VR is celebrating over 32 years of successful business sales ......“Tree Trimming & Removal...
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Valued Representation VR is celebrating over 32 years of successful business sales through valued representation Valued Representation defines VR.
Transcript of VR is celebrating over 32 years of successful business sales ......“Tree Trimming & Removal...
Valued Representation
VR is celebrating over 32 years of
successful business sales
through valued representation
Valued Representation defines VR.
VR is:
VALUED
REPRESENTATION Welcome to the
VR MBI Series
Volume #1 Course # 12
GENERAL BUSINESS SALES
“MAKING MORE MONEY”
GENERAL BUSINESS SALES
OUR GOAL
FOR THIS PRESENTATION IS
TO
LEARN HOW TO MAKE MORE MONEY
IMMEDIATE GOAL
IDENTIFY WAYS TO MAKE MORE
MONEY
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GENERAL BUSINESS SALES
WHAT WE WILL LEARN…
Contact Management & Statistics
Business Development Plan & Forms
Office and Listing Management
Creating customized web mini-sites
Adding new pages and original content
Inserting pictures and links
Using tables and columns
Formatting and lay-out tips
Optimizing your website with keywords
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Contact Submission Page
• From the Webmanager you can view all of your
office and listing inquiries
• Click on Contact Us and then Submission
How to Use VR BDP and Forms
Instructions on How to Use VR Forms
Click on the form you wish to use.
When the file download message pops up, click on the save button to save the form to your computer.
Fill out the form. Many of the forms are in table format -- DO NOT USE THE RETURN BUTTON when navigating from column to column – USE THE TAB BUTTON.
IMPORTANT – Resave your document after completing the form. If you do not do this, anything you type will be lost.
If you wish to save the form with another name, use “Save As” and rename the form.
Your Custom Office Website
Create your
custom
office
website
– Custom
pages
– Edit your
own
pages
– Optimize
for your
market
Create Custom Office Pages
Choose
from over
thirty
templates
Add and
edit pages
as often as
you like
Add Custom Pages
Create custom
pages to highlight
your office.
Add pages to
highlight your
offices specialty,
accomplishments,
geographic area.
Recruiting pages
for increased
recruitment.
Success Stories
Success
Stories
– Differentiate
your office
– Build buyer
and seller
confidence
– Demonstrate
your offices
successes
Recruiting Pages
Add Join Our Team Pages
Your office
website can
be a powerful
recruiting tool
Create your
own Join Our
Team page
to grow your
office!
Business Valuation Page
Add a
Business
Valuation
page to
promote
valuation
services
GENERAL BUSINESS SALES
Your Office Website Features
Listings shown on the first page to drive traffic to your
site!
You can add and edit your own pages!
You can increase traffic by optimizing your site with
keywords.
Advance business-for-sale searching on your home page.
“Buyer Alert” subscription on your home page
No webmaster required to maintain your site.
Why Create Custom Business Pages
Creating custom business-for-sale websites…
Drives more traffic to your office site.
Drives more traffic to your seller’s mini-site
and thus gets more buyer leads.
Creates a database of buyers to market to
GREAT tool for getting new engagements…
No one else offers this!
GENERAL BUSINESS SALES
GENERAL BUSINESS SALES
Why Create Custom Business Pages
By creating custom business-for-sale pages, you
are adding more web pages to your site for the
search engine spiders to find and index. This will
drive more traffic to your site.
For example, an office with 50 listings:
Creating no custom pages will give you 50 web
pages of businesses for sale alone.
Adding five (5) custom pages per listing has 50
X 5 = 250 business for sale WebPages!
GENERAL BUSINESS SALES
Business For Sale Site Features
Every business represented by your office will have its own website.
You can create custom pages, add pictures, graphics, etc.
Each business is assigned a unique URL (domain name), searchable on Google and Yahoo
The URL will be created using the tagline and keywords that you input on BizEx into the “Listing Caption” field.
Business for Sale Website
First page automatically imported from BizEx
You add custom pages which become links shown on in the left navigation pane – see below and next page
Custom Business Webpages
Example of a custom web page
GENERAL BUSINESS SALES
Getting Started
Call VR Corporate Headquarters to obtain your
WebManager username and password.
