VrD Motorsport Brochure 2016

BORN TO PERFORM

• Our primary principles are to inspire people to believe in chasing their dreams.

• We have a key focus on utilizing our own

knowledge and exposure to help others. • As we progress to win National and World

Championships, we want our present and future partners to be with us.

• Providing the chance to help turn dreams into

reality, simply by opening the doors to young drivers.

• VrD Motorsport aims to be involved in some of the largest motorsport events across the globe, with the likes of the BTCC, GT Racing and the iconic Dakar Rally amongst them.

Meet The Team

David Vardy

Team Principle

Dan Wierny

Chief Engineer

Mark Murphy

Liaison Manager

Mark Walters

Chief Service Crew

George Clarke Sponsorship Director

Bob Beales

Team Colorado

Nigel Rushby

Rushers Racing

Jordan Rushby

Rushers Racing

Tabitha Lohr

Media/Marketing

We are now at that point in this day and age, where offering to paint the sponsor’s name on the race car and calling it “sponsorship” are long gone.

Be a part of VrD Motorsport: We at VrD Motorsport offer a package that is unique to each client, where we ensure we fully understand the client ROI and provide the answers and the solutions to make this happen. VrD Motorsport will be at the top of the motorsport industry, and now is your chance to be a part of this amazing team.

What our current Partners are saying:

“Proud to be associated with a team so passionate and hard working. You would really have to look hard to find another so committed and loyal to their sponsor.” “As a proud sponsor, we quickly realized that we hadn’t only invested in an exceptional racing talent, but also a fantastic mind for business development & marketing.”

A Partnership with VrD Motorsport can: • Enhance Image and Shape Consumer

Attitudes. • Heighten Visibility and Create A Positive

Publicity Build. • Drive Sales. • Differentiate from Competitors.

Summary A Partnership with VrDMotorsport is a powerful, cost-effective marketing tool. The enormous international appeal of motor racing, combined with careful planning, can elevate your company to new heights of success.

Why Partner with VrD Motorsport? • Companies are often looking to improve how they are perceived by a particular audience.

One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional racing is the largest spectator sport in the world, reaching a consumer market that crosses all generations and all ages.

• A Partnership geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsport sponsorship to stimulate consumer interest, which in turn, helps to generates sales.

• Motorsport partnerships provide a wide exposure through broadcast, print and electronic media. This exposure creates positive publicity, thereby heightening visibility of your company's products and services both to the spectators at events and through our competitors across the paddock whom are Global Business Owners.

• Partnerships that offer hospitality, allows companies the chance to entertain key customers

and solidify business relationships.

Our Current Partners already benefiting from working with

VrDMotorsport

2015

At a Glance Rally • 2015 World Rally

Championship Class K1 Rally GB Winners

• Goodwood Festival of Speed Forest Stage

• RallyDay

Race • 2015 Classic VW

Challenge P2 Class C • 6 Race Class Victories • 4 Podiums

Ride • Thundersports

Championship P5 O/A • 3 Class Victories • 1 Outright Win • 4 Podiums

VrD in the Media

One thing that you can guarantee, when partnering with VrDMotorsport, is exposure for your Brand in the fields of your business requirements.

We look at your business and customers and target specific national publications and events to ensure your business is presented across all opportunities to enhance growth.

At Wales Rally GB in 2015 we were set a target to feature our partners for this event in 10 National Magazines focused on retro cars.

Not only did we achieve this but we also featured on Motors TV, Sky Sports and BT Sports. We also featured in every Motorsport News Paper across the Months of October and November.

Wales Rally GB 2015 Class Winners

THE RALLY IN NUMBERS

80,000 spectators watching the race in north and mid Wales over the last three days, with many visitors from Ireland and Europe

20,000 people visiting the rally's service park on Deeside

More than 400 members of the media from 30 countries all over the world covering the event

Rally broadcast to 60 million TV viewers in 150 countries

160 competitors from 28 countries, from as far afield as Japan, Australia, New Zealand and Argentina

GLOBAL MEDIA ATTENDANCE: • 411 accredited journalists and photographers • 53 TV and 7 radio stations • Attendance from 155 newspapers and magazines throughout the UK • International coverage from 24 countries worldwide in 98 newspapers and magazines

TELEVISION COVERAGE: On UK TV over 2.4million viewers to date (end August 2012) on Sky Sports HD2, Sky Sports HD4, ITV1 HD, ITV4 HD and ITV Player. Global TV will reach audiences of up to 1.2billion households from 32 broadcasters across Europe, Middle East, Africa, America, Australia and Far East Featured on board British Airways, Saudi Airlines and Emirates Airlines in-flight entertainment for 2014

PRINTED MEDIA: Based on printed material only to date (August 2014), the 2014 Festival of Speed achieved a UK print circulation of 131.2 million with equivalent media value of £3.9m.

CUSTOMERS: 200,000 people attended over the 4 days, including Thursday’s Moving Motor Show

ATTENDEE DEMOGRAPHICS: 77% are Male and 23% Female. 58% are aged between 35 to 54 and 21% aged 55 to 64 18% of attendees annual household income is £50,000 - £74,999 9% of attendees annual household income is £75,000-£99,999 13% of attendees annual household income is above £100,000 (Source: Research conducted by SMG You Gov Sports Marketing post event. Data supplied refers to general admission ticket buys. June 2014)

GOODWOOD WEBSITE STATISTICS: 1,424,000 Absolute Unique Visitors visited the Festival of Speed section on www.grrc.goodwood.com Over the last 12 months 250,000 Absolute Unique Visitors visited www.grrc.goodwood.com Festival of Speed section Over the Festival of Speed event period (26-29 July) Festival of Speed site had over 610,000 Page Views FOS Live online streaming was viewed in 165 countries With top audience from UK, Australia, Sweden, Japan and France. 46 third-party media sites were also offering the live streaming, including Haymaket motoring titles, The Telegraph, Jalopnik and Autoweek NL. Over 70% of Festival of Speed tickets are bought on www.goodwood.com

Goodwood FoS, an Opportunity for our strategic partners not to be missed!

