. MY Khan : Indian Financial System (Tata McGraw-Hill)

4. Vasant Desai : The Indian Financial Systems and Development (Himalaya)

5. Viswanath S R : Corporate Finance ( Response)

6. Srivatsava , RM Divya Nigam : Management of Financial Institutions ( Himalaya)

312:: SECURITY ANALYSIS

UNIT I: Investment Environment: Real and financial assets, financial markets, taxation of

income from investments - Securitisation - Money market - Trading on stock

exchanges Market prices and their adjustment for dividends, rights, stock splits

and bonus issues value at risk. Book closure, Book Building

UNIT II: Fixed income securities: Real and nominal rates of return Computation of risk and

return. Bond characteristics, prices, yields, risks, ratings, rating procedure. The

yield curve Determinants of interest rates Interest rate risk. Duration,

immunisation.

UNIT III: Index Models: Risk premiums Portfolio risk Capital market line Markowitz

Portfolio selection Diversification CAPM APT Fundamental analysis

Economy industry Company analysis Concept of technical analysis. Single

Index Model - Estimation and adjustment of beta.

UNIT-IV: Risk and Return : Nature and types of risk Measurements of risk Risk Return

Relationship Benefits and Limitations of diversification.

UNIT-V: Fundamental analysis Technical Analysis EMH and Random work walk

theory Behavioral Finance

References:

1. D.E. Fischer and R. J. Jorder : Security Analysis and Portfolio Management (Pearson)

2. Sudhindra Bhat : Security Analysis and Portfolio Management (Excel)

3. Dhanesh Kumar Khatri : Investment Management and Security Analysis (Macmillian)

4. Mark Hirchey and John Nofsinger :Investment (Mc Graw Hill)

5. Stephens H..penman :Financial Statement Analysis and Security Valuation Hill

6. Berk Jonathan, Demarzo Peter : Financial Mannagement (Pearson)

7. Amold Glen Kumas Mohan : Corporate Financial Management (Pearson)

313CORPORATE TAXATION

UNIT- I: Basic Terms : Agricultural income, Assesses Assessment year, income,

person, Tax planning Treatment of salary income exemptions, short and long

term capital gains from financial investments and real estate.

UNIT- II: Residence and incidence of tax. Capital and Revenue expenditure Depreciation

and other allowances, taxation in case of merger, takeover, and sale of going

concern, Fringe Benefit Tax.

UNIT- III: Incentives for exports Deemed exports EOU; Software Companies Units

in backward area.

UNIT- IV: SEZs: Incentives for the units located in SEZ. Vs EOU and incentives for

exports.

UNIT- V: Treaty to avoid double taxation. Channelling of FDI to reduce taxation.

Taxation of gains or short term and long term investments, derivative products

and stock- in- trade.

References :

1. Latest Taxman Publications:

2. Lakhatia, R.N., Lakhatia, S: Corporate Tax Planning Hand Book (Vision)

3. Agarwal K.K: Dirct Tax Planning and Management( Indian Books)

4. Finnerty C., et al : Fundamentals of International Tax Planning ( IBFD)

MARKETING SPECIALIZATION

321 CONSUMER BEHAVIOUR

UNIT-I: Introduction and overview to study of Consumer Behaviour - Consumer study -

significance - Models of Consumer Behaviour.

UNIT-II: Individual and group determinants of Consumer Behaviour - Perception - Attitude

- Learning - personality - Motivation - Social class - Group dynamics - Reference

Group.

UNIT-III: Consumer decision making process CDM Models- issues in Consumer decision

making process - Communication process - Consumer satisfaction -relationship

marketing.

UNIT-IV: Applications-Consumerism - The Consumer Protection Act (1986) and

Monopolies and Restrictive Trade Practices Act (1969)

UNIT V: Industrial buyer behaviour Buyer behaviour for services - Diffusion of

innovations.

