VSB 3008 FALL 2013 TOMAS ABREU ADAM NASH RYAN CURNAL VINCENT LIONE-NAPOLI.
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Transcript of VSB 3008 FALL 2013 TOMAS ABREU ADAM NASH RYAN CURNAL VINCENT LIONE-NAPOLI.
V S B 3 0 0 8 FA L L 2 0 1 3
T O M A S A B R E U
A D A M N A S H
R YA N C U R N A L
V I N C E N T L I O N E - N A P O L I
BUSINESS OVERVIEW
Mission Statement“To introduce a new concept into the world of Japanese dining, providing our customers with an innovative twist on the way sushi is made and ordered, while maintaining reasonable prices and high levels of efficiency.”
BURRUSHI’S MENU
Entrees• Burrito: $8.00• Bowl: $8.00• Hand Rolls: $7.50
Rice• Brown, White, & Fried
Fish• Tuna, Eel, Salmon, Yellow Tail, Shrimp, Soft-shell Crab,
Tofu
Additions• Cucumber, Avocado, Scallions, Lettuce, Tempura
Asparagus, Onions, Jalapenos, Carrots, Lotus Chips
Sauces• Spicy Sauce (Medium & Hot), Eel Sauce, Teriyaki
Sauce, Wasabi Sauce, Sweet & Sour Sauce
Toppings: Sesame Seeds, Tobiko, Masago, Wasabi, Ginger
MARKET ANALYSIS
Target MarketStudents aged 16-25Young professionals aged 25-35
Order WinnersQualityConvenienceMade-to-OrderIndirect CompetitionSushi LandChiptoleHana
PRICING STRATEGY
Three primary entrée types:Burrito ($8.00)Bowl ($8.00)3 Hand Rolls ($7.50)
Extra $0.50 per addition
Extra $1.00 for extra meat
Cost-based pricingAverage markup of 30%
INVENTORY MANAGEMENT
Point of Sale inventory tracking system
Time sensitivity of fresh fish
Weekly Orders vs. Reorder Points
Continuous Review SystemReorder point – inventory levels at 30%Economic order quantity – raise inventory to ~70%
SUPPLY CHAINFish Supplier Samuel & Son Seafood
Local wholesale fish provider located in Philadelphia Operating fleet of 60 climate controlled trucks Ability to ship on 24 hours notice
Large Bulk Supplier Restaurantdepot.com
One-stop warehouse for restaurant ingredients Ability to ship mass quantities of rice, nori, and other main sushi ingredients
Vegetable Suppliers Philadelphia Wholesale Produce Market
Meets all our other ingredient needs at a low-cost an high convenience
DEMAND MANAGEMENT
Queue Management Flexible Staff Maintain Quality Standards
Demand Forecasting Observe Competitors Trailing Average of Demand Previous Year Sales Comparison
FIXED COSTS
Expected sales each month: $100,000
Industry average fixed costs:Rent: $7,090Taxes: $4,140Advertising: $2,330Salaries/Wages: $18,760Total: $32,320
VARIABLE COSTS
Most of our non-meat ingredients will be ordered through Restaurant Depot
Rice:11.02 tons (4.72 months) for $23.32 per month
Seaweed:10,000 sheets (1 month) for $5,740
Sesame seeds:1.98 tons (10 months) for $2.05 per month
VARIABLE COSTS (CONT.)
Teriyaki sauce:8,000 ounces (1 month) for $5,750
Tuna (40% of sales): $20,000 per month
Salmon (20%): $5,625
Crab (20%): $11,125
Shrimp (20%): $3,750
Vegetables: $1,000
Total Variable Costs: $52,015.37
QUALITY STRATEGY - HOUSE OF BURRUSHI
QUALITY STRATEGY – LEAN SYSTEMS
Objectives High Quality & Minimal Waste Customer Satisfaction
Demand & Inventory JIT & Pull Inventory Monitoring
Operational Stability Supply Chain Relations Flexible Workforce
QUALITY CONTROL
Consistent Monitoring
Inventory ControlExtremely Perishable Inventory
Statistical Analysis – X bar and R - ChartsMeasure variability
Customer wait timeInventory levels
QUALITY CONTROL
Customer Service & SatisfactionSurvey Inputs
Burrushi specific surveySocial Media
FacebookTwitter
Flexible WorkforceReasonable Pricing
QUESTIONS?