Flat Out and Fearless

Total Investment - £10,000

Benefits • Price will include the full entry fees for both cars to compete in the BTRDA

Rallyfirst and Motorsport News Championship • Both cars being built to front running class capability. Company benefits • Entrance to race weekends for you and your guests. A fantastic day of

motorsport under the BTRDA Rally Championship Banner including World Rally Championships Wales Rally GB

• Live TV Coverage on every round and event from Motors TV, ITV4, Sky Sports and BT Sport

• Social media and online presence through our community of over 1 million reach via Facebook and Twitter each year.

• Drivers and vehicle to be available to support your own PR events (subject to availability and approval) • Passenger hot seat rides. • VIP passes for marquee events, such as Goodwood Festival Of Speed

(subject to availability and approval) • Track experience days out – arrangement of on-track experience for you

and your guests, who will find out the thrill of a race car first hand around national race circuits in the cars that have been sponsored.

Branding Opportunities • Company Logo to appear on the sides of the Championship cars • Team clothing to feature the sponsors logo • 12 months brand exposure through all national championship events and all

social media • Logos to be on all national championship race suits

National Rally Championship Associate Sponsor


Benefits • Price will include the full entry fees for both cars to compete in the Classic

VW Challenge series with the strongest of chances of winning both Class A and Class B

• We finished 2nd in the Championship in 2015 with our VrD Built mk3 Golf VR6

Company benefits • Entrance to race weekends for you and your guests. A fantastic day of

motorsport under the Classic Touring Car and Classic Thunder saloon championship weekend.

• Live TV Coverage on every round and event from Motors TV • Social media and online presence through our community of over 1 million

reach via Facebook and Twitter each year. • Drivers and vehicle to be available to support your own PR events (subject to availability and approval) • Passenger hot seat rides. • VIP passes for marquee events, such as Goodwood Festival Of Speed

(subject to availability and approval) • Track experience days out – arrangement of on-track experience for you

and your guests, who will find out the thrill of a race car first hand around national race circuits in the cars that have been sponsored.

Branding Opportunities • Company Logo to appear on the sides of the National Championship cars • Team clothing to feature the sponsors logo • 12 months brand exposure through all national championship events and all

social media • Logos to be on all national championship race suits

National Championship Associate Sponsor

New Partnership for 2015/16

Rider Yamaha R6

Jordan Rushby

New for 2015, a partnership has be forged between Rushers Racing and VrDMotorsport. Rushers Racing is a family run Motorcycle racing team with strong growth ambitions to see the incredibly talented young rider, Jordan Rushby, soar to the top of the Motorbike Racing industry. Jordan has already enjoyed success at local level championships coming through the ranks and 2015 saw him take outright wins in the Thundersport Championship on a lower class bike. The talent of this young rider is endless and there is only one way in his progression. UP !! To continue his journey we need the support of strategic partners to join the VrDMotorsport Sponsorship Programme.

Benefits to your business • Gain exposure with your brand on

Jordan’s Bike as he challenges at the front end of the UK Championships.

• Gain additional exposure in top level motorbike racing with the option to take Jordan into feature races at BSB level.

• See strong Return of Investment potential with the VrDMotorsport Marketing team promoting your business via online channels reaching over 1 million people per year.

• Your company will also be promoted by the wider team in race and rally events making this a completely unique opportunity to gain multiple levels of exposure that cannot be achieved elsewhere.


Summary • Tailored Packages available to suit your budget. Invest as a title sponsor with the

figure stated below and receive 12 months unrivalled marketing from VrDMotorsport and the extended team.

• Choose a smaller package to suit your budget and still receive the advantages below at agreed times of the year to suit your demographic and areas.

Company benefits • Passenger hot seat rides in the VrDMotorsport fleet of Race and Rally cars. • VIP passes for marquee events, such as Goodwood Festival Of Speed (subject to

availability and approval) and Wales Rally GB • Track experience days out – arrangement of on-track experience for you and your

guests, who will find out the thrill of a race car first hand around national race circuits in the cars that have been sponsored.

• Hospitality provision – We will be able to cater for you and your guests with refreshments and food, where access includes team visiting at any time. This also includes the chance to meet the drivers and see the cars up close and personal.

Branding Opportunities • Race program advertising • Company Logo to appear on the National Championship cars and Bike • Team clothing to feature the sponsors logo • 12 months brand exposure through all national championship events and all social

media reaching over 1 Million Followers • Logos to be on all national championship race suits • TV Coverage on BT Sport, Sky Sports and Motors TV • Complete engagement with multi national magazines

National Motorbike Championship Sponsor

Contact Us

Sponsorship Director George Clarke

[email protected] +971 561356654

Email: Mob:

Team Principal David Vardy

[email protected] +44 7929950555

Email: Mob:

mailto:[email protected]

mailto:[email protected]

VrD Motorsport Brochure 2016

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