Developing Google Android Mobile Clients for Web Services: a
Volume 9 Google Encrypted Search Update for Clients
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Transcript of Volume 9 Google Encrypted Search Update for Clients
Quick Update Google Encrypted Search
What Happened?Google Encrypted Search
2011 - Google began encrypting some data in Google Analytics: http://selnd.com/oJ0KWu
2012 - Google made (not provided) the default setting for users who were logged in: http://bit.ly/GQKFoj
2013 - Google announced that 100% of all keyword terms would now be listed as (not provided): http://bit.ly/176OCTU
In short…we saw this coming
Why did Google Do This?
• Add a layer of security to user information (NSA and European Union Anti-Trust)
• Possibly to Promote the use of Adwords
• Because it’s Google & they can do whatever they want
“We want to provide SSL protection to as many users as we can, in as many regions as we can…we believe it’s a good thing for users….The motivation here is not to drive the ads side — it’s for our search users.” - Google
What Does this Mean for your Data?
Google Analytics will no longer deliver the specific keywords that are driving organic traffic. This affects:
• Measuring Branded Versus Non Branded Organic Search• Determining your top-converting Organic Keywords• Analyzing standard metrics based on organic keywords (bounce
rate, time spent on site, etc.)
Fear Not! We Still Measure A Lot
Historical Visits and Engagement
Keyword Mapping and Ranking (Eduki Reporting)
Paid Keyword Performance
Search Queries, Impressions and Average Positions
Bing Keyword Traffic
Webmaster Tools Vs. Analytics
VS.
Designed to illustrate how search engines see your
site
Designed to illustrate how users interact with your
site
With Webmaster Tools, We can still look at:- Organic Landing Pages (a better metric than organic keywords)- Branded vs. Non Branded Terms- Organic Impressions- Overall Position
Google Webmaster Data Example
How Will this Change SEO Reporting?
We saw this trend & stopped relying on the flawed organic keyword data a long time ago…
So, your reports won’t change!