Defining VrdMOB/Vr.d.MoB/

NounA 360° mobile and web solutions agency that works in Virtual Reality d (for ‘the’) MOBile with the mob’s attitude of ‘getting things done’.

VerbThe act of taking your company or product and making it available on all ‘screens’, from computer monitors to smartphones and tablets.

What we doWe feel that media activity can’t be done in isolation. Each part of your business strategy needs to link to the next. So, we don’t just create an app or a website for you; we create the entire media and social marketing that goes with it. The approach, in a nutshell, is to identify the problem (or scope), create a solution, then make it available to the target market.

With this thought, we started VrdMOB to create a single agency that could cover all facets of media. From writing simple text to making smartphone apps that update themselves, we create custom solutions for YOU.

We offer three interlinked solutions:• Apps• Social Media• Web

Why an app?• When we say ‘app’, we mean a mobile application

developed for a handheld device – a smartphone or a tablet. They are usually available through application distribution platforms such as the Apple App Store and Google Play.

• A user is more connected to a handheld device than a laptop or desktop. An app on your smart device makes full use of its features hence making it a more engaging experience.

• There are a variety of ways in which an app utilizes the features of your device. For example, if you want the app to help you locate a restaurant near you, the app can make use of the GPS feature of your smart device and mark its location nearest to you.

Apps• Staffed with Android AND Apple fanatics, VrdMOB

develops applications for all smartphone platforms.

• Since we started in January 2013, we have created apps for:– Magazines (FirstCity and Parenting): All Apple + Android Devices– Games (Fantasy Cricket): All Apple + Android Devices– Sports (Shillong Lajong Football Club): All Apple + Android

Devices

• Our apps have been downloaded:– 5000+ times for the iPhone and iPad.– 3000+ times for Android smartphones and tablets.

• We also create Facebook and other social apps, more on that in the next slide.

• Building an app isn’t enough. To get downloads, you also need to engage and interact with your target group.

• At VrdMOB we also support our clients with full social media marketing services.

• We also create Facebook apps that not only interact with users and their friends, they also connect to our smartphone apps and websites.

• We’re also in the process of creating our own social media aps to reach out to more social media-mobile technology enthusiasts.

• These services include:– Facebook, twitter and other social pages management.– Creating original image, text and video content for pages. – Running paid advertising campaigns on social networks.– Facebook tab and app creation. – And more (just ask).

Social Media

Websites • Todays websites don’t just have to look good, they

have to work on a variety of devices too.

• At VrdMOB we create websites and web-apps that not only showcase your brand, they meld your aesthetic, with functions suited for your target audience.

• Since January 2013, we created websites that support and drive more traffic to our apps:– CricketFantasy.in– FirstCityDelh.in– ParentingIndia.in

• On average, each of our sites gets over a thousand hits a week.

Examples

FirstCity Delhi & Parenting The magazines FirstCity Delhi and Parenting have been in print for over 20 years in India. They had never gone digital.

We realized that creating paid-for magazines apps would help FirstCity and Parenting reach out to a larger global audience and increase sales.

To boost sales, we wanted to give prospective readers a few glimpses of magazines before they purchased an issue. For this, we created websites for each magazine, where we would showcase parts of the biggest stories of the month. If reader wanted to read the full story, they would be redirected to the app.

To market the app, updates to the websites were posted on Facebook, which in turn were supported by paid advertising.

FirstCity Delhi on Facebook: 12,000+ fansParenting on Facebook: 11,000+ fans

Cricket Fantasy Our client, a sports management company, wanted to build a fantasy cricket game for cricket fanatics like them.

Based on this brief, we created a fantasy cricket game. Our game could be played on every device: Computers, smartphones and tablets. Each device got a design that was optimized for its size and touch features.

To attract a lot of participation in the game, we decided to launch it in time for the IPL. We created a Facebook page and a twitter handle, to increase the game’s reach during Cricket’s busiest time of the year.

The game was promoted through organic reach and paid ads on Facebook and through organic reach on Twitter. During the IPL it had over 200 new registrations a day.

Cricket Fantasy in Social Media:• Facebook: 34,000+ fans• Twitter: 722 followers with follow backs from

the official (and verified) Sun Risers Hyderabad and Kings XI Punjab accounts.

Shillong Lajong FCFrom humble origins, Shillong Lajong has grown to become one of the most prominent football clubs in India. Counted among the likes of Mohun Bagan, East Bengal it’s gathered a large fan following with time.

The club wanted to create a space where their fans could see and discuss all the latest updates from the club, match fixtures and match news. For SLFC, we created a smartphone app that automatically updates from the Shilong Lajong website with latest news and discussion; all the latest news delivered right to the hands of the fans.

The social platforms for the club: the SLFC Facebook page, and Twitter feed, are also linked to the app to bring news and match updates to the fans in real time.

You can reach us by writing to us at Contact@VrdMob.com

Or just drop into our office, at 003 GF, Uppal Plaza,M 6, Jasola District Centre, New Delhi, India 110025

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