Volunteer ManagementWebinar

18 October 2011

Welcome!

“How to make better use of the Media”

Katherine Hannah, BBC Radio Leeds

Breakfast Presenter and

Journalist

Background info about Katherine…

Caroline Shead, Harrogate

Volunteer Centre

Which Media?

TV

Benefits…. Budget Busting?? Suitable for Voluntary and

charity groups?

Radio

Benefits…. Cost Effective? Local or national audience?

Newspaper

Benefits…. Cost Effective? Adverts or features? Online news?

Magazines…

Benefits…. Cost Effective? Adverts or features? Niche markets?

Online…

Benefits…. Virtually free You are the editor Limited audience?

Doing the ground work…

Research your audience

Who are you approaching Getting the right contact details What do you want from them?

Stand out from the crowd

Stand out from the crowd

Are you doing something different or unusual

People power! Good photo opportunities?

Become a TV star!

Can TV come along and film? Being confident on air or on TV

Over to you…

Are there any questions or advice your organisation would like Katherine to help you with?

Thank you!

To Katherine, for giving her time freely to help us all out and offer us some fascinating advice and information

Thank you!

The webinar will be available to download shortly – details will be emailed out

Date of next webinar to be confirmed but keep your eyes on the email network!

Thank you!

Thank you all for your time…