VO~UME 78, ISSUE 1 For the Students and the Community September 7, 2000

·Suicidal. Leap From Fire TowerBy Franck MongbeSenior Staff Writer

On the evening of August14th, 28 years old Asian female ManLam plunged to her death from the19 floor of the 360 PAS building.Lam became the third Baruch studentin the past 18 months to become asuicide victim.

"Her body was discovered on thenext day by a student who went outto smoke on the fire tower," saidsecurity Lieutenant McAndrew,referring to Staircase C. She explainsthat it is a fire escape on the side ofthe building. Unlike most fireescapes this one does not have lad­ders conveniently placed betweeneach staircase. so a special effort wasnecessary in order to get to the I 9floor.

"It's usually used by the facultymembers and some students aware ofits existence," said Carl Aylman,Director of the Student Life Office."The doors leading to the tire stair­case are supposed to remain open atall time of the week according to thela",," he continued.

Many students did not find thenews surprising given Baruch'srecenthistory .ofsuicides. However;'they still expressed many concernsand a general disapproval with such amethod of coping with difficulties.

"I think it's foolish for her to endher life in order to escape her prob­lems, there are much better solutionsto difficult situations than to choosesuicide," said Elaine Wong, a junior.

Some Baruch students believe that·

the rise in standards is creating toomuch stress. "It's tough to jugglework, your personal life. and schoolwork. Recently teachers and schoolseem to be giving more work and ithas been tougher than in past semes­ter." said Jessie Schmidt.

Contrary to the opinions of moststudents. the motives for the suicidewere not academically grounded."As far as we know, she did not haveany academic problem. In fact, allthree suicides victims were academi­cally decent." AyIman stressed.

According to McAndrew, these sui­cides are more of a copycat effect."[People tend to] choose Baruchbecause it's a location of conve­nience" said Lt. McAndrew. She alsostated that students with suicidal ten­dencies living on the ground floor intheir apartment building will pickBaruch as a place to commit suicidebecause they know people have suc­cessfully killed themselves here.

"The Counseling Center has beenseeing a lot of troubled students orstudents who wanted to talk." saidAylman. He added that the two coun­selors working there are solidly

booked through out the entire semes­ter, and that an issue of having more

'thim two -nc~nsed-'coonseTOrslssSf:tinmJr"'-~~.III~"""JIIIlIZ!""UIltallADd"~IW--!!~pending.

The sudden rise in suicide inBaruch College has prompted MindyHersh, 'Deputy Director of theCounseling Center, to take action.According to Hersh, they are tryingto educate and train the public here atBaruch _about the symptoms ofdepression and suicide, hopefully

Hersh believes that there are muchhealthier ways to deal with prob­lems than resorting to suicide.

"Suicide is a permanent answer toa temporary problem, the temporaryproblem usually being feeling hope­less and depressed that tomorrowwon't be different," said Hersh. "Ifpeople seek help, they can oftenfindsolution," she continued.

The reaction of the staff has beenone of disbelief. "ICs really ashock to have this happen, again andagain - when somebody is deter­mined, they find a way to succeed."

With suicide being the third lead­ing cause of death among peopleages 15-20 years old, there is reasonto be worried. "Hopefully some­thing positive will come from all ofthis though:' said Hersh optomisti­cally. Many Baruchians share hersentiments and hope that suicidewill no longer plague the Baruchcommunity.

on the procedures of the Signs ofSuicide (SOS) program. The pro­gram is designed to teach students,faculty, and staff about suicide, andhow to intervene when they suspectthat someone they know may be atrisk.

"This year, we decided to com­bine [our SOS program] with theNational Depression Screening Day,which is in its lOth year," saidHersh. "And we are working hardto publicize the event."

"We're really trying to destigma­tize this idea of depression andmake it ok to seek help," notedHersh. She points out that there's astigma about going to counseling,with people feeling embarrassed forvarious reasons. "Either it seemsthat they're weak, or their familieswouldn't approve of it. Counselingis really not a big deal though.Many people have gone through it,and found it to be very beneficialand worth it."

for Counseling Center

Suicide A warenessFirst priority

Deputy Director and Doctor ofPsychology Mindy Hersh has seenmore than 40 students come into theCenter recently seeking help withthese various issues. but not manyhave come in response to the sui­cide. This can be attributed to thefact that the suicide took placebefore classes started, and so manystudents have not been aware of it.As student awareness of the suicidehas increased, more have come in totalk about it

Hersh agrees that barring the win­dows and nailing them shut is notthe answer to the problem. Sheinstead advocates a more proactiveand educational 'grassrootsapproach.'

