AIESEC CÔTE D'IVOIRE MC 16.17 VP APPLICATION PACKAGE-ROUND#4
VP Comm Platform Package
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Transcript of VP Comm Platform Package
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JeremySantucci
VicePresidentCommunicationsfor
VOTEJER.CA
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BridgingtheCommunicationsGap
CampusmediaoutletsoftencomplainaboutthelackofconsistentcommunicationfromtheUSC.Thesemediaoutletshaveadesiretoprovidestudentswithcoverage
ofeventsfromeverypartofcampusbutdonotalways
havetheresourcestofindoutwhatishappening.In
ordertoclosethatgapIwillsendoutweeklyupdatesto
Council,theGazette,BPC,CHRW,WesternNewsand
constituencycouncilpublicationstoprovideuptodate
informationabouttheprioritiesoftheUSC,thecurrentissuesoncampusandtheimportantdatestoremember.
Canyouhearmenow?
Studentsexpecttheirstudentgovernmenttobethe
mostreliablesourceofinformationaboutthemajor
issuesoncampus.WhethertheUWOStaffAssociation
goesonstrikeortheUniversitydecidestorampupinternationalenrolment,itistheUSCsresponsibilityto
informstudentsofthesesituationsandtoestablish
clear,principledpositionsinordertoensurethat
studentprioritiesarerespected.
TheMustangMonthly
Studentsdeserveconsistentemailcommunication fromtheUSC.TokeepstudentsintheloopIwillimplementamonthlyUSCnewslettertobesenttoallstudents.
ThiswillnormalizetheUSCscommunicationspatterns
andgivestudentsadependablesourceforrelevantinformation.
CelebratingWesternStudentAchievements
Westernstudentsaccomplishgreatthings.Whydont
weshowcasethemmoreoften?Celebratingthe
successesofstudentsgivestheUSCanopportunityto
developasenseofschoolpridebasedonthediverse
achievementsoftheWesterncommunity.IwillworkwiththeWesternadministration,studentsandother
importantstakeholderstohighlightnotablestudent
projectsandstories.
OurOldAlmaMater
Letsconnectwithourroots.TheUSCisanintegralpart
oftheWesterntradition.Withoutus,whowouldknowtheWesternschoolsong?TeachingtheWesternSchool
Songtostudentsgivespeopleonemorewaytoconnect
withusasanorganization.Weshouldcommittothe
songandpromoteitbydevelopingaringtone,an
instructionalvideoapresenceforthesongin
OrientationWeekandbyencouragingstudentsto
producetheirownrenditionsandremixes.
TELLINGOURSTORIESThestoriesofWesternarethestoriesoftheUSC.Westernstudentsdeservetohearabouttheworkbeingdone
bystudentsatlargeandbytheCouncil.Weneedtodoabetterjobcommunicatingwhatwedoandwhat
studentsdotomakeourcampuscomealive.WesternstudentsexpecttheUSCtoliveuptoitsmandateasa
resourceforstudentsandasanorganizationthatenrichestheWesternstudentexperience.Iwillworktomake
surethateverystudentoncampusismadeawareoftheworkbeingdoneattheUSCandtheworkbeingdoneintheWesterncommunitybyourstudents.
THEBIGPICTUREWhatdoestheUSCmeantoyou?Theanswertothisquestionwillbe
differentdependingonwhomyouaskanditisuptoustofigureouthowto
makepeoplefeellikeweunderstandwhattheUSCmeanstothem.Weasan
organizationdoagreatjobofcommunicatingwhatwearedoingandwhatwestandfortopeopleinvolvedwithCouncilandinoursocialmediasphere.
However,wedonothavesufficientmechanismsinplacetoreachbeyond
thesegroupsonaregularbasis.Asaresult,studentsdontknowourstory;
theydontknowwhatwereaboutandthevaluewecanprovidethemasan
organization.Iwillworktoexpandourcommunicationsnetworksothat
morestudentsknowwhatishappeningandmorestudentsfeelrepresented
bytheUSC.Iwillmakesurethatstudentsknowthatwearelisteningandthat
wecare.
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LoremIpsumIMPROVINGOURVISIBILITYStudentsexpecttheUSCtoadvocateontheirbehalf.WhenthingshappenattheuniversityorintheLondon
communitythatdirectlyaffectthelivesofstudentsweshouldbetalkingaboutit.Iwillincreasethevisibilityof
theUSCsothatstudentsknowtoturntousintimesofcrisisandwhentheyareinsearchofastrongstudent
voice.ExpandingourCommunityCulturetotheOperationsManystudentsareunawareoftheservicesand
operationstheUSCprovidesforthem.Thisyearas
CommunicationsCommitteeChairIinitiatedtheUSC
CorporateLogoandBrandingPolicy,whichfocuseson
creatingaphysicalpresencefortheUSCinouroperationsandservices.Wecanbuildonthisyears
momentumbymakingsurethatallofouremployees
understandtheimportanceoftheUSCdistinctionheld
bytheiroperationorservice.Iwillincorporatetraining,
onthestudentsideoftheUSC,intostafftrainingand
willworktoinstillacommunityculturethatencourages
employeestoemphasizeeachoperationorservicesUSCstatuswheninteractingwithcustomers.
