1 Beef Cookery & The Chuck Roll National Cattlemen’s Beef Association.
Volume 7 Issue 4 | June 4, 2012 Action News Canadian Cattlemen’s Association Action News ·...
Transcript of Volume 7 Issue 4 | June 4, 2012 Action News Canadian Cattlemen’s Association Action News ·...
Action NewsCanadian Cattlemen’s Association
• CCAVPfeaturedonMcDonald’s®Canadatrayliner
• CCAamongkeystakeholdersatglobalconferenceonsustainablelivestocksectordevelopment
• CCAappearsbeforeHouseofCommonsStandingCommitteeonEnvironment
• CCA2012Semi-Annual--agriculturaltourupdate
• Historicevaluationofresearchinvestments
CanadianbeefproducersmaynoticeafamiliarfaceortwojoiningthematthetableastheydigintotheirfavouritehamburgeratMcDonald’s.
CanadianCattlemen’sAssociation(CCA)VicePresidentDaveSolversonandhisdaughter,JoanneSolverson,arefeaturedonanewpapertraylineratMcDonald’srestaurantsacrossCanada.ThefatheranddaughterduoarefeaturedalongsidetheiconicimageofaBigMac,madefrom100percentpureCanadianbeef.
Thebeef-focusedtraylinerispartofacampaigntohighlightthequalityingredientsthatareusedtomakeMcDonald’sfood.
“Weareproudofthequalityofourfood,andwanttobetransparentabouttheingredientsweuseandwherewesourcethoseingredients,”saidJeffKroll,SeniorVicePresident,NationalSupplyChain,McDonald’sRestaurantsofCanadaLimited.
SolversonsaidheispleasedtobeapartofthetraylinercampaignforbeefasitraisesawarenessamongMcDonald’scustomersaboutthelevelofcareandattentionthatCanadianproducersputintocattleproductioneveryday.
Afourth-generationfarmfamily,theSolversonsproducebeefattheirranchnearCamrose,Alberta.Thefamilytakes
CCA VP featured on McDonald’s® Canada tray liner
In This Issue...
Volume 7 Issue 4 | June 4, 2012
Action NewsCanadian Cattlemen’s Association
Action NewsCanadian Cattlemen’s Association
greatcaretoensuretheproductionpracticesusedattheirranchproducehealthyandnutritiousbeef.
Asthelong-standingChairmanoftheCCA’sAnimalCareCommittee,Daveisactivelyinvolvedinanimalwelfareissues,includingtheongoingevolutionofnationalfarmanimalcareguidelinestoensuretheyreflectbestpractices.HewaspleasedtobeabletosharethatmessagingwithconsumerswhoenjoyCanadianbeefatMcDonald’s.
“CanadianproducersreallyappreciateMcDonald’scommitmentto100percentCanadianproduct,”Solversonsaid.
Thetraylinersareprintedon100percentrecycledpaper.TheSolversontraylinerwillbeusedthroughoutthesummeratMcDonald’slocationsacrossCanada.
CCAManagerofEnvironmentalAffairs,FawnJackson,participatedinamulti-stakeholderplatformmeetingintheBraziliancapitalofBrasília,todiscuss‘Restoringvaluetograsslands.’Theworkshopispartofalargerinitiative,TheGlobalAgendaofAction(GAA)inSupportofSustainableLivestockSectorDevelopment.
TheGAAisaninitiativeundertakenbyamultitudeofstakeholderstoaddressthegrowingchallengeoffulfillingtheincreaseddemandformeatwithlimitedresources.TheGAApremiseisthatasthedemandforlivestockproductscontinuestogrowgloballyitneedstodosointhemostenvironmentally,sociallyandeconomicallysoundmanner.
TheinitiativewasspurredbyarecommendationfromtheFoodandAgricultureOrganization(FAO)oftheUnitedNation’s(UN)CommitteeonAgriculturetohavetheFAOactivelyengageinaglobaldialoguewiththelivestocksector.FollowinginitialconsultationstheGAAoutlinedthreeinitialfocusareas:‘Closingtheefficiencygapinnaturalresourceuse,’‘Reduceddischarge:Towardszerodischarge’and‘Restoringvaluetograsslands.’
Appropriatelymanagedgrasslandscanprovidelargenaturalresourcebenefitsintheformofcarbonsequestration,provisionofwaterservices,andbiodiversity.Duringtheworkshopon‘Restoringvaluetograsslands’thetopicsofdiscussionfocusedonthetechnicalinterventions,policyandtheinstitutionaltoolsthatcanbeusedtooptimizethesebenefits.
JacksonsharedCanada’scurrentgrasslandstrategieswiththeworkshopparticipants.“Itisextremelyimportantthatallstakeholdersinthegloballivestockindustryworktogethertoachievesustainableoutcomes.Livestockproducersfromaroundtheworldfacesimilarchallengesandsharecommongoals.Weallwanttobeabletoprovideforourfamiliesthroughcaringforthelandandthelivestock.Itisourjobtoensurethatproducerseverywhereareabletocontinuedoingthat,”shesaid.
Someoftheproposedsolutionstoreturningvaluetograsslandsincludesharingofexistingdata,informationandexperiences,developingmethodstoappropriatelyvaluegrasslandseconomically,sociallyandenvironmentallyandcreatingawarenessthroughadvocacyontheimportanceandvalueofgrasslandstosocietalwell-being.
Jacksonsaidtheknowledgeandexperiencessharedattheworkshopwasofgreatvalueandwillgoalongwaytoformingasoundglobalstrategy.“Allstakeholdershadmanylessonstosharethatwe,asaglobalindustry,canlearnfromaswecontinueonwiththisprocess,”shesaid.
Nowthatthethreemulti-stakeholderplatformmeetingshavetakenplaceanofficiallaunchoftheGAAisexpectedforSeptemberof2012.
CCA among key stakeholders at global conference on sustainable livestock sector development
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Action NewsCanadian Cattlemen’s Association
TheCCAappearedbeforetheHouseofCommonsStandingCommitteeonEnvironmentandSustainableDevelopmentrecentlytoprovideinputonthedevelopmentofanationalconservationplan.
TheCCAwasamongadozenstakeholdergroups,representingthecattle,energy,