"We've done a lot of outreachsince the last two incidents," saidHersh.

A town meeting was held for thefaculty and staff in order to v.oicetheir concerns. Department meet­ings were also held to train faculty

geared toward suicide awarenessand prevention.

The Counseling Center deals withall sorts of issues, including every­thing from academic difficulties totime management to relationships,family issues, problems at work.sexual orientation, and sexualharassment, among other things.

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N:H~~~~~~~.Mindy Hersh, Deputy Director of the Counseling Center at a m. I ling witha new counselor. This year Hersh hopes to increase student ..........about suicide with the hopes of preventing any further incidents. (PhotolHubert Reyes)

By Adam OstaszewskiNews Editor

The Counsel ing Centerhas made itself more available tostudents in the wake of the recentsuicide. The Center. found on the17th floor of the 360 PAS building,has scheduled various programs

In Features:Kiro's Paper Radio, Golden Key,Women's summer seminar,Legends of KiroSee Page 9

-_·_ .. ,s-

In OplEds:One man's point of view

See Page 11

In Business:Wrap up on summer PCExpo .

.See Page 15..

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2 TICKER NEWS SEPTEMBER 7, 2000 TICKER NEWS SEPTEMBER 7, 2000 3..._._-- .. _-- -..._-_.__._--~-

AETIRE~AENT iNSURANCE MUTUAL FUNDS TRUST SERVICES TUITION FINANCING New InternationalStudents get aHelping Hand

By Winnie ChinContributing Writer

On August 17. Golden Key atBaruch sponsored a New InternationalStudent Orientation Program at the 25th Streetbuilding Conference Center. TheInternational Student Orientation Programwas developed by Golden Key a few yearsago. With the support of the InternationalStudent Services Center, this program hasnow evolved into a regular part of interna­tional students' integration into Baruch.Golden Key continues to playa significantrole at each orientation by holding a StudentPanel discussion, where new students aregiven the opportunity to hear personal experi­ences from current students. The ethnic diver­sity of Baruch was reflected at the orientationwith four student panelists from Romania,China, Trinidad, and India. They discussedissues pertinent to international students, suchas tackling English as a second language, aswell as universal student issues such as partic­ipating in extracurricular activities.

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the outcome yet they still play the game?Do brusises and face smacks in publica tum on?Or just part of the ritual of beingin a"relationship"?Flirt = get hurtIs that part of the cosmic equation?No this is not a trick question.I guess the answer lies within your own judg­ment.If you a type of person who isattracted to festering maggots protruding fromevery orfice of a human body,then GO FOR IT!(That's what you'd be in literal terms).If you cannot see through the smoke and mir­rors thisperson has bulit.Consult other references and friends.Befor~ you get sucked into' a pit of piranhas. ,.Do your homework.Listen to your intuitions.Ok, instant re-play time.As the frick ascends to his next play ground.This -knight plummets his iron fist-fuupon the smiling fork which impalesit self quite happily upon a wailing jack arse.Too bad I accidentally dropped mah fork inhot sauce.Profanities and tantraums are thrown inOnly to be greeted by "the people's finger".More stactic and noise.His car, a second extension to his body.Plant a special forces puck mine on the hoodof thecar.Something explodes,Someone cries and sobs.Someone gets kicked in the small groin areaby avery sharp Payless shoe.The poetic Kiro walks away all giddy withsmiles...

wash herself properly.

S t a ytuned....nex time tor more spicey....questions from your ,feIlow Baruch...Students!

~

Dr. Kiro: .Wow, thanks choco-lover for thegreat long response! First ofall hygiene is alsobased on what you eat. If you eat • lOtoftUnaand clams, well let's just say that these f~produce bad orders which can affect ~ bodyboth male and female! Try not to eat spiceyfoods too much such as garlic ... Also clean­iess is imporatant very too.As you can see Choco-Iuver has provided ,8

great detai led response of how iinponarit fOre­play can be in any type of relati90Ship. Heyshe made even bathroom ettique sound roman­tic.' And every guy out there should learn fromthe comment given above.

