Volunteer & Member Engagement: Harnessing Power, Passion & Purpose
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Transcript of Volunteer & Member Engagement: Harnessing Power, Passion & Purpose
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Document number
Volunteer & Member Engagement:Harnessing Power, Passion & Purpose
Learning, Leveraging and Leading
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Welcome to Texas
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• Explore the “brain” of engagement
• Review 10 tips for harnessing the power, passion and purpose of volunteers and members
• Share simple, practical tools and techniques
Session Roadmap
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• Be introspective• Practice curiosity• Balance advocacy with inquiry• Actively participate
Agreements
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• Be introspective• Practice curiosity• Balance advocacy with inquiry• Actively participate
Blessed are the flexible,for they shall not be bent out of shape.
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Agreements
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When you hear AARP, what comes to mind?
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AARP is National in Structure…
53 State Offices including Puerto Rico, Virgin Islands, and the District of Columbia.
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…with a Local Feel
AARP’s 1500 Chapters are non-profit, non-partisan, and independently incorporated.
AARP creates the good across the country. Check out createthegood.org.
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Purpose
The Life Reimagined Institute is a “think + do” tank dedicated to helping people live their lives more fully and to promoting “real possibilities” at any age.
Life Reimagined Institute
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What you rarely hear is…AARP is a leader in
volunteerism.
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CEO’S OFFICEAARP Board of
Directors23
STATE & NATIONAL GROUP AARP FOUNDATION
National Policy Council
25
FDN Board of Directors
10
Tax-Aide35,300
WorkSearch300
Money Management
3,300
State-managed Volunteers
12,600
Driver Safety6,700
Activists904,000
NRTA523,000
Create the Good Network
324,000
AARP Chapters146,000
VOLUNTEERS AT AARP
-- AARP Managed -- Not AARP Managed
Experience Corps
480 AARP Managed1,100 Not AARP Managed
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AARP Volunteers in Action
Storming the state legislature
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Advocating on issues important to the community.
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AARP Volunteers in Action
Builders and rebuilders
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We’re Dreamers
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Attracting Incredible Volunteers
David Crippens
Retired public television execSuccessful consultantNon-profit founderFormer Chamber Chair
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AARP Volunteers in Action
Gloria & Alex Davila
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Basic Research
Community members expect trusted organizations/individuals to:
• Fight for them• Support them• Mobilize them• Inform them
Community members crave/do not get enough of organizations/individuals that:
• Celebrate them• Connect them• Inspire them• Listen to them
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1. Engage the Whole Brain2. Commit CRMinal acts3. Know who oughta be in pictures4. Impersonate Diana Ross5. Hear voices6. Pay attention to the big MO7. Cycle for your health8. Give to receive9. Innovate or perish
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10 Top Tips
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Engage the Whole Brain - HBDIGoals & Objectives
Exploration
Process
People
HBDI
Hermmann Brain Dominance Inventory
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A
B
D
C
AnalyzesQuantifies
Is logicalIs critical
Is realisticLikes numbers
Knows about moneyKnows how things work
InfersImaginesSpeculatesTakes risksIs ImpetuousBreaks rulesLikes surprisesIs curious / Plays
Takes preventive actionEstablishes procedures
Gets things doneIs reliableOrganizes
Is neatTimely
Plans
Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels
Summary thinkers
Log
ical
/Rat
iona
l Spatial/Visual
Slow paced thinkersHermmann International – www.hbdi.com
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Use Customer Relationship Management tools and techniques
• Clear vision of who is missing from your organization/your specific targets• Full fledged “campaigns” and tracking• Multiple communications channels including earned media• Communications cadence/planned regularity• Relevance testing and cross-promotions
• Data driven/evidence-based decision-making and strategic planning
Old fashioned “gut check”and a compelling value proposition
Commit CRMinal acts
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“Campaigns” that engage the head and the heart
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Audience segments
• How would you describe the different audiences you’re looking for as volunteers and members? What data do you have about each audience?
• What is relevant to each of those audiences? What is the value proposition for them? What would they look to your chapter for?
• What is the primary message you need to telegraph to each of those audiences about your Chapter?
• What are the best channels to deliver those messages?
Know who ought a be in pictures
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Impersonate Diana Ross
Reach out and touch• Establish ways to make it easy for people to
volunteer and to join• Implement a new volunteer or new member
“onboarding” process• Assign a welcome buddy• Connect newbies to internal mentors• Allow “job” sharing and episodic volunteering
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Hear Voices
Community
Competence
listenlearn
leverage
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6 Tests of Turning Outward• Turn Outward: Am I turned toward the community?
• Aspirations: Are my actions rooted in people’s shared aspirations?
• Authority: Could I stand up on a table & talk to people about their community, their aspirations & concerns – would they believe me?
• Authenticity: Do I reflect the reality of people’s lives & do they believe I have their best interests at heart, even when we disagree?
• Accountability: Am I living up to the pledges & promises I have made?
• Urge Within: Am I staying true to my urge within?
31Harwood Institute for Public Innovation
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Pay Attention to the Big MO
Motivators Issues of concern Aspirations Sense of place Trusted sources People Civic connections
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DeterminingYour
Volunteer Needs Designing
Work for Volunteer
Involvement
Matching Volunteers
With Opportunities
Providing Orientation & Training
Achieving Volunteer
Performance
Evaluating & Fine Tuning
Efforts
Marketing & Recruiting
Recognizing &
Retaining
Volunteer Engagement Cycle
VEC
Cycle for Your Health
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• Fortify your internal culture of volunteering• Encourage your members and volunteers
to give their time elsewhere• Help create opportunities with sister
organizations• Partner with unlikely bedfellows• Provide recognition for service
Give to Receive
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Innovate or Perish
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Innovate or Perish
• Dare to be radical and revolutionary• Question the unquestionable• Look for the intersection of trends to find opportunities• Jettison the incumbent mentality• Look beyond customer satisfaction to the next big thing• Look for breakthroughs beyond your industry• Let limitations drive creativity vs. complacency• Accept nothing short of elegance• Risk more to gain more• Invite people to change the world
From Dr. Kevin Freiberg to the AARP Volunteer Leadership Institute
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AARP believes that volunteer service is a unique and valuable contribution that benefits both the volunteer and society. that AARP volunteers, working in partnership with paid staff and community colleagues, are a necessary and vital force in achieving the Association’s vision, mission, and strategic goals. that volunteers contribute to the Association’s goal of attracting, developing, and maintaining the diversity of people and programs that reflect our communities and their needs. that it is crucial to match the skills, abilities, interest, and availability of volunteers to the tasks and opportunities that advance the Association goals. that volunteering for AARP is one of many paths by which members can become connected, involved, and engaged with their Association. that a strong commitment to supporting and recognizing volunteers is essential in helping them reach their potential for service.
AARP Philosophy of Volunteerism
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Respond to a need or gap Honor the urge within to serveLeave a positive legacy
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Most of us want to…
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Document numberPage 40
Thank You