References:

1. Ramesh Kumar: Consumer Behaviour (Pearson Education)

2. LeonG.Schistman & Leslie Leaserkarmal: Consumer Behaviour

(Prentice Hall of India)

3. Suja R.Nair: Consumer Behaviour in Indian Perspective (Himalaya)

4. Subhash Mehta: Consumer Behaviour (Tata McGraw Hill)

5. Satish K Batar Shhkazmi: Consumer Behaviour (Excel)

6. Schiffman & Kanuk: Consumer Behaviour (Prentice Hall of India)

7. Blackwell, Miniard & Engel: Consumer Behaviour (Thomson)

8. Rajeev Kumra: Consumer Behaviour (Himalaya)

322 ADVERTISING AND SALES PROMOTION

UNIT I: Introduction to advertising - Evolution - Types of advertising or classification of

users - Advertising process: Advertising Campaign planning, Decision making and

Organisation- Social and ethical aspects of advertising.

UNIT II: Advertising creativity: Creative Strategy Implementation and Evaluation- Media

Planning and Strategy-Developing, Implementing and Evaluation of Media

Strategies.

UNIT III: Establishing Objectives and Budgeting for Advertising - The Advertising Agency

functions- Evaluating advertising effectiveness.

UNIT IV: Sales promotion Incentives to middlemen-Incentives to consumer Design,

implementation and evaluation of effectiveness of sales promotion.

UNIT V: Consumer promotion tools - Business and Sales force promotion tools - Trade

Shows - Conventions

References:

1. Rajiv Batra , John Myers and David Aaker : Advertising Management (Prentice Hall)

2. Manendra Mohan : Advertising Management Concepts and Cases (Tata McGraw

Hill)

3. Robert C.Blattberg and Scott. A.Neslin : Sales Promotion Concepts, Methods and

Strategies (Prentice Hall)

4. John.C.Totten and Martin P.Block: Analyzing Sales Promotion Text and Cases

5. Kenneth E Clow & Donald Baack : Integrated Advertising , Promotion and

Marketing Communications (Prentice Hall )

6. Shh kazmi Satish K Batra : Advertising & Sales Promotion (Excel)

323 - SALES AND DISTRIBUTION MANAGEMENT

UNIT I: Sales Management- Nature and Importance- goals and functions - salesmanship

buyer-seller dyads - Theories of selling

UNIT- II: Selling process Stages in the Selling Process Organizing the Sales Effort- Sales

Forecasting and Budgeting-Sales Territories Routing and Setting Sales Quotas -

Sales Contests

UNIT-III: Recruitment and Selection of Sales force Sales Training Motivating and

Leading the Sales Force - Interview Techniques

UNIT-IV: Compensation of Sales Force- Straight Salary- Straight Commission- Combination

Plans- Non-financial Rewards

UNIT-V: Evaluation and Control of the Sales Program-Cost Analysis- Evaluating Sales

Person Performance

References:

1. Krishna K. Havaldar & Vasant M Cavale : Sales & Distribution Management

(Text & Cases) (Tata McGraw Hill )

2. Still, Cundiff & Govani : Sales Management - Decisions, Strategies and Cases

(Prentice Hall of India)

HUMAN RESOURCES MANAGEMENT SPECIALIZATION

331 MANAGEMENT OF EMPLOYEE RELATIONS

UNITI: Employee Relations Concept Significance and the emerging socio economic scenario.

Government and Machinery for labour administration.

UNITII: Industrial Conflict Causes, Types, Consequences, Prevention and Settlement Collective

Bargaining Role, Methods, Degree of success, problems and issues Negotiation,

Conciliation, Arbitration, Adjudication

UNITIII: Trade Unions: Role Position in India, Trade Union types and Employee Federations

Strategies to Develop trade unions.

UNITIV: Discipline & Grievance Management Causes of grievances and disputes, Machinery for

Redressal of grievances Discipline code of conduct, process of domestic enquiry-

Participative management: methods and techniques of workers involvement and

participation.

UNITV: Empowerment and quality management, Employee relations and technological change-

Strategies for employee retention.

References:

1. P N Singh: Employee Relations Management (Pearson education)

2. Arun Monappa : Industrial Relations (McGraw Hill )

3. Varma Pramod : Management of Industrial Relations (Oxford and IBH )

4. Niand J,R, etc: The Future of Industrial Relations ( Sage)

5. Cowling & Jones : The Essence of Personnel Management and Industrial Relations

(Pentice Hall )

6. B.D. Singh : Industrial Relations (Excel )

7. Monal Arora : Industrial Relations ( Excel)

332 HUMAN RESOURCE PLANNING

UNITI: Introduction Significance Process Systems approach to Human Resource

planning Micro level manpower planning Labour market analysis Manpower

inventorying Methods.