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--Legends of Kiro

stand under the shower and get soaked fromhead to toe while , kissing and caressing her.Then take a bar of soap in your hand and rub ituntil it lathers. Then lather and rub it all overher body, slowly, still paying attention to eachbody part. Once you get to her vagina tell herto put her leg up on the side of the tub. This

,way you can clean the area properly while mas­saging the clitoris to get her extremely aroused.When you are doing this, be careful not to putyour finger too far up in her because the soapcould cause a slight burning sensation, even ifshe' doesn't have any infections. After you aredone with this, ifyou did it right she should bevery turned on. Put her back under the runningwater to wash off the soap, and when you putyour hands between her legs to wash the soap'from her crotch tell her you want to make sureall of the soap is gone. Then you can benddown on both knees and get to work.Hopefully she will catch on and continue to

Where do I begin this tale?Perhaps from tail to end?Just like the jack-arse I'm gonna describe.A little english pun never hurts.The Tommy is a boogie man inwhichall mother's warn their daughters about.But the Tommy is almost as irrestibleAs the forbidden fruit of Eve.I sit hear upon my table with a bored.textbook and a smiling fork.To my right. a young woman infected by theTommyplague.If not to speak of the devil himself,guess who walks in?After parking his Acura, he slithers in likea wretched slug.Jet black hair slicked back by the poisonousmucous in his hideous salivating cankerousmouth.Eyes of Cubic ziconne diamonds which onlysparklein dead light.A tongue of composed of fool's gold.A xerox face of someone whom he pretendsto be.And hands dipped in fictious hemlock spanishfly.He sees his new found prey.

i She stands up all flustered and breathless.He gropely embraces her,Fresh leech wounds appear from the scarfwh ich drapesover her neck.Her hand touches his cold flesh.There is no warmth in his heart, only frozenlust.He has had his fiII of flesh from her.He has suckled enough monetary blood fromher veins.She is now an empty husk to him.There is no more to conquer.The game is at an end ...Her eyes fill with tears,as he pronounces his resignation.Moore lies.Less truths.she asks herself from withinUpon how could this happen to her.He stands and begins to grab his coat

, And everything goes slow motion.The sub text begins at the bottom of yourimaginary screen...Why are woman attracted to scum like this?Most times they already know

.......otI"--,~.....

TICKER FEATURES September 7, 2000

l.

Golden KeyPromotes JuniorAchievement

'~

Please help me!!!! A man can only take somuch seafood!

Chocolate Lover: Dear Bushman,I understand your dilemma because I fear thatmy lover will have the same problem with me.For that very reason I take extra care of mygenetalia. In order to help your situation Iwould say the best thing for you to do' is toseem very romantic and affectionate to yourgirlfriend while allowing her to keep her dig­nity. The best way for you to do that is to startoff by taking a shower with her, or giving hera bath. Take your girlfriend in your arms ,".,dwhile kissing her deeply~takeoff every articleof her clothing, piece by piece, slowly andcarefully.. , then take off yours. Then walk orcarry her (depending on her weight) to thebathroom and then run the shower. When thetemperature of the water is satisfactory let herstep in to the tub and then follow her. Let her

Cuny chancellor Matthew Goldsteinand Junior Achievement of New York (JANY)have committed their respective institutions toensuring that all New York city students are

successfully prepared to prosper in the 21stcentury workforce.

Baruch College has eagerly volun­teered to help accomplish this goal by promot­ing JANY on its campus and encouragingJunior Achievement of New York has beenproviding children with opportunities toenhance their lives for over 70 years. It is theoldest and largest organization linking thebusiness community to the students of New

I YoritaCity and Long Island. Business and col­lege volunteers teach the Junior Achievementeconomics and work-force readiness cur­riculrn, which is taylored to students in

kindergarten through 12th grade. Volunteersconduct their classes during the school day,once a week, with each visit lasting for one 45minute period. Last year 5.000 volunteers

, inspired 200,000,students to value education,the free market economy, and themselves, Bythe year 2005, JANY hopes to reach 325.000students. We hope that this figure will beexceeded through the efforts of Golden Keyand Baruch College. For more information,please contact Moah Don, Treasurer ogGolden Key at g~ie624(iz)hotmail.com or callthe Dean of Students office at (212) 802-6820.

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Baruch WomenAttendedSummerSeminar

Bushman: recently my girl friend has wantedme to go down on her during our most intimatemoments together. But here's the problem, shepossesses this pungent odor below her and itmakes me very nauseous while I am in the lI.yzone". I don't have the courage to tell her this.

KI

Kiro's Paper Radio ... .iz...Back!

r

'*'.::~':"

Dr. Kiro: Hello every I! Yeah I'm back. YesI've technically graduated already!Why am I still writing for the paper? Well,anything to help my friends out. And accord­ing to my friends this was one of the columnsevery, I reads a lot.

Ok! Let's go to our first email question!

