Volvo Wash- a mobile laundry service
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Transcript of Volvo Wash- a mobile laundry service
Volvo Wash :On The Wheels Laundry Services
AMRITPAL SINGH BEDI PGCM4/1404 RETAIL IDEA SUBMITTED TO: PROF. BIBHAS BASUMATARY
With high growth
of working
professionals,
they don’t have
time to go to
laundry to wash
clothes
There is a need
for best quality
movable laundry
service that picks
up dirty clothes &
drop clean clothes
right at their
“DOORSTEP”
VOLVO WASH
makes use of
Volvo trucks fitted
with washing
machines & goes
to costumer area
for laundry
service
No competitor is
currently serving
to such niche
market that gives
competitive edge
in terms of ease of
booking and
delivery of service
Such assistance
that saves lot of
customer valuable
time & provide at
home service
proves helpful by
satisfying them.
KEY ACTIVITIES:
-Taking online/telephone orders of number & type of clothes for washing
-Booking orders based on preference to first customers
-Picks up dirty clothes from doorstep of customers while providing the receipt for
the same
-Sorting of clothes according to name, area, house number, preference in delivery
date of customers and order processing by delivering clean clothes from place
where picked up
-Managing on board staff
-Going twice a week in a particular place for order completion.
KEY PARTNERS:
-VOLVO trucks manufacturing or rental company
-Banks and payment service providers
-Agency handling and maintaining website activities (booking of orders, their
processing, prioritizing orders, provide access to customer for online laundry
current status, promotional events and others)
-Telephone service provider for booking of orders via landline or mobile
connection
-Washing machine manufacture- providing repair and maintenance of washing
machines on regular basis
VALUE PROPOSTION:
-Pickup and drop laundry service to deliver clean clothes right at your doorstep
-Saves plenty of valuable time of customers & offer various promotional offers for loyal customers
-Provide ease in order booking (telephone/online)
-Quality check to deliver promised results
-Highly beneficial for busy working professionals & old age home alones
CUSTOMER RELATIONSHIPS:
-Feedback forum, blogs, web portal or direct feedback
-Regular promotional events to engage more user retention
-Delivering fast customer service also managing negative customers properly
-Ease of service & reliability
-Regular surveys to improve quality of service or any suggestion
-On board professional & highly trained employee further nourishing the customer
relationship
CUSTOMERS:
+Working Professionals-
-Finds it difficult to manage working hours and spare time for washing clothes
-Want laundry service right at their doorstep by paying price for premium service
+Rich Class Businessmen-
-Time is very valuable and wants reliable service at any cost
+Sick and/or Old aged people-
-Often needs someone’s help to pickup & drop laundry maybe because of illness,
age, disability or any other personal reason
REVENUE:
-Lifetime or yearly service package
-Vary according to service opted by certain number of customers (like: premium
“Apparel Sterilization” technology for high end customers, type and material of clothes
requiring special attention; etc)
CHANNELS:
-Online order booking or through telephone.
-Company owned or rented fleet of trucks that are fitted with washing machines going for particular area fixed date & time
-Proper structure of payment (online/COD) with focus customer convenience
KEY RESOURCES:
-Trained employee strength for servicing
-Telephone & Web portal
-Delivery trucks with washing machines and laundry equipment
COSTS:
-Number and salary of employees
-Electricity, water, detergents, laundry equipment's, fuel & other variable costs
-Advertising & promotional costs
-Delivery trucks (own or rental)
-Other services (technology/courier; etc)
TIME SAVINGINTELLIGENTRELIABLETIME
SAVINGENTERTAINUNIQUERISK FREEEASEPRICE
Mrs. Colton Ronald TrumpMr. Barne
“I am self dependent
working professional. I don’t
have time to go for laundry
to wash clothes. It’s too far
from my flat & I also can’t do
it on my own because of
busy working hours.”
Mrs. Colton is a dynamic mid aged professional living in London with her husband and children (1 girl & 1 boy). She is academic director for University of London and is most of the time out for business meetings and attending seminars in various regional and international colleges. She is self dependent and does’nt spend too much time on maintaining clothes rather prefer shop new clothes.
“I need an in-home solution
for getting my clothes
washed. I’m too old to go on
my own. I want much
convenient, pocket friendly
& reliable laundry service”
“
“I have family of working
wife and 1 son. I am
businessman. I have to go
abroad for meetings with
clients for which I can’t
waste time to get clean
clothes at right moment ”
Age: 36 yrs.
Gender: Female
Marital Status: Married with 2 children
Income: $110,000
Occupation: Academic Director
Interest: shopping, business meetings, business trips & tours
Age: 73 yrs.
Gender: Male
Marital Status: Married
Income: $55,000
Occupation: Retired Army sergeant
Interest: spending time with grandchildren, tour & travel, leisure time- holidays
Age: 45 yrs.
Gender: Male
Marital Status: Married with 1 children
Income: $59.9 mn
Occupation: Real Estate Magnate
Interest: exploring new business opportunities, meeting new clients, business visit in countries
ABOUT THIS PERSONMr. Barne, after serving in US Army for 45 years and retired as a Sergeant in his 70’s, is currently living in San Diego, California where he share his apartment with son and his wife and their 2 school going sons. He spends most of his time in home reading novels and planting flowers. He usually does not go out for laundry and is highly price sensitive when going out for the same reason. However he loves to travel alot in weekends.
ABOUT THIS PERSONRonald Trump is a well reknown name in the American real estate and other business industries. He is the chairman and president of The Trump Organization and is usually out of his home town for business meetings and other leisure time activities. He rely on external laundry service agency for washing his and his family’s clothes and is totally unsatisfied with them due to long washing time and poor service.
ABOUT THIS PERSON
CONVENIENCE
- On the door
service
- Book via
telephone/website
SPEED OF SERVICE
- Truck available
twice a week in
given area
- Deliver clothes in
same day
QUALITY OF SERVICE
- Use of ultra premium quality of detergent and highly advanced washing machines
CUSTOMER TRUSTWORTHY
- Full money back of clothes if get damaged
- Monitor online washing status
APPAREL STERILIZATION FOR PREMIUM
CLOTHES
Special service option for premium customers,
that make use of “Apparel Sterilization”
technology that destroys any type of bacteria by
3 methods: steam autoclaving, EtO & ionizing
radiation.
PICKUP AND DELIVERY SERVICES
Online reservation for machines availability from
comfortable location with couches, televisions or
wireless Internet OR just by giving a call. Highly
trained & skillful employees will pick the dirty
clothes & deliver clean clothes as per customer
specified time.
QUICK RESPONSE TIME & SERVICE QUALITY
Quick Response Time & Service Quality are the two foremost parameters that every customer
look after that gives an edge over competitors. With the usage of movable trucks, modern
machines and unique care for particular type of cloth (silk, linen, leather, fur, denim, flax, wool &
other) by charging premium price, it won’t be too difficult.
NEW type of business plan that serves niche market of premium professional customers that wants laundry service @ their doorstep.
Highly customer centric service that achieve high customer satisfaction that existing service does’nt cater
Growing population of working professionals and increase of disposable income proves high availability of target market.