UNITII: Manpower forecasting Models and techniques of manpower demand and supply

forecasting Behavioral factors in HRP Wastage analysis Retention

Redeployment and Exit strategies.

UNITIII: Recruitment Sources Evaluation and selection Procedures Techniques

Factors Influencing recruitment and selection Placement Induction Training

Strategies for orienting new employees.

UNITIV: Career planning and development Succession planning Potentials appraisal and

development.

UNITV: Manpower utilisation Indices and techniques Scheduling techniques Factors

affecting performance Human Resource Accounting Methods Significance.

References:

1. Gorden, Mc Beath : Organisation and Manpower Planning (Business )

2. Thames H. Pattern : Manpower Planning and Development of Human Resources

(John Wiley)

3. Deepak Kumar Bhattacharya : Human Resources Planning (Excel )

333: HUMAN RESOURCE DEVELOPMENT

UNIT-I: Human resource development concept, evolution, HRM and HRD function, HRD

Challenges, Roll of HRD professional.

UNIT-II: HRD need assessment- Designing HRD programme- Implementing the

programme- Evaluation.

UNIT-III: HRD programme- Employee orientation- Socialization process, Realistic job

previews, Performance management coaching- JIT job rotation- Experiential

methods.

UNIT-IV: Employee development- Formal education, Assessment, Job experience,

Interpersonal relationship- Career management- Development- Leadership

development- Behaviour modeling- Mentoring- Counselling services.

UNIT-V: Indian Experiences- HRD programme for culturally divorced employees.

References:

1. Desimone, Werner and Harris, Human Resource Development, Thomson

2. Raymond A Noe, Employee Trainee Development, TMH

3. R. Krishnaveni, Human Resource Development, Excel

4. Tripathi PC, Human Resource Development, Sulthan Chand and Sons.

5. Uday Kumar Haldar, Human Resource Development, Oxford.

SYSTEMS SPECIALIZATION

341- SYSTEMS ANALYSIS AND DESIGN

UNIT-I: Systems Development Environment: Meaning and Scope of Information Systems

analysis and Design - Systems Development - Approaches to system Analysis and

Design, systems analyst - Responsibilities in Systems Development.

UNIT-II: Determining System Requirements: Process-Methods - Structuring system

Requirements: Dataflow Diagrams-Decision Tables- Decision Trees- Hipochart.

UNIT-III: An overview of object-oriented Analysis and Design- Designing Inputs - Forms

and Reports- Designing Interfaces and dialogues- Designing databases -Designing

physical files.

UNIT-IV: Systems Implementation and Maintenance: Software Application Testing,

Installation, Conversion Documenting the System, Training.

UNIT-V: System Maintenance and Quality Assurance Acquisition of hardware and

software.

References:

1. Jeffray A, Hoffer, Joey F.George and Joseph s. Valacich: Modern Systems Analysis

and Design (Pearson Education).

2. James A. Sen: Analysis and Desigh of Information Systems (McGraw Hill)

3. Igor Hawryszkiewycz: Systems Analysis and Design (Prentice Hall)

4. M Awad: Systems Analysis and Design (Galgotia Publications)

5. Nair NG: Management Systems (S. Chand)

342- RELATIONAL DATABASE MANAGEMENT SYSTEM

UNIT-I: Introduction - Purpose of Database Systems -Data Abstraction Data Models - Data

Independence - Data Definition Language, Data Manipulation Language -

Database Manager - Database Administration. Entity - relationship Model - E.R.

Diagram, Reducing E.R. Diagrams to tables - Generalisation - Aggregation.

UNIT-II: Relational Model - Structure of Relational Database - The Relational Algebra - The

Relational Calculus - Views. Relational Commercial Languages - Structured Query

Language (SOL) Query by Example (Quel) Integrity Constraints - Domain

Constraints - Referential Integrity, Functional Dependencies -Associations -

Relational Database Design-Pitfalls in relational Database Design Nomalization,

using Functional dependencies. Multivalued Dependencies, Normal Form.

UNIT-III: File and System Structure - System Structure -Physical Storage Media File

Organisation - Organisation of Records into Blocks, Mapping Relational Data to

files, Data Dictionary Storage, Buffer Management.