"

By Kin Ping Koo By Jennifer Ding

, The third annual Charitable Giving The Baruch chapter of Golden KeySeminar for Women luncheon, sponsored by has been presented with great opportunity asthe College Advancement Office, was held on well as a challenge to direct a project on ourJune 14th for alumni, students, and trustees. i campus. which will benefit both our students

- --~ '. -~--~Tbe importance of this women.onlyiL ~nd_!.h~ students of the N.ew York City publicseminar was explained by Kathleen M. I schools.Pesille of the Pesille Financial Group, saying, !

"Today's women actually do every- Ithing, from raising a family to being involved iin financial planning". As a student. Pesillewas one of the few women who could befound taking a finance course, "but now, 60%of [finance] courses' comprise of women,"she said.

Lunch was followed by a slideshow on the importance of charitable giving.Pesille provided an indepth and thoroughexplanation of replacement trusts.

Attendee Norma Keller of the classof'46 said, '"I really had no idea there wereso many options." It is never to early to startplanning your finances. Becky Chacko. '00,found the "tax benefits when donating to acharity very informative".

Also in attendance was SheilaStone, curator of art exhibits and co-providerof the Sheila and Harvey Stone scholarshipfor international business students at Baruch.She, along with the other guests, were alsotaken"on' a tour 'of Baruch prior to the iun-'cheon. Alumni had an opportunity to perusethe changes during a tour given by AdrienneYorinks as she led alumni and trustees to thenew Zabotnik Center and the Sidney MishkinGallery. where her exhibition, Textile Art byAdrienne Yorinks: A Journey from Australiato Zimbabwe was being displayed.

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TICKER NEWS SEPTEMBER 7, 20008

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11

HOW DO WE SERVE THE MASSESTODAY?

was not heightened, it became just a "feedingprogram." It became somewhat COUNTER­REVOLUTIONARY. The activist energybecame "sapped" and the political componentsremained underdeveloped. Activist becamedis-empowered. This was symptomatic in thelateness behaviors of the collectives and thefurther lack of information sharing. Methodsof work became compromised,Micro-management became a bigger issuethan political development.. Both the manage­ment and politics are intertwined.

In the future we have to also question thetype of community programs that we chooseto undertake. We must be conscious that weconsider developing new and relevant pro­grams with the current landscape and situationin mind. The relevance of some programs inthe past was heightened because nobody wasdoing it. A free breakfast program today hasless impact for revolutionary organizationsbecause the state does them in almost all innercity public schools. Almost all the past sur­vival programs are still relevant today, butwith the state providingmany ofthese needs to politically halt resis­tance movements, the need for a new discus­sion on implementing strategy needs to bedone.

The community is-currently underdevelopedin both material conditions AND conscious­ness. Some survival programs that could dealwith concrete conditions would entail food co­opts, health clinics, child care, drug rehabilita­tion. sickle cell anemia testing, computer liter­acy. police watches and legal education. Thecommunity could also consider consciousness­raising survival programs like peoples' news­papers, activist training schools. gang unityprograms, inter-eultural relations. spiritualdevelopment. and liberation summerschools. As the investigation of our communi­ties goes further, the programs that are neededwill present themselves. Needs and answersfor both underdeveloped material conditionsand mental consciousness wi II arise.

The questions concerning the "serve thepeople" programs will go on until the actualviolent upheaval ofcapitalism and whitesupremacy. These programs will show Blackpeople' how to be self sufficient without beingdependent on the white "mother country."These acts of resistance are important fordeveloping a revolution or a national liberationstruggle. We can only struggle to answer eachdilemma as they appear to us with purifiedhearts. With that I have to ask the communityof Bed-Stuy to forgive our inexperience.There is no excuse for us not to have produceda better effort for our people... that we love.

'.

ALL POWER THRU THE PEOPLE!

The feeding programeffort failed to achieve anintegrative relationship withthe Black community ofCentral Brooklyn, where itwas based. Although it wasdiscussed" and efforts weremade.. o the young collec­tives did not achieve thenecessary component ofacquiring food donations and substantial com­munity volunteers that were not part of theorganizations. Very few individuals con­tributed from the community and maintained astable relationship with the program. In thepast. survival programs by the Black PantherParty would acquire donated resources fromlocal community food markets. We failed toacquire community volunteers-from collectivesfrom that community. The churches. templesand masjids were not actively supportive ofour program. Among diverse reasons. therewere cultural and ideological differences thatdid not allow activist to connect with theseinstitutions. In other words ...we did nottry hard enough to develop a qualitative rela­tionship with the community, connecting them .to the program.