Note that there are two user access levels…
Office Admin: Has the ability to create and
edit your office website pages as well as
business-for-sale web pages.
Office User: Has the ability to create and
edit business-for-sale web pages. Cannot
create or edit office website pages. This is
typical for Associates.
Accessing the VR WebManager
Login From the VR Website Homepage, click on “Member
Services.”
From the “Member Services” page, click on WebManager and enter your username and password.
Once you are logged into the WebManager, you can create and edit your office web pages such as for new businesses for sale.
Your Office WebManager Page
To start creating your custom business-for-sale
web pages:
1. Click on “Listing Management” and all of
your listings will be shown (next page).
Your Listing Page
Start Creating WebPages
Click on the listing you want to build a
custom website for.
1. Click on “Add New.”
2. Select the page type that you want to add
from the pull-down menu to start building
your pages.
• As you finish and save each page, they will be
added to the listing page.
Adding New Pages to Your Site
Executive Summary Example
MS Word style
icons, hover over
each icon to learn
its function
Clean up
formatting icon
An Example - Published
Let’s look at a finished custom business-for-sale
website – next page…
The first page is automatically created from
BizEx. This is the business summary.
Note that there are links to additional pages
in the left side navigation pane.
Executive Summary
Financial Summary
Company Marketing
Finished Example - Published
Additional Details Example
Additional Details Page Published
GENERAL BUSINESS SALES
Adding & Editing Pages
You have the ability to add unlimited pages to
your website.
You can edit pages without any time or
frequency restrictions.
Note that your pages will not appear on the
public site until they have been approved by
the Office Administrator.
Inserting Pictures & Graphics
Use the “Picture Gallery” to upload pictures to your office folder and insert images.
Make sure you upload your pictures into your office folder with your office #
Insert picture icon
Tables & Columns
Tables are a
great tool
used for
organizing
your pages
and making
lists
Table icon
Insert Media, Video, Images…
Right click on the page, click on insert, to insert media
GENERAL BUSINESS SALES
Standard Font Styles…
The standard font for all VR office Websites is
Verdana 10pt, Size 2 on your Toolbar.
Verdana 10pt is used for all body text and content.
You can use bold and italics when appropriate.
You can use larger font sizes as well for main titles
and headlines.
GENERAL BUSINESS SALES
Formatting Tips
The WebManager is a WYSIWYG (pronounced wizy wig) editor – which means What You See Is What You Get. It is designed to create web pages that will look exactly how you would build them from the editor.
If you type your text directly into the editor screen, it will format correctly for the web.
If you cut and paste your text from a Word document, follow the steps on the next page.
GENERAL BUSINESS SALES
Cutting & Pasting from Word
You can cut and paste text from Word; however,
the Word formatting tags and information is
retained and your page will not display correctly.
To clean up the format, do the following:
Click on the “Yellow Paint Brush” on the Toolbar and
then click on
“Remove Word Specific Mark Up.”
If you still have formatting problems, use the “Remove
All HTML Tags” option as well.
GENERAL BUSINESS SALES
Formatting Tips - continued
Bullets & Numbers
Bullets and numbers are available on the Toolbar.
Tables & Columns
Use the “Table” icon to create a table and make
columns.
You can change column borders by right clicking the
table and selecting “Properties.”
Hyperlinks
– Use the “Create Link” icon to create a link to another
page or an email address.
Formatting Tips - continued
Inserting Pictures & Graphics Use the “Image Gallery” icon to upload new images to
your folder.
Note: Upload your images to your office folder that has your office number on it.
Use the “Insert Image” icon to insert images from your “Gallery” folder. You can also insert images from the Gallery.
You can resize images and change the placement by right clicking on the image and then clicking on properties or when you insert the image.
GENERAL BUSINESS SALES
Optimizing Your Site
Congratulations! Your customized office site is
finished and online.
Drive more traffic to your site by:
Using keywords in your text
Update your pages periodically
Creating more custom business-for-sale web pages –
adding custom pages.
