Credentials / March 2012Innovation in communications

+ We’re the UK’s #3 B2B marketing communications agency*

+ We opened our doors in 1997

+ We’re independent

+ We’re based in Reading

+ We’re 100 strong

+ We love our clients

About VolumeCreative agencies aspire to be ‘unique’, boasting the

‘best talent’ and ‘resources’ to deliver ‘outstanding work’.

We also consider ourselves ‘unique’ with the ‘best talent’

and ‘resources’ to deliver ‘outstanding work’.

Consider also the fact that we support clients in 143 countries.

We possess a significant portfolio of digital and technological

innovation – world firsts! We don’t outsource. Our integrated

solutions deliver results, ROI and cost-efficiencies. So why not

visit our digital campus and see for yourself Volume’s definition

of ‘unique’.

* By B2B income. B2B Marketing Magazine UK B2B Agency League Table, October 2011

Our key clientsOur Digital CampusVolume’s 12,000 square foot digital campus located conveniently off Juntion 10, M4.

Now for the work…

Dell Small Business Solutions Centre

www.dellsbsolutions.com

Demystifying storage. Targeting small businesses that are considering server or storage solutions, this digital interaction app provides information in an intuitive, engaging manner. It’s designed to raise awareness of the Dell storage solutions available, educate the user and facilitate the decision-making process. Because it’s created in JavaScript, the user experience is neither governed nor restricted by Flash or video, and is therefore available on the modern devices that so many small-business owners use today.

Campaign Builder Dell has made significant investment in the development of its channel-partner network worldwide. Supporting individual partners large and small is therefore essential, which is why Dell briefed Volume to create a state-of-the-art channel management solution that would give partners new high levels of marketing support with an array of professionally-designed campaign materials, product literature and sales tools.

Available across 146 countries, “Campaign Builder” is easy to access (through Single Sign-On – SSO) and simple to use, allowing Dell-approved partners, whatever their status, to create a co-branded campaign within minutes.

It’s a highly efficient and cost-effective way for Dell partners to market their business, and generate more revenue and profit.

InFocus flipbookDell PartnerDirect InFocus is a monthly magazine for the company’s commercial partners. It showcases Dell’s products, solutions and services, and gives Dell an alternative platform for communicating through the channel. The magazine is a hosted flipbook, and an eDM is sent out to all partners to inform them when a new edition is available for them to read.

InFocus is a fresh and trendy technology magazine offering appropriate information on new product launches, any new or updated services, and information on partner tools that are available. Because it is a flipbook, we can also include links to case studies, videos and spec sheets, or send partners to relevant pages on dell.com.

InFocus is translated into French, Greek, Hebrew, Portuguese, Russian and Turkish, and has an average open rate of 29% and an average click-through rate of 12%.

Superheroes Dell Superheroes is a quarterly incentive programme for the company’s Reseller Partners. The aim is to generate demand for OptiPlex, Precision, Latitude, PowerEdge and EqualLogic products and Microsoft ROK (Reseller Option Kits) within Dell’s registered and certified reseller communities.

Reseller Partners earn points for each product they sell and the top 40 Reseller Partners (top five from each participating country, eight countries in total) are rewarded with a trip abroad with their partner. Destinations are five-star hotels in amazing destinations such as Cape Town, South Africa and Bodrum, Turkey.

Each quarter, Volume is given the responsibility of designing the look and feel of the incentive programme, and we provide all of the launch material including launch eDMs, web banners, posters, co-brandable eDMs and much more. At Dell, they were so impressed with the work we did on the programme that they have now instructed our events team to coordinate the trips for the prizewinners.

Mobility Dell asked us to develop a global campaign to promote Dell Mobility Solutions. The aim was to educate Dell sales teams to give them the ability to sell mobility solutions to its end customers. With the headline Multiple devices, one solution, the services that this campaign covered were:

• Mobile-device management • Telecom expense management • Custom application management • Application management • Security • Consulting

The campaign assets we created were A1 posters, brochures, pull-up banners, videos, T-shirts and rotational flash banners.

www.dellmobilitysolutions.com

“ ”

Dell partner Onboarding packsDell has developed a streamlined partner programme that makes it easy for partners (incumbent and prospective) to get the most from the relationship. Volume has supported the creation of this programme, from running the initial EMEA PartnerDirect site through to creating and maintaining Dell Campaign Builder (which supports all partners globally).

But it’s not just technology that makes for a great partner experience. Volume also works with Dell to produce the partner onboarding welcome packs. Containing everything the partner needs to get up and running when they join Dell (including their certificate, stickers, business cards and a USB key containing important information), it’s all printed and assembled in-house, then sent out directly across Europe. Just going to show that, when it comes to making a big impression, Print ain’t Dead.

Michael Dell:

We [Dell] love our channel partners.