The feeding program itself ran in contradic­tion with church services on Sundays. With amajority of the religious community beingChristian, it was almost impossible to competewith "God." Religious institutions are not theonly community collectives to work with, butthey have historically been important in pro­ducing social movements in Black America.Even an atheist organization like the BlackPanther Party had their first survival programout ofSt. Augustine's Church in Oakland,California.

developing forms of social­ist and community buildingoriented programs. Theseare only some of the ques­tions and contradictionsthat }-."ls developed out ofour three-year experiment.More challenging issues willarise as we advance thequalitative effect of these.

ro rams.

Ifyou remember what Fred Hampton said,"the people can't understand and progress tothe stage of communism right away or becauseof abstract arguments." This is clear. Theprograms show our people how a communal,or socialist-oriented, society would operate inpractice. This is what the proper communityprogram can achieve in this stage of whitesupremacy and capitalism. Huey P. Newtonsaid that the people learn through observation.and participation. Through enough successfulactions by the organizers. the Black communi­ty will observe communal behavior andbecome inspired to act in a similar matter.When the community participates in these suc­cessful actions and programs too, they willbecome personally and collectively empow­ered. This will lead them to a higher level ofrevolutionary consciousness that will propelthe entire community forward.

In light of this understanding, certain thingsdid not happen. The decision-making compo­nent of the feeding program was not integra­tive with the community. For FIST, the inte­gration of the community into the work isimportant. This is expressed in the organiza­tion's "mission clarification" where it express­es what they believe in. They state that theybelieve in, "The existence of democratic struc­tures and institutions where the masses of ourpeople actively participate in all decision-mak­ing processes of resource distribution and gov­ernance." The participation of the communityin decision and planning would have raised thelevel of impact that the program had. Thiswould have integrated the people into the rev­olutionary process and sped up the develop­ment of both the program and the communi­ties' indigenous leadership.

There is qualitative difference between revo­lutionaries coming into a community to "meetthe needs of the people" and revolutionariesdeveloping methods of freedom WITH thepeople. Because of these things, I personallyfelt that the political development, commit­ment and discipline of the organizers wereaffected. Because the politics and program

The organizers of a"serve the people" pro­gram have to developstrategy that allows forthem to exist, remain. ~ev­olutionary, keep themfrom becoming reformistand useless to thelong-term struggle. Theorganizers and the com­munity have to be wearyof the problems of I) thelimited resources thatkeep the program from .running, 2) that the ser­vice doesn't fallinto the trap of not raisingthe political consciousnessof both the communitythat it serves and the orga­nizers. 3) how to qualita­lively have the communitytake part in their ownsurvival by sharing withthem the responsibility of

CRITIQUE OF OUR EFFORT ANDSURVIVAL PROGRAMS IN GENERAL

Additionally, the feeding program couldhave functioned as a forum in which politicsrelevant to the community wouldbeopenly .discussed.. Why does hunger and economicunderdevelopment in our community resemblethe statistics of third world countries? Weintended to distribute forms of political educa­tion that would have contributed importantinformation to the community. Aside fromjust feeding a segment of the community, therewas a principled intention of connecting theissue of hunger to white state capitalism andhow it connects with other issues like policebrutality, welfare and economic strangulation.

Both FIST and the Malcolm X GrassrootsMovement recognized that the feeding pro­gram should evolve into something that willprovide more than just food every two weeks.While we acknowledged the need for strug- .gling against hunger in our underdevelop-edcommunities, both groups were committed tothe building of structures that would have a .protracted effect on the people to develop rev­olution and .:self-sufficiency. There were plansto add parts to the feeding that dealt withhomelessness, jobs, and drug and alcoholaddictions too.

What-is the relevance of these programswhen they are done by groups professing tohave nationalist or revolutionary politics'!'Depending on the political objective, or prac­tice, of the organizer, these programs caneither sharpen the revolutionary consciousnessof the people or end up pacifying and haltingthe peoples' revolutionary spirit. Communityprograms by both the reformist and the gov­ernment act only to halt the political develop-.ment of the masses of people by confusing usthat America is "alright," The former is doneunintentionally and the latter is done for thatpurpose. This can be seen with the history ofthe survival programs of the Black PantherParty and other grassroots organizations whenthey tried to advance the political level of theBlack community by meeting these needs.The white ruling class and the government metthis effort with counterintelligence programslike COINTELPRO and reactionary communi­ty programs to pull community support fromthe radical-based survival programs.

THE CARTO'ONOF POLITICS

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SPARKY FOR.