UNIT-IV: Indexing and Hashing - Indexing - B+ -Tree Index Files - B- Tree Index Files -

Static and Dynamic Hash Functions - Index Definition in SQI - Multiple key

Access.

UNIT-IV: Hierarchical Model - Tree structure Diagrams - Virtual records - Mapping

Hierarchies to files. Network Model- Data Structure Diagrams - The DBIG

CODASYI - Model - Mapping Networks to files.

References:

1. Henry, R .Korth & Abaham Silberschatz: Data Base System concepts (McGraw Hill)

2. Data C.J: An Introduction to Database Management Systems (Addison and Wesley)

3. Atre, S: Database Structured Techniques for Design Performance and Management

(John Wiley)

4. Nilesh Shah: Data Base Systems Using Oracle (Prentice Hall)

5. Yary W. Hansen: Data Base Management Design (Prentice Hall)

343- MANAGEMENT OF SOFTWARE PROJECTS

UNIT I: Introduction to software Engineering: Size, Quality and productivity factors.

Planning a software project, Cost estimation.

UNITII: Software design concepts modularization, Design strategies, Real time distributed

systems design, Test plans.

UNITIII: Quality Assurance: Walk throughs and inspection, Static Analysis, Symbolic

execution, unit testing & debugging, system testing and formal verification.

UNITIV: Implementation issues Structured Coding Techniques.

UNITV: Software Maintenance; Maintainability, Managerial aspects, configuration

management, source code metrics, other maintenance tools and techniques.

References:

1. Pressman: Software Engineering (Tata McGraw Hill)

2. Carlo Ghezzi, Mehdi Jazayuni and Dino Mandnioli: Fundamentals of Software

Engineering (Prentice Hall of India)

3. Rechord Fairley: Software Engineering Concept (Tata McGraw Hill)

FOURTH SEMESTER

401 INTERNATIONAL BUSINESS MANAGEMENT

UNIT-I: Concept of international business Stages of internationalization International

economic, political, legal, competitive, social demographic and cultural frame work-

International trade theories.

UNIT-II: International trade regulatory frame work Trade barriers Regional trade

organisations and their impact on international business. Role of world Trade

Organisation (W.T.O)

UNIT-III: International financial frame work. Balance of payment Foreign exchange

market mechanism Import substitution and export financing International

liquidity. Role of IMF in International business.

[

UNIT-IV: Market selection and entry strategies- Country risk analysis: International rating

agencies; sovereign and currency ratings, their influence on FDI and FIIs. FDI

policy, benefits.

UNIT-V: Organizing for international business Strategies and issues in international human

resource management and development Designing global organization structure

Developing global competitiveness.

References:

1. John D. Daniel and Radebangh Lee H: International Business (Addison Wesley)

2. V.K. Bhalla: International Business Environment and Management

(Anmol publications)

3. Anant K. Sundaram & Stewart black: International Business Environment

(Prentice Hall)

4. Subbarao.P: International Business (Himalaya)

5. Ajitabh: Global Competitiveness (Excel)

402 - STRATEGIC MANAGEMENT

UNIT I: Strategic Management The Strategic management Process Components of

Strategic Management Model.

UNIT II: Strategy Formulation Defining the Company Mission Assessing the External

Environment Industry Analysis Internal Analysis of the firm.

UNIT-III: Formulating Long-Term Objectives and Grand Strategies: Strategic Analysis and

Choice BCG, GE, SWOT Analysis Mc Kinseys 7s frame work.

UNIT-IV: Strategy Implementation Operationalising the Strategy through Short Term

Objectives, Functional tactics, Reward System and Employee Empowerment

Institutionalizing the Strategy: Structure- Leadership- Culture

UNIT-V: Strategic Control Processes: Guiding and Evaluating the Strategy.

References:

1. J A Pearce II and R B Robinson Jr: Strategic Management Formulation,

Implementation and Control (Tata McGraw Hill)

2. Arthur Sharplin: Strategic Management (McGraw Hill)

3. Michael E Porter : Competitive Strategy (Harvard University)

4. Michael E. Porter : Competitive Advantage (Harvard University )

5. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel)

403 ENTREPRENEURSHIP DEVELOPMENT

UNIT I: Entrepreneurship: Concept and importance Characteristics, Ethics and social

responsibility of entrepreneurs The Entrepreneurial and Intrapreneurial mind

EDPs in India.