CIOB movie Members of CIOB (Chartered Institute of Building) are skilled managers and professionals with a common commitment to achieving and maintaining the highest possible standards. Chartered Member status, represented by the designations MCIOB and FCIOB, is recognised internationally as the mark of a true professional in the construction industry. We were required to produce an engaging video that communicated the variety of benefits of becoming a CIOB member.

Client comment:

“ I passed the video around the

office and I am delighted to say that

it went down very well. I would like

to thank you all for the way you

have gone about delivering this. ”

Carbon Action 2050 Reducing our carbon footprint is important for all of us, but especially so for businesses. The CIOB (Chartered Institute of Building) created an initiative to reduce the construction industry’s carbon footprint by 80% by 2050, but turned to Volume to give it the impact it needed.

The CIOB required an identity for the programme and a design for an interactive online web tool to present the CIOB Carbon Reduction Working Group’s action plan. The group will be working with government to ensure better regulation, compliance, support and education to the construction industry in order to meet its targets.

The web portal represents the CIOB as an authority on low carbon, demonstrating leadership for the industry. The key audience for the portal is CIOB members, but it has been designed to be equally relevant to non-members who are involved in the construction industry.

www.carbonaction2050.com

Sales kick-off 2012

Every year Zebra hosts an important internal sales kick-off event. The aim of the event is to motivate the sales teams and gear them up for a positive year, whilst sharing key objectives, company goals and plans. Volume is tasked with developing an event theme that will generate intrigue and fit in with the company vision for the year. This year the theme represented the journey that they take around the Zebra strategy — “The Zebra Connection”. Volume has the responsibility of generating all of the creative and assets for the event: table names, name cards, pull-up banners, an employee yearbook and posters.

Zebra also wanted an innovative, dramatic way of introducing the event theme to the audience, so we created two 3D videos: one 10-second sting video to act as a teaser and generate intrigue, and another two-minutes video to introduce the event theme and show the relevance/connection to the corporate objectives. With powerful music, movements and messaging the video is the first thing the audience sees at the event.

Feedback from the event is always extremely positive, and it is one of the most creative projects the Volume team works on, with previous themes covering the Renaissance and the Olympics!

‘Flexible Fred’ campaign ADP is one of the world’s largest providers of business outsourcing solutions, especially in the areas of HR and Payroll. It required a teaser campaign to boost its sales before the holiday season took hold. It was identified that 61% of people admitted to checking their emails whilst on holiday*. ADP leveraged these stats and created a character called Fred to demonstrate that ADP had empathy with those who could not relax on holiday.

The campaign consisted of online and offline communications, and was supported by social media. The impact of the programme was instant, generating excitement and motivation within the ADP sales force and connecting with the target audience.

*Survey from MyDestinationinfo.com 2011.

‘Fred’ winter campaignThe brief was to create a campaign that promoted a number of the ADP Freedom services, whilst utilising Fred alongside a winter theme. ADP wanted a mailer that was interactive for recipients and in order to meet cost expectations, we utilised print and made Fred a cut-out that recipients could dress and prepare for any struggles he might face over the winter months.

The aim was for the mailer to be informative but also eye-catching and memorable so that recipients would instantly bring it to mind when they received the follow-up telemarketing call.

Transactional campaignsThese transactional campaigns support Oracle’s acquisition model with quick-to-market campaigns to drive demand for specialist sales teams.

Our vast experience enables us to develop engaging transient marketing programmes designed to resonate with our target audiences, create stronger interest, drive responses, optimise conversions and deliver tangible marketing ROI for our clients.

Every campaign has KPIs and performance metrics established from the outset and total transparency throughout the campaign life cycle. Bespoke management tools and dashboards provide analytics and reporting to demonstrate performance and effectiveness.

MarketingStoreZebra needed somewhere central to enable it’s partners to access all of the sales and marketing materials, including product-launch collateral, photography, videos and case studies. Zebra MarketingStore is a sophisticated application, hosting all of the Zebra marketing materials, produced mainly by Volume. Partners have the ability to co-brand all of these assets with their own logo and contact details, to generate campaign assets to send out to their customers.

The site has various profiles and the application capabilities continue to increase, as we see more processes being added. These include QBR and ISF data, MDF funding and sales tools, all in eight languages. The application has become more of a “hub” for Zebra partners, to allow them to effectively communicate the Zebra brand. Both visits and downloads regularly increase, demonstrating the effectiveness of the site, and there are continuous updates and additions.

Product demonstration is a classic technique for closing a sale. In the digital age, clients have the freedom to create a virtual demo at any time, anywhere.

Zebra’s virtual worlds exploited this opportunity to the full in a series of 3D virtual environments complete with Zebra solutions in situ. Channel partners could supplement their product knowledge by understanding how to sell complete solutions as opposed to single products.