PRESIDENT·

A SELF-CRITIQUE OF BROOKLYN'SMUNITY FEEDING PROGRAM

The Peoples' Community Feeding Program,in Brooklyn's Bed-Stuy, was run by twoyoung revolutionary grassroots formations,Forever In Struggle Together (FIST) and theMalcolm X Grassroots Movement (MXGM).The BI-weekly program took place on alter­nate Sundays at Brooklyn's Slave Theater.Approximately 150 meals are shared on thesedays. Although we ran the program for threeyears, serious contradictions developed thatwill help us on how we'll be successful in thefuture with these "serve the people" or "sur­vival" programs. It is important for both theorganizers and community to critically exam­ine these efforts together. By doing this, weinsure that our people will be moving ahead inthe most successful of methods possible toachieve freedom and self-determination..

By Orlando Green sun~od7@hotmail.com

"Some people talk a lot about communism,but the people can't understand and progressto the stage of communism right away orbecause of abstract arguments. They say yougot to crawl before you can walk. And theBlack Panther Party, as the vanguard party,thought that the Breakfast for Children pro­grams was the best technique of crawling thatany vanguard party could follow. And we gota whole lot of folks that's going to be walking.And then a whole lot of folks that'sgoing tobe running." Fred Hampton. Chicago Chapterof the Black Panther Party

Before ~e go on, let's briefly touch into sev­eral points as to why survival programs areimportant components for movements comingout of our communities: I) as we create a newsociety we need to meet the needs of our peo­ple. 2) we need to keep the oppressors andtheir reactionaries from co-opting the struggleby doing such programs to pacify ourcommunities. 3) it shows us how to run ourown communities without the state. 4) we pro­vide assistance for organizers that get involvedtoo. 5) keeps our communities "afloat" untilthe revolution, 6) the political education of ourcommunities (and activist) increases with ourinteraction with them. They get to understandthe FIST and Malcolm X GrassrootsMovement programs through direct interactionand not in an abstract way.

The use of community programs, to buildpeoples' power. has it's origins in Maoist strat­egy. The Chinese Revolution, under the lead­ership of Chairman Mao Tse-Tung, had veryimportant features that inspired many revolu­tionary and national liberation strugglesaround the world, One of the key methodstowards successful and meaningful struggle isthe adoption of community programs as it'soutlined in Mao's "Be Concerned with theWell-Being of the Masses" speech in 1934. Inthis important speech, Mao lays out that

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TICKER OP-EDS SEPTEMBER 7, 2000

COMMUNITY

All of a sudden, the free breakfast programof the Panthers was challenged and replacedby the government. The state would providemeals for Black youth and try to confuse thedevelopment of their collective consciousness.State funding was made available to somenon-profit organizations to replace left-wingintentioned community programs with liberal

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TICKER EDITORIAL SEPTEMBER 7., 200010

The industrial machine known as Baruch College starts to gear up

"Suicide is a permanent answer to a temporaryproblem, the temporary problem is usuallyfeeling hopeless and depressed that tomorrowwon't be different."

Rage Within the Machine

- Mindy Hersh, Psy.D.Deputy Director, Counseling Center

for another busy year.' It Slowly shifts into its first gear--giving its

new components time to adjust while at the same time older, well

worned components continue to run at full speed. The progression of

time causes many ofthe worn gears to oxidize. The shackles oftime

begin to slow down what is already wearing down. The lack ofser­

vice causes the cogs to push harder--to put more effort into running

the machine. The machine slides into the second gear and then the

third gear--the rusty pieces weakening, their actions becoming more

erratic.

The machine pushes harder,

The cog spins faster;

The machine pushes harder,

The cog spins faster,

The machine shifts into fourth gear.

The cog struggles,

The machine pushes harder still,

The cog struggles,

The machine pushes harder;

The cog...

Snaps.

It flies out ofcontrol, smashing against the insides ofthe mechanical

beast but doing little damage. It rattles inside until it finally comes to

a stop at the floor of the cold, unfeeling juggernaut.

The fallen cog goes unnoticed. A neyv cog replaces it, ready and will­

ing to pick up where its fallen comrade had left off. Service is given

to other cogs in danger of suffering the same chemical fate but the

lubricant is temporary and once again the rust builds.

The machine shifts into fifth gear,

The cogs spin faster.