UNIT-II: SME Sector: Its role in Indian economy Problems faced by SME sector

Growth prospects Incentives offered by state and central governments-

Institutions supporting SME Setting up a SME Various steps involved .

UNIT-III: Creativity and innovation in business Creative problem solving methods

International Entrepreneurship opportunities SWOT Analysis.

UNIT-IV: Market and Demand analysis Technical Analysis Social cost benefit analysis

Financial analysis.

UNIT-V: Project Management Financial, Marketing and HR Planning Project Report

Preparation Negotiation with support organisations.

References:

1. Poornima M. Charantimath: Entrepreneurship Development in Small Business

Enterprises (Pearson Education)

2. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill)

3. Prasanna Chandra: Projects Planning Analysis, Reductions implementation

& Review (Tata McGraw Hill)

4. Sahey and Nirjar: Entrepreneurship (Excel)

CASE ANALYSIS

A case report has to be prepared and presented by teams in respective colleges.

FINANCE SPECIALIZATION

411 INTERNATIONAL FINANCIAL MANAGEMENT

UNITI: Foreign exchange market Demand and supply of foreign exchange Spot rate

and forward rate Fixed exchange rate and floating exchange rate Implications of

depreciation/ devaluation and appreciation / revaluation of currency.

UNIT-II: International parity: Purchasing power parity Interest rate parity Covered

interest arbitrage Forward rate parity Fisher effect Interrelationship of parity

conditions.

UNIT-III: Management of foreign exchange exposure and risk: Economic exposure

Transaction exposure Operating exposure Translation exposure Currency

options Currency futures/forwards Currency swaps.

UNIT-IV: Cross border investments: Cash flows of foreign projects Cost of capital

Approaches to project evaluation Adjusted present value method Risks in

foreign Projects Financing foreign projects- Foreign direct investments.

UNIT-V: Eurocurrency market: Growth of Eurocurrency market Euro issues External

commercial borrowings International bond market Indian Euro issues. RBI

guidelines on ECBs, and foreign investments.

References:

1. PG Apte : International Financial Management (Tata McGraw Hill)

2. Marrice D Levi : International Finance (McGraw Hill)

3. Alan C. Shapiro : Multinational Financial Management (Wiley India)

4. Jeff Madura : International Corporate Finance (Thomson)

5. Cheols Eun and Bruce G Resnick : International Financial Management (McGraw

Hill)

6. Ephraim Clark : International Finance (Thomson)

7. Mihir A.Desai : International Finance (Wiley India)

412- PORTFOLIO MANAGEMENT

UNIT-I: Portfolio management process of portfolio management of portfolio Analysis

Portfolio risk and return Measurement Diversification of Risk.

UNIT-II: Portfolio selection. Feasible sen of portfolios Efficient frontier selection of

optimal portfolio and Markowitz model Sharpe single index model.

UNIT-III: Capital market theory : efficient market Hypothesis capital Asset pricing model

arbitrage pricing theory.

UNIT-IV: Performance evaluation of portfolio need for evaluation- methods of performance

evaluation sharpes treyners and Jensens measures of portfolio performance .

UNIT-V: Portfolio revision need for Revision constraints in revision revision strategies

formula plans portfolio management in India.

Reference Books:

1. Donald E. Fischer and Ronald J Jondan security analysis and portfolio management

(Prentice Hall

2. William F. Sharpe : Investments (Prentice Hall)

3. Prasanna Chandra :Investment Management (Mc Graw Hill)

4. Kevin S. Security analysis and portfolio management (Prentice Hall)

5. Frank K.Reilly and keith C brown : Investment analysis and portfolio management

6. Robert A strong Portfolio Management (Jaico)

413-STRATEGIC FINANCIAL MANAGEMENT

UNIT-I: Introduction Strategic Financial Planning Corporate Strategy for Growth

Regulatory Framework Rights Issue Value of Right Initial Public Offer

Private Placement Venture Capital.

UNIT-II: Capital Structure Planning Estimating Financial Requirements Understanding

Debt Debt Securitization Syndicatisation Debt Policy EBIT-EPS Analysis

Indifference Point Levered Beta Un-levered Beta.

UNIT-III: Corporate Acquisitions Types of Acquisitions Mergers Reasons Merits and

Demerits Exchange Ratio Dilution and Accretion of Earnings Evaluation of

Mergers and Takeovers Consolidated Balance Sheet.

