Voter Data Management

Voter Data Management

NY State Electoral GatheringJune 13, 2008

www.progressivetech.org

Voter Engagement Cycle

Voter Engagement CycleAnalyze -- plan

Political Context Analysis

• Analyze why issue matters to you• Analyze your own capacity• what does the community stand to

gain? • What might it lose? • how does your organization fit in?


Analyze -- plan

Targeting

The work

Aftertheelection

Targeting

• For the election - trying to win?• Geographic• Demographic• For organizational growth• For availability and usability of data

The Path to Voter Lists

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GRAND AVE

GRAND AVE

MACARTHUR BLVD

179

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177

46

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94

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74

20

52

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152

217

133

239

151

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118

58

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256

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5623

Interstate 580

Precinct Analysis

Precinct data on targeted areas, voter propensity, demographics

Target Voter Universe (# voters and # precincts)

Refined strategy based on capacity & resources

Organization Assessment

Interstate 580

Interstate 80

NIMITZ FR

WY

MT DIABLO BLVD

7TH ST

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MIDDLE HARBOR RD

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Strategic Targeting

Understanding your region and base

Voter analysis (eligibility, registration, participation levels)

Defined Targeted Areas

Capacity

Resources

Preliminary goals for: number of precincts, volunteers, voter contacts

What is meant by Strategic Targeting

• Understanding your Region and Target Area

• Analysis of your Base Constituency in terms of your local or regional Power Equation– What is it now (levels of registration & turn out)– What’s the potential (increasing registration & turn out)

• Determining Where you can/want/need to build power– Geographic– Demographics– Voter Propensity

Strategic Targeting: Understanding Your Region and Base

SCOPE Organizing Strategy focused in areas with high concentrations of members and high poverty rates.

Other factors to considerCommunity ProfileEthnicityIncome/ Poverty LevelsOccupationsEducation LevelsWelfare RecipientsTypes of IndustryIncarceration RatesLinguistic IsolationScale of WagesAgeHousing ConditionsRentPollution sites (power plants)

Where do you get planning counts?– Voter data consultants– Data vendors (eg www.politicaldata.com)– Voter tech tools (eg VAN / Voter Connect, CEL,

Catalist)

What you can ask for (3 basic elements)– Precincts in a targeted geography (political

boundaries, cities, zip codes)– Voter propensity (Likely, Occasional, New voters)– Demographics

A. Race: African American, Latino, Asian/Pacific IslanderB. Age distribution: youth, middle aged, seniorsC.Gender

Requests can be broad or specific

Precinct Analysis: Step 1 - Request Planning Counts

Statewide Alliance - Planning Counts for Southeast LA areas 6/19/2006

Precinct City NameAll

VotersAll

LatinoLatino Likely

Latino Occ

Latino New

0800011D Bell Gardens 158 134 32 73 100800011F Bell Gardens 42 24 7 13 10800011H Bell Gardens 152 126 21 76 80800013A Bell Gardens 615 530 80 293 630800016A Bell Gardens 250 211 47 111 170800016B Bell Gardens 431 355 61 190 410800017A Bell Gardens 663 559 88 318 570800017B Bell Gardens 30 27 1 10 30800017F Bell Gardens 58 22 4 13 20800017L Bell Gardens 36 8 0 2 11430002A Commerce 561 505 162 273 311430009A Commerce 719 637 215 331 341430012A Commerce 131 121 38 64 51430030A Commerce 223 207 54 119 111430031A Commerce 706 588 227 290 281430032A Commerce 452 378 134 181 141430033B Commerce 420 367 118 192 211430034A Commerce 507 420 143 210 241430035A Commerce 523 431 126 235 201430036A Commerce 621 507 118 278 502850001A Huntington Park 418 360 92 191 342850001B Huntington Park 430 358 85 205 212850003A Huntington Park 629 548 146 287 362850003B Huntington Park 199 174 48 92 72850003D Huntington Park 3 2 0 0 12850004A Huntington Park 789 646 164 348 462850004C Huntington Park 18 14 2 3 42850005A Huntington Park 353 298 68 150 292850005B Huntington Park 464 413 91 226 322850006A Huntington Park 426 371 88 188 28

Precinct Analysis: Step 2 – Analyze the Counts

PLANNING COUNTS HELP YOU

1. Identify a set Number of Precincts that you want to cover (mainly based on density)

2. Prioritize precincts

3. Define your Voter Universe – number of voters combined

4. Inform and refine your overall strategy based on capacity and resources


Analyze -- plan

Targeting

The work

The work

• People you can recruit and train to work are the real product

• What data are you using?• How are you tracking it?• Where are the bottlenecks?• Getting it into data file• Getting the data into your file


Analyze -- plan

Targeting

The work

Aftertheelection

After the election

• Evaluation by staff AND volunteers• Renew contact with voters met

oriented to your issues• Evaluate your issues in light of what

you learned• GROW (we hope)


Analyze -- plan

Targeting

The work

Aftertheelection

Do it all again, Better.

TargetsWho are you going to talk to? How many will you talk to?

HowWhat tactics will you use to talk to each target group?

WhenA specific date or date range.

What cost?The resources needed to do this, in both $ and in people.

Who’s responsible?The person or people accountable to the task.

Voter Registration and Engagement

Voter Education

Voter Mobilization

Post-election




What cost?The resources needed to do this, in both $ and in people


Data Management

Field tools, Data entry, Skills needed, other support


Voter Education

Voter Mobilization

Post-election

DATA MANAGEMENT

1. What do you need to know in order to do this activity?

2. What information will you collect in the course of doing this activity?

3. Why is this information important?

Field Tools: Walk / Call Lists, PDAs, predictive dialer / robo-calls, door hangers, etc.

Data Entry: bar code scanners, volunteers / staff do manual data entry, staff to manage/monitor quality of data

Skills Needed: create walk/call lists, set up voter engagement database, data entry training, field planning, analysis of data, etc.,

Other support: integration of voter data into organizational database, tech support, etc.




What cost?The resources needed to do this, in both $ and in people


Data Management

Field tools, Data entry, Skills needed, other support


Voter Education

Voter Mobilization

Post-election

Voter Data Cycle


Analyze -- plan

Targeting

The work

Aftertheelection

targeting

•Assess demographics•Assess voter behavior•Assess political terrain•Assess organizational capacity

Prepare voter contact database

• Develop voter contact data workflow

• Pull / Set up voter lists• Merge voter lists with

membership lists


Analyze -- plan

Targeting

The Work

Aftertheelection

Produce outputs for voter contact

• Develop phone/walksheets based on campaign needs

• Develop reports to assess progress/performance during campaign

Enter voter contacts into field database

• Using data entry tech and volunteers, get canvass data back into database

• Generate new phone/walksheets based on results of prior contacts

Post-election


Analyze -- plan

Targeting

The Work

Aftertheelection

ID Voter Contacts for follow-up

Store results of voter contact

Merge voter contacts into member list

Enhanced list

Voter DataMember Data

Enhanced List

It’s all about the Voter ID NumberVoterID First Name Last Name

198X65W32 Jon Smith

98398T0LJ7 LaDon Stewart

MemberID LastName VoterID

21233 Smith 198X65W32

98213 Stewart 98398T0LJ7

Voter File

Membership Database

Let’s take a gander at the VAN

http://votertechkit.progressivetech.org

Announcing the First Online Learning Site for Community Organizers Working on Voter Projects.

Learn from the experiences of other organizers

PTP Power On NetworkTechnology Information and Resource Sharing for Community Organizers

http://network.progressivetech.org

THANK YOU

Voter Data Management

Documents

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