A computer simulation of a real or imaginary system that enables a user to perform operations on the simulated system and shows the effects in real time.

Sample : Second Life, Twinity , There, Blue Mars and Lively by Google

• It’s aggregator engine of virtual reality. • Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own

Second Life is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.

http://secondlife.com

Shopping & FashionTelecommunicationEntertainmentBankingJob seekingEtc…

http://slfashionaddict.blogspot.com/

Create the New You Personalize Your World

Make a Virtual LivingPlaces to Shop

• Branding & PR ie. IMC• Consumer MKT/pdt Test ie. prototype• CSM research / stats • CSM insight / behavior • CE / Experience • Channel Strategy ie. Web 2.0 & Social Network

Buying for Personality

Product/Brand Effects Buying

RL = Real Life

Media ChannelTrue Experience > Create Brand Experience

> Create CE > Increase Market PotentialCloser association between the media and the

messageReal BusinessE-learningEtc.

Expensive Marketing ToolLong lead timesPsychological DiseaseSocial ConcernsFinancial Issues

นางสาวกนกวรรณ ลอร�ตนเร�องก�ต 518 27837 26นาย ชาล� พงษ์�สง�างาน

5182830526

นายทว�พงษ์� น�นทเอกพงศ์� 518 28466 26นาย ธี�รว�ฒน� ประสมโรธีนะก ล 518 28661 26นางสาวนวลพรรณ อภิ�น�นทน�

5182874126

นางสาวร�ถกร ร จนเวชช� 5182946726

นางสาวศ์�ร�นทร� วรรณลภิากร 518 29794 26นางสาวร�ตนาวล� ก�นทา

5182945026