UNIT-IV: Corporate Valuation Approaches Estimating Equity Free Cash Flows

Valuation based on EFCF DCF - Economic Value Added Approach.

UNIT-V: Corporate Restructuring and Reengineering Changing Ownership Spin-off

Split-off Leveraged Buyout Financial Restructuring Buy Back of Shares

Problems in Implementing Corporate Restructuring Policies.

Suggested Readings:

1. Prasanna Chandra Financial Management, Tata McGrawhill Book Co. Ltd. 4th Edn.

2. Aswath Damodaran Corporate Finance Wiley India 2nd Edn.

3. Shridan Titman, John DMartin, V. Ravi Anushuman Valuation Analyzing Global Opportunities, Pearson Education 1st Edn.

4. J. Fred Weston, Kwang SC Hung, Susan E. Hoag Mergers Restructuring and Corporate Control, Prentice Hall, India, 2007.

5. Glen Arnold, Mohan Kumar Corporate Financial Management, 3rd Edn. Pearson Education.

6. Jonathan Berk Peter DeMarzo Financial Management Pearson Education, 1st End. 2007.

7. R. Srivastava Financial Management and Policy, Himalaya Publishing House, 4th Edn. 2009.

8. Sudhindra Bhat Financial Management, 2nd Edn. Excel Books, 2008.

MARKETING SPECIALIZATION

421 SERVICES MARKETING

UNIT-I: The growth of services: - Nature of difference of service provider and service

seeker and classification of services Services marketing mix Future of services

marketing.

UNIT-II: Services Marketing Planning process Developing an effective service Strategy

Market segmentation Positioning and differentiation of services.

UNIT-III: Developing Services marketing mix: The service product Pricing the service the

cost of quality and return on quality Place: Service location and channels

Promotion and communication of services People in services.

UNITIV: Customer orientation Customer service quality Customer retention

Relationship marketing Programme Complaint management Service

guarantees: - Measuring customer satisfaction Designing and analysing customer

satisfaction survey feedback.

UNIT-V: Service Marketing Practices- Marketing of Financial and Insurance Services-

Marketing of Hospitality, Travel and Tourism Products- Marketing of Educational

and Professional Services- Marketing of Healthcare Services.

References:

1. Ram Mohan Rao: Services Marketing (Pearson Education)

2. Roland. T. Rust, Anthony. J. Zahorik and Timothy. 1. Keilninghan: Services Marketing

(Addison Wesley)

3. Johan M. Rathmoll: Marketing in the Service Sector (Winthrop)

4. Adrienne Payne: The Essence of Services Marketing (Prentice Hall)

5. K. Douglas Hoffman and John E.G.Bateson: Essentials of Services Marketing

(Harcourt)

422:: RETAIL MARKETING

UNIT-I: An overview of retail management concept and significance Types of Retailers

strategic Planning in retailing.

UNIT-II: Retail site location- Factors influencing the location Financial strategy in

retailing strategy planning in retailing

UNIT-III: Merchandise Management forecasting sales Developing an assortment plan

Merchandise planning system, Buying Merchandise retail pricing

UNIT-IV: Retailing and information technology support systems supply chain management

importance customer service and quality management customer relationship

management .

UNIT-V: Store management Managing the store, store layout, design and visual,

merchandising Retailing in the changes impacting retailing common woes in

retailing research for retailing.

Reference :

1. Chatan Bajaj Rajnish Tuli and srivatsva Retail Management (Oxford)

2. Barry berman & Joel R evans Retail Management A strategy approach (Pearson)

3. Levy Weiz retailing management (TataMcgraw Hill)

4. Suja Nair Retail Management (Himalaya)

423- GLOBAL MARKETING

UNIT-I: Global Marketing Key Concepts Global Marketing objectives Country Specific

Advantages Firm Specific Advantages Rivalry between Global Competitors.

UNIT-II: Global Marketing Environment Analyzing Global Marketing Environment.

UNIT-III: Global Market Selection and Entry Strategies Assessing Global Market

Opportunities Country Attractiveness Understanding Local Customers Global

Segmentation and Positioning.