Customers and prospects could be taken on a stimulating “tour” of each environment, including healthcare, retail, and post and parcel, exploring in their own time and according to their particular needs.

The virtual worlds are available across EMEA in 13 languages and continue to be updated with new vertical markets. By continually updating the offering to end users and partners alike, Zebra can ensure high levels of return visits, a great return on investment and increased sales.

3D Virtual worlds

www.virtualzebra.com

ZipShipZebra creates specialist printing solutions and wanted to make its partners’ and consumers’ lives easier. Volume has helped achieve this by creating a series of mobile applications that simplify interacting with Zebra.

The Zebra ZipShip supplies application allows users to quickly identify and order consumables for the entire range of Zebra printers. No more phone calls to ask questions, and no more searching around for part numbers; the mobile application gives customers everything they need, wherever they are.

Bleat gives you the ability to create audio-based status updates and post them directly to Facebook and Twitter. You simply say what you want then share it, and because it’s your voice, there are no emoticons necessary :) It’s also possible to type in a message and have Bleat turn it into an audio post if you prefer (or if you are feeling a little shy).

Available for iOS and Android You can download it free from the iTunes Store and from the Android Market

For those times when text doesn’t cut it, Bleat it. With the introduction of Siri on the iPhone 4s, Apple brought the idea of voice control to the masses. At Volume we think that being able to use your voice to communicate

is important too; that’s why we created Bleat. We want to change the way that people post updates to social networks, bringing some emotion and atmosphere back.

Imagine being at a concert and being able to post an update – with the band playing in the background.

Imagine being at a football match and being able to post a goal update – with the crowd still cheering behind you.

www.bleat.it

ReadingY2C

Don’t miss a thing in 2012: check out www.readingy2c.co.uk

2012 is a big year for whole country, and particularly for Reading. Chasing city status but also supporting the Olympic effort and the Queen’s Diamond Jubilee celebrations, Reading has launched a series of initiatives under the banner “Year to Celebrate” (Y2C). Volume is proud to be the digital and innovation partner for the Reading UK Programme Board, and set out to support the town with a cutting-edge digital-marketing strategy.

Volume created a digital and offline presence for the programme that harnessed social media to bring the local community together. Acting as a hub for local events and promoting conversations about Y2C, it provides local businesses and residents with information about the events, helping to make them a success.

Party in the Sky gala dinner event The ‘Party in the Sky’ was a gala dinner event that took place at the Hilton hotel in Reading. The charity gala event was run in conjunction with the Dame Kelly Holmes Legacy Trust and aimed to support the ongoing work of the charity with young people in the local community.

The ‘Party in the Sky’ event required a landing site to entice potential guests to learn more information about the gala dinner, the auction prizes on offer and how to book a table. The site created a means of contributing and getting in contact with the organisers of the event.

The campaign consisted of online and offline communications that worked towards drumming up support and raising awareness of both the event and the charity. The option of sponsorship for the event was communicated via printed sponsor packs, which provided additional information on what people would receive for their donation.

Volume introduces

SociView™ With SociView™, you can optimise and influence your social-media presence. Gain a holistic view of your global social real estate with the ability to categorise, rank and monitor social accounts.

Take the initiative by mapping, consolidating and optimising your social-media landscape. Sociview is available as a fully- managed service and is accessible via your PC or smart phone.

www.volume.co.uk/sociview

Map your

SociVerse Categorise

Accounts Rank with a

SociScore

TM

Management Team

Get in touchVolume Digital CampusVolume

Buckhurst Court

London Road

Wokingham

Berkshire

RG40 1PA

+44 (0)118 977 5800

information@volume.co.uk

Production Facility14 Cremyll Road

Reading

Berkshire

RG1 8NQ

+44 (0)118 939 3838

printteam@volume.co.uk

Technology Centre08-01 East Tower

World Trade Center

Echelon Square

Colombo 01

Sri Lanka

+94 (0)114 437 6216

information@volume.co.uk

volumegroupltd

@volumegroup

Chris SykesChief Executive

Paul BrazierHead of Information Services

Asiri FernandoDivisional Director

(Technology)

Gemma HoodHead of Creative Services

Rob DawsonGroup Account Director

Derek ArmstrongGeneral Manager (Print)

Daryl SwindenDivisonal Director (Data)

Andrew EdwardsHead of Design

Alan RutherfordNon-Executive Chairman

Caroline DoverChief Operating Officer

Aidan MurphyGlobal Account Director

Benoit AlvarezDivisional MD (Technology)

Hayley MarnesGlobal Account Director

Lilah WalkerGroup Account Director

Miles BeacroftGroup Account Director

+44 (0)118 977 5800

information@volume.co.uk

@volumegroup

volumegroupltd

volume