Vote that counts presentation
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PROMOTING THE VOTE THAT COUNTS VIA SOCIAL MEDIA Nicola Peate - Rippleffect
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PROMOTING THE VOTE THAT COUNTS VIA SOCIAL MEDIANicola Peate - Rippleffect
HELLO....• About me
Social Media Manager for Rippleffect
Clients I have worked with:-PPL- Everton- Lambrini- American Airlines- Wickes DIY
Digital Media Co-ordinator for Keep Britain Tidy
Web Editor for Newquest Cheshire/Merseyside
About Rippleffect
We are an award-winning, full-service digital communications agency
KEEP BRITAIN TIDY
What would I do if Keep Britain Tidy were part of the Vote that Counts?
How do charities and non-charitites best get promotion?
No budget for social media – just my time
MAXIMISING RELATIONSHIPSENGAGING INFLUENCERS
THE POWER OF A TWEET
THE POWER OF A TWEET
JDRF’s daily visitors from Twitter over the past 2 months have averaged fewer than 10 per day.
Friday 11th (day of Tweet): Over 3000 visitors from TwitterSaturday 12th: Over 300 visitors from TwitterSunday 13th: Over 100 visits from Twitter
BUT....
BUT....
CURRENT RELATIONSHIPS
What key figures does the charity already have relationships with?
Do you have celebrity ambassadors? Are they on Twitter?
Has a celebrity tweeted you before?
Do you have celebrity followers?
HOW TO APPROACH CELEBRITIES
It’s a waiting and watching game – set up searches for all celebrities on Twitter
Keep it relevant to that celebrity
Make your tweet personal
Don’t mass tweet every celebrity you can think of
Don’t specifically ask for a RT
Only tweet when a celebrity is online – your tweet will be lost otherwise
HOW TO APPROACH CELEBRITIES
OTHER INFLUENCERS It’s not only celebrities that are influential
Who are key voices in your field?
You may have closer relationships with these people and so can approach it in a more personal way
PROMOTING THE VOTE THAT COUNTS OFFLINE
PROMOTING OFFLINE
Not always possible to promote on the homepage – lots going on!
Use social media as a key channel for promotion and where people can find more information
Also gives people a reason to come to your social media channels – could increase fans and followers!
Where do you promote Facebook and Twitter – for this month could you add the Vote that Counts?
THE SOCIAL VOICES OF YOUR CHARITY
OFFICIAL CHANNELS
The power of your brand
Who controls your social voice? Are they aware of how important The Vote that Counts could be to you?
Who are your official partners? Other regions/branches of your charity? How can they help?
STAFF AND SUPPORTERS Unrivalled passion
Spreading your message – drumming up support
Needs to be a differentiation from the official voice
Do not dilute the message
Be real and honest – remembering that they are a social voice for your charity
FACEBOOK TABSFOR THE VOTE THAT COUNTS
FACEBOOK TABS
Creates a place for you to reference and fans to refer to
Allows fans to direct people to a space that focuses on your part in the Vote that Counts
Personalise the message – Vote for YOUR charity
What could you do with £50,000? enables you to visualise this
Get across key messages- How easy it is to vote- Costs the supporter nothing- Another opportunity for them to support you- What the money would mean to you/could achieve
KEEPING THE AUDIENCE ENGAGED THROUGHOUTOPTIMISING CONTENT
TIMING OF CONTENT
As it’s a short term campaign you don't want to overload people
You’ve got other messages during this time too
Post when you might not normally – evenings/weekends
Keep your posts interesting and engaging so that you can talk about the Vote that Counts regularly without seeming competitive
VARIETY OF CONTENT
Variety of content is the most important way of keeping people engaged
VARIETY OF CONTENT
VARIETY OF CONTENT Polls
How long would it take you to raise £50,000 for XXXX?1) One week – I’m a footballer!2) More than two years and no spends for me 3) 5 minutes by voting in The Vote that Counts!4) 10 years of collecting coppers!
QuestionsWhat makes you gives us your vote in The Vote that Counts?If we won the £50k how would you like to see us spend the money?
InfoWhen the votes close, how far off the top you are etc
LinksRegular links to the page, links to videos that illustrate your work and how £50k could help
#HASHTAGS
On Twitter hashtags are a great way of making your tweets more visible – make sure to use hashtags related to your tweet e.g. #votethatcounts #charity
You can also use more interesting hashtags to attach your tweets to other conversations such as ‘During the break for the #Xfactor why not vote for us to win £50k!’
Be careful not to attach yourself to conversations that could turn negative or are inappropriate - http://www.telegraph.co.uk/technology/twitter/5621970/Habitat-apologises-for-Twitter-hashtag-spam.html
TWIBBONS
Easy to set up – just search Twibbon
Only works if you have a clearly recognisable logo that is still visible when shrunk down to this size >
Only an image – not a link
Not useful for a short term campaign such as The Vote that Counts where you require an action from users