UNIT-IV: Global Marketing Strategies Global Products and Services Global Brand

Management Global Pricing Financial Issues Transfer Pricing Counter Trade

UNIT-V: Global Promotion Strategies Pros and Cons of Global Advertising Global

Advertising Decisions Global Sales Promotion Global Personal Selling Global

Logistics Global Channel Design.

Suggested Readings:

1. Johnny K. Johansson Global Marketing Foreign Entry, Local Marketing and Global Management Tata McGraw Hill Pvt. Ltd. New Delhi, 2008.

2. Kate Gillespie, Jean Pierre Jeannet, H. David Hennessey International Marketing Cengage Learning New Delhi-2009.

3. Philip R Cateora, John L Graham, Prashat Salwan International Marketing Tata McGraw Hill, New Delhi-2009.

4. P.K.Vasudeva International Marketing Excel Books New Delhi, 2006.

5. Sak Onkvist, John J Shaw International Marketing Analysis and Strategy PHI Learning Pvt. Ltd. New Delhi, 2009.

6. Michael R Czinkota, IIKKa ARonkainen International Cengage Learning India Pvt. Ltd. New Delhi, 2008.

7. Masaaki Kotabhe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy

Neal, Andreas Riege, Kristian Nelsen International Marketing An Asia Pacific Focus Wiley India Pvt. Ltd. New Delhi, 2008.

8. Francies Cherunilam International Marketing, Himalaya Publishing House.

9. Albaum International Marketing & Export Management, Pearson Education.

HUMAN RESOURCE MAMAGEMENT SPECIALIZATION

431 INTERNATIONAL HUMAN RESOURCES MANAGEMENT

UNIT I: International Human Resource Management concept, expanding role Global

issues and challenges Cultural determinants, cross cultural implications

UNIT II: Structural dynamics structural evolution Global and product division

Strategic frame work.

UNIT III: International staffing Nature, Sources, Policies Training Expatriation

Repatriation.

UNIT IV: Training and development Need, cross cultural training, learning Performance

management and HR process Competency appraisal Cultural Issues.

UNIT V: People Management USA Asia: Japan and China Europe: British, French,

Dutch, German, Spanish and Swedish African Indian.

References:

1. Dowling P.J : International Dimension of Human Resource Management

2. Adler N.J: International Dimensions of Organizational Behaviour (Kent Publishing)

3. Rao P.L : Internal Human Resource Management (Excel )

432 PERFORMANCE AND REWARD MANAGEMENT

UNIT-I: Reward, compensation and non compensation systems Concept Compensation

issues Economic theories wage level, differentials.

UNIT-II: Technical determinants Job analysis, job description, job evaluation, job pricing

market survey pay structure architecture

UNIT-III: Individual pay determinants Components of pay Fringe benefits.

UNIT-IV: Performance pay Incentives, individual , group, short and long term-

Compensation of special groups, supervisors, Executives, Directors. Sales force,

Technical professionals, Women executive.

UNIT-V: Statutory provisions-Wage boards pay commission Pay budget

management-International pay system.

References :

1. Narain, Laxmi : Managerial Compensation and Motivation in Public Enterprises.

(Oxford)

2. Stbson : wages and salaries (American Management Association)

3. Michael Amstrong : Reward Management (Kogan)

4. Milkovich & newman : Compression (Tata Mc Graw Hill)

5. Barryt Gerhart & Sara L Rynes : Compensation (Sage)

6. Joe Martocchio : Strategic Compensation : A Human Resource (Pearson)

7. BD Singh : Compensation Reward Management (Excel)

8. Dipak Kumar Bhatta Charya : Compensation Management(Oxford)

433- STRATEGIC HUMAN RESOURCE MANAGEMENT

UNIT-I: The Framework of SHRM -Components of HRM strategy models of strategy

Methods of structuring HR Department in organizations Linkage between

strategic business planning (SBP) and strategic HR development (SHRD)

competency mapping building the core competencies Knowledge based HR

management strategy.

UNIT-II: HR Environment Scanning -Technology and organizational structure

environmental scanning and competitive intelligence influence on HR

information system management of diversity Trends in utilization of HR-

Employee leasing- Global sourcing of labour The impact of organization design

and learning .

UNIT-III: HR Strategy Formulation -Strategic planning Strategic alliance Assessment

of strategic alternatives Managerial issues in strategic formulation Key HR

activities in Mergers and Acquisition (M & A) Ensuring strategic flexibility for

the future.