12 TICKER OP-EDS SEPTEMBER 7, 2000 \

TICKER OP-EDS SEPTEMBER 7, 2000 13

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TICKER BUSINESS September 7, 2000 15

-. -

Adam Kessler, from Palm, speaks atthe PC expo.

tant third, in the web browser business.While the) offer high-speed service and donot slow down even if you openunlimited windows, they are not free.Best Session: Nvidia also opted out of Javits

and rented out Pier 60 to display their latesttechnological advances. The Senior VicePresident of Marketing displayed Nvidia'stwin view technology, where items can bedragged from one monitor to another. Theyalso showed a sample of the 3D technologyprocessors that will be used on the highlyanticipated Xbox, which promises the mostrealisitic gaming experience yet. coming outin 2001. Cocktails were served before thesession.a full spread of Japanese, Chinese,and Italian food was served afterwards. andguests were chaufered back.

music 100 times faster than a regular dialupconnection. Visitors to MP3.com's web sitewhen using Flashcorn's service can streamaudio files and experience high quality fidelitysound.

In a statement released by Richard Rasmus,President and CEO of Flashcom, he talks ofthe recent agreement saying, "We are pleasedto enter into this agreement with MP3.com'sservices, which are well suited to take advan­tage of Flashcom's high-speed DSL service .offerings. This relationship will furtherenhance our customers' Internet experience."

The combination of one of the top DSL ser­vices and the hottest music site on the Internetwill surely be a happy marriage benefiting allInternet users. To find out ifyour area is acces­sible for DSL9 call up your local phone comPa­ny or contact Flashcom at 1-877-Flashcom orvisit them at their website atwww.flashcom.com. There you can find out

~ more information about Flashcom's technolo­gy. Ofcourse, you could get there quicker withOSL.

only, it is understandable thai 'pie want to

get their monev's worth. BUI -e trinkets that- . -were distributed weren't worth anythi ng near$95. The stock market must have scared thecompanies, because promotional items weresparse and fairly dismal.

A te~-:- companIesmanaged to show-somemarketing creativity. I have to give severalcompanies awards for their marketing efforts:

Best use of clients: CEO Ravi Salem ofSalemGlobal leveraged the product of hispremier client, David's Cookies and handedout chocolate-chip cookies. Salem overcameits dismal locale, way in boonieville, to attracta sizable audience.

Best attention getter: Closer to the mainentrance. Novell held the most popular infor­mation sessions with their take of ABC'srnoneyrnaker, with "Who Wants to Win Morethan a 'l-shirt"? I knew somebody was goingto do it. Each session I saw was jam. packedwith fervent people. Four participants wererandomly chosen everyhour to sit in the hot seat. The participantsreceived a brown leather bomber jacket andanswered questions for hats, keychain watch­es, gift certificates and a GPS system.Best Giveaway: SceptreThey had the best promotional giveaway. in

my eyes. They gave away adorable stuffedkifR()ft(} dEagons, ·~OOJic foe kmg,.~.as­

Sceptre is "King of the Monitor Industry",These little guys generated a lot of attentionwherever I went. Not only are they incrediblycute, but the) giggle when sq ueezed.Dragons that giggle? Well, let's just I sa)' Ifinally understand the Tickle-Me-Elmo craze.They ' .. ould have walked away with the Cliohad they been more open with their info ses­sions. The sessions were irregular and infre­quent. In fact. there were only 6 chairs there,so most people weren't even sure an) th ingwas being held. I went back three timesbefore I caught a session.Most Creative: Some companies opted not to

spend the millions it could take to rent outbooth space at the Javits center. Opera webbrowser provided the media with free Iirnou­sine service to anywhere in New York City,one of the more creative ways of generatingpublicity. Opera is actually 3rd, albeit a dis-

you get on the Internet faster, but with a specialpromotional agreement with MP3.com.Flashcorn is making it easier to downloadmusic faster. Barring any .rulings on certainlawsuits, you should be able to download musicfaster than ever thanks to Flashcorri's service.

DSL stands for Digital Subscriber Line.What DSL does is allow for high-speed Internetaccess that works over everyday phone lines.This means that you can talk to your friendsabout your day, while surfing the web on onephone line. The connection is always on andthat means no more dialups or dropped connec­tions we all encountered on AOL and Worldnet.Everything becomes quicker with DSL and ofcourse, that includes music. I have seen thespeed of OSL, and trust me, it is awesome.With the recent controversy over MP3 9S~ itseems everyone is starting to download musicand it can take forever on a 56k modem. Whatis forever on a 56k modem is instantaneous onDSL.

The idea behind this promotional agreementis to educate customers about the advantages todownloading music with a DSL service. TheDSL service from Flashcom can download

Ho~ do ) ou keep an idiot in suspense? Bydangling a cheesy promotional item, that'sho\\.