SupportingourConstituencyCouncils
ConstituencyCouncilsaremorecloselyconnectedto
thestudentstheyrepresentthantheUSCis.Inorderfor
theUSCtobettersupportstudents,itisimportantto
providethenecessarysupporttotheorganizationsthatareclosesttothem.AtthebeginningofmytermIwill meetwitheachofmyConstituencyCouncil
counterpartstogivethemaccesstotheservicesand
resourcesoftheCommunicationsPortfolio.Services
providedwillinclude,butwillnotbelimitedto,mediatraining,socialmediaconsultation,
advertising/marketingadviceandmajoreventpromotionalsupport.
BurstingtheUSCBubble:GuerillaSurveying
Traditionally,theUSChashaddifficultyreaching
studentsatlargeandcollectingstudentfeedbackonaregularbasis.Whenwedomakeanefforttogetstudent
feedback,wetypicallyonlyreachstudentsinvolved
withinourUSCBubble.Itsourjobtoserveand
advocateonbehalfofallstudents.Toreachstudents
outsideoftheUSCBubbleIwillutilizeTeamUSC,ona
monthlybasis,togatherface-to-facefeedback.Members
ofTeamUSCwilltravelthroughdifferentfaculty
buildingsandrandomlysurveystudentsatlarge.Eachmonthwillbefocusedonadifferenttopicrelatedtothe
studentexperience.Thisconsistentcollectionofdirect
feedbackwillprovidetheUSCwiththeinformationit
needstobetterservetheneedsofstudents.
BeyondtheWallsoftheUCC
TheUSChasputtoomuchofanemphasisontheUCChasthecentralhubofcampus.Manystudentsrarelygo
intotheUCCandspendthemajorityoftheirtimeintheir
respectivefacultybuildings.TheUSChasaweak
presenceinfacultybuildings.Iwillworkwiththe
CommunicationDepartmentofeachfacultyandaffiliatecollegetoheightentheUSCslocalpresence.
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Re-BrandRe-LaunchRe-DiscoverCHRW;Western
Radio
Inthebroadcastingindustry,itisessentialtobecurrent
toberelevant.
ImplementingCHRWPublicConsultation
ProjectResultsThisyear,aschairoftheUSCCommunications
Committee,IinitiatedthelaunchofaCHRW
study.Thestudygaugedstudentsopinionson
programming.Iwillusetheresultsofthestudy
tosetalong-termstrategicvisionforthestation.WhenIdothis,Ipledgetomaintain
thehighnumberofstudentvolunteer
opportunitiesandlookforwaystogetmore
studentsinvolved.
AnnualProgramReview
Studentsdeservethemostuptodatemusic,talkandradioprogramming.Toensurethat
CHRWisontopofthelateststudenttrends,I
willconductanannualassessmenttohear
studentfeedback.
ExpandingPromotionalOpportunities
InorderforCHRWtoberecognizableandsuccessful,studentsneedtohearitonaregular
basis.IwillencourageUSCoperationstotune
intoCHRWandwouldbegintoofferoriginal
programminglikelive-to-airbroadcastsof
concertsputonbytheUSCorthoseatlocal
barsandvenues.
GETontheFUSSBUS!ThisyearhasbeenatransitionyearforFussontheBus.
TheshowhasrecentlybeenabsorbedbytheUSCand
willbemaintainedbythePublicationsCommissioner.I
willworktore-establishFussontheBusasthenumber
onesourceofinformationaboutstudentimpactat
Senate,BoardofGovernorsandtheUniversitys
StudentsCouncil.FussontheBusshouldalsobeaplaceforUSCCouncilorstoreachouttotheir
constituents.IwillensurethatCouncilorshave
individualblogaccountsonthewebsiteandareinvolvedintheprogramsothattheycanbetter
communicateUSCbusinessandmoreeffectivelysolicit
feedbackfromconstituents.Theseenhancementsof
FussontheBusswillfacilitateadialoguebetweenstudentsatlargeandUSCCouncilors.
UnlockingourPotentialTheCommunicationsOfficerhasexpanded
theUSCsnetworkthisyearbydevelopingits
socialmediapresenceandbyimplementing
revisedinternalcommunicationsstructures.However,Ihavetheideasandpotentialtodo
more.