GENERAL BUSINESS SALES
Using Keywords
The following page is a list of the top keywords
for Google searches. To optimize your site, do
the following:
1. Use keywords once every 100 to 200 words of
text.
2. Using keywords too frequently will actually
cause your site to be penalized and lower your
ranking.
3. Add keywords for the business type, industry
and geographic area.
Top Keywords List
1. Business
2. Brokers
3. Businesses
4. Business Opportunity
5. Business Opportunities
6. Business Sale
7. Businesses for Sale
8. Buy Business
9. Franchise for Sale
10. Business Broker
11. Business Sales
12. Selling Business
13. Buy Small Business
14. Restaurant for Sale
15. Restaurants for Sale
16. Buying a Business
17. Buying a Business
18. Sell a Business
19. Buying a Business
20. Business Valuation
Keywords Drive Up Website Rankings
On Every Page, use keywords that have proven to generate more traffic on Google such as the samples listed below
buy a business Los Angeles
business for sale South Carolina
business brokers Wichita
how to sell your business
buy a business in San Diego, CA
VR business brokers Denver
sell business TX
businesses for sale San Francisco
Danbury business broker
How to buy a business
What is my business worth?
Tyler, Texas business for sale
Use Google Keyword Search for Ideas
www.google.com
Click the link
on bottom of
page called
Business
Solutions
Click on the
Get Started or
Learn More
buttons
Click on the
“Get Keyword
Ideas” link
Tips for Optimizing to Get
Results
KNOW WHAT BUYERS ARE LOOKING FOR WHEN THEY DO A SEARCH!
Make the summary speak to the customer!
Why this business is a great investment!
How long have they have been successful!
The market that they cater!
Explain the how business implements itself with their marketing
How they market to their customers, target demographic
Explain their commitment!
Show their strengths with bullets!
Incorporate images!
Examples of Optimized Pages
Mexican Restaurant for Sale Phoenix
Check Cashing Stores for Sale
Upscale Thai Restaurant for Sale Denver, CO
Machine Shops for Sale in CT
Check Cashing Store for Sale
Available Bicycle Stores for Sale Seattle WA
Car Wash for Sale Miami
Buy a Video Game Retail Store Charlotte, NC
Auto Repair Shop for Sale in Cleveland
Gas Station for Sale in Houston
Cafeteria for Sale in Houston
Buy a Wine Bar Napa Valley
Plumbing Business for Sale Trenton, NJ
Home Repair Business for Sale in Cleveland
Residential Landscaping Business for Sale in Sharon, MA
Chinese Buffet for Sale St. Louis
Men’s Clothing Boutique for Sale Los Angeles
Being more specific helps optimization
Specific and dynamic keywords are used both in the title and the content.
“Tree Trimming & Removal Service”
Give accurate location of business.
“DFW Metroplex”
Create an Effective home page that uses the right keywords correctly to bring traffic.
People use keywords such as “tree trimming removal Dallas, TX” to find available listings.
Description explains what business offers, capabilities, demographic.
Create home page easily on BizEx to appear on your business-for-sale website so Buyers can find you!
Optimizing will make you more money!
Creating custom business-for-sale websites…
Drives more traffic to your site.
Drives more traffic to your seller’s site and gets more
buyer leads
GREAT tool for getting new engagements. No one
else offers this!
80% of leads come from the internet – this matters!
NO COST AT ALL TO DO YOURSELF
ADDING SITE PAGES WILL MULTIPLY YOUR LEADS!
GENERAL BUSINESS SALES
WHAT HAVE WE LEARNED…
Contact Management & Statistics
Business Development Plan & Forms
Office and Listing Management
Creating customized web mini-sites
Adding new pages and original content
Inserting pictures and links
Using tables and columns
Formatting and lay-out tips
Optimizing your website with keywords
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BEYOND THE FUNDAMENTALS
THINK POSITIVE
THINK BIG
THINK VALUED REPRESENTATION
VR HAS SOLD MORE BUSINESSES
IN THE WORLD THAN ANYONE
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