UNIT-IV: HR Strategy Implementation -Implementation of Human resource and

reallocation decisions Cross training and flexibility in assigning work Using

work teams Strategically oriented performance measurement system

Strategically oriented compensation systems Improving the quality of

performance measures.

UNIT-V- HR Strategy Evaluation -HR evaluation process Approaches to evaluation

Bench marking Evaluating strategic contribution of traditional areas such as

selection, training and compensation Evaluating strategic contribution in

emerging areas such as management of diversity and quality readiness.

Suggested Readings:

1. Jeffray A. Mello, Strategic Human Resource Management, Cengage Learning Indian Pvt.

Ltd., New Delhi, 2008.

2. Richard Regis, Strategic Human Resource Management and Development, Excel Books,

New Delhi, 2008.

3. Charles R. Greer, Strategic Human Resource Management A General Managerial

Approach, Second Edition, Pearson Education Asia, 2007.

4. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second

Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008.

5. R. Srinivasan, Strategic Management The Indian Context, Prentice Hall of India Pvt. Ltd.,

New Delhi, 2002.

6. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt. Ltd.,

2000.

7. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001.

8. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource

Management in a Global Economy, Excel Books, 2007.

9. Dreher Dougherty, Human Resource Strategy A Behavioural perspective for the General

Manager, Tara McGraw Hill, 2007.

SYSTEMS SPECIALIZATION

441 ENTERPRISE RESOURCE PLANNING

UNIT-I : Introduction to ERP: - BPR Vs ERP, Evolution, benefits and limitations of EEP,

Phases of ERP and other enterprise applications.

UNIT-II: ERP Related Techniques: Open source and wireless technologies. Supply chain

Management ERP II and Gap Analysis, ERP in Small and Medium

Enterprises.

UNIT-III: ERP Modules Finance, Plant maintenance, Quality Management, Materials

Management, Marketing and HR. ERP issues in Indian markets and in different

counties.

UNIT-IV: ERP Implementation life cycle Future trends. ERP Products: SAP, Microsoft,

people soft and oracle and their impact on enterprise applications.

UNIT-V: ERP Applications. Success / Failure Factors of ERP Implementation.

Implementation Strategies.

Reference:

1. Alexis Leon: Enterprise Resource Planning (Tata McGraw Hill)

2. Vivod Kumar Garg and NK. Venkaita Krishnan: E.R.P.Concepts & Practices

(Prentice Hall).

3. Sai Kumar ML: Enterprise Resourscs Planning (Institute of Public Enterprises)

4. Rahul V. Altekar: Enterprise Resource Planning (Prentice Hall)

442- E- BUSINESS

UNIT-I: From E - Commerce to E-Business, Structural Transformation, Flexible Business

designs. Trend spotting - Time, Self service, ease of use, outsourcing.

UNITII: E-Business design - strategy of design - phases: building, capability evaluation

E-Business design.

UNITIII: E- Business Architecture - Customers Relationship Management, Selling-chain

Management supply- chain Management- e-Procurement.

UNIT IV: Knowledge tone Applications - Next generation of D.S.S Business Model-

Suitability, Pitfalls and Consumer preferences.

UNIT-V: Development E Business design, strategy formulation.

References:

1. Ravi Ralakota and Maina Robinson: E Business (Pearson)

2. Napier Jud, Rivers and Wagnerm: Creating a EBusiness (Vikas)

443- DATA MINING AND DATA WAREHOUSING

UNIT-I: Introduction to data warehousing; Needs, Goal & Problems phases of

development. Developers, and users perspective, Data Ware house team.

UNIT-II: Logical Design: Types of data in warehouse, data warehouse databases Vs

operational databases, design strategies.

UNIT-III: Data warehouse vs data mart, integrity constraints. Physical design: VLDB, NLS,

Query parallelism, Query optimization, Table space segregation. Star schema

implementation, Dual Schema access approach.

UNIT-IV: Moving data into the data warehouse, SQL Loader, Imported export. Indexing

the data warehouse, Backup, recovery and security.

UNIT-V: Data mining: Introduction - Data loading, Benefits of Data Mining Data Mining

Techniques Data Mining solutions.

References: 1. Michael J. Corey, Michael Abbey : Data Warehousing Oracle (Tata McGraw Hill)

* * * * *