At the PC Expo, held at the Jacob Javits

Center June 26- June 29, hundreds of peopleflocked to see, supposedly, the latest in tech­nological advances. Which were the mostpopular booths'? The ones that prov idcd give­aways. naturally.

It's not easy getting people to listen to )OU

talk about your new product amidst the hustleand bustle of the convention floors, especial­I) if ~ our product IS similar to others. It allcomes down to the promotional giveaways.It's all in the marketing.

Some of the information sessions. such asfrom this year's King of the Floor HewlettPackard, did not even make much of an effortto dispense information. People lined up toreceive what. looked like a handheld devicebut turned out to be a mini 100ls torch kit.Rather than having people sit through a videoandspeech demo as the majority of the other com-

By Kin Ping KooSenior Stajr Writer

panies did, Hewlett Packard walked Expopurveyors through a little corridor of screens.Of course, hardly anyone was paying atten­tion. Everyone rushed through, eager to getthe freebie distributed at the end of the tour.

Ev erywhere you turned, people were scurry­ing to exhibits with freebies. At the lowestPC Expo admission fee of $95, for exhibits

Latest Tech Advances Come toJavits Centers Summer PC Expo

ing last year.s showing of the DSL technology,introducing new innovative techniques forputting the web on wireless phones, and show­casing much more smaller, compact. computersystems. They took out all the things that werenot needed and made the computer tower pret­ty small in the process. While this is all good,it still didn't hold the flavor of last year's event.Still, some companies put on excellent show­ings of their latest goods that will have animpact on how we do business in Wall Street,Hollywood and our homes. This page willshowcase the companies that were at the eventand what they have to offer in the next year.

Flashcom. located in Huntington Beach,California, is one of the top DSL providers inthe country. Currently, the company has beenusing the advantage of an exclusive focus onOSL to bring customers the service at fasterand often times cheaper prices (Around $39.95_ $49.95 amonth. depending on the area, and$79.95 a month for advanced needs). Workingtogether with various companies like BellAtlantic. AT&T, and Texas Instruments,Flashcom is moving up fast in the DSL world.

How does this affect you? Well, not only do

Euro falls against the Dollar

The European currency has fallen to yetanother record low against the U.S. dollar.The euro is now at $0.8597 in London incomparison to its previous close of$0.8670, which was already a low point.Gov. Eddie' George, Bank of England,jumped to the aid of the dropping curren­cy when he said that European centralbankers believed that they should inter­vene.

Sources: BSC The "'ew ~)uk Times

Small Bookstores Fight Back

Biz Briefs

Newspaper Wars Heat Up

Entertainment Websites Faltering

Free, on-line newspapers have forced tra­ditional newspapers to reconsider theirmeans. In trying to compete with interac­tive news; the New York Post has loweredits price of the paper from $0.50 to $0.25 .a copy, which increased sales by 30 per­cent after just one week. The Daily Newsis also jumping on the bandwagon byoffering a free afternoon issue of thepaper, called The Daily News Express.The afternoon issue competes with the on­

line papers as well as the Post.

An association representing small book­stores announced that independent book­stores are bouncing back after years ofstruggling to compete with larger, chainbookstores. However, small bookstores ~

total share of the market continued to fallin 1999 down from 16.6 percent to 15.2percent.

IndtiStiy-·· analysts "are ·warning jfiat 'meonce-strong website entertainment indus­try may be coming to a halt. A major prob­lem appears to be the lack of ability to sellenough advertising space to cover the highcosts of operating an exclusively enter­

tainment website.

This year, the :WOO edition of the annual PCExpo was held at the Jacob Javitz Center inManhattan. The event gives an opportunity forcomputer hardware. software, retail outlets, andmagazine companies to exhibit their latest mer­chandise for the media and viewing public.

Everyone from AOL to Sony and PCComputing were on hand for this spectacularevent that left many people in awe. while manypeople seemed rather impressed by this event, Ifelt that this event paled in comparison 10 lastyear's.

Last year, the event featured the major debutof the Digital Subscriber Line (DSL)~ a newhigh speed Internet access that allowed peopleto stay online 24-7 and talk on the phone whileyou surfed the web. The other big news includ­ed a high tech nev .otepad from IBM andLotus' new business software using AOL's 1Mtechnology. New flat-screen technology wason everyone's lips.

This year. things didn't seem 'so interesting.The emphasis seemed to be placed on continu-

By Jon MinnersSenior Staff Writer

The Ticker Invades PC Expo 2000

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TICKER OP-EDS SEPTEMBER 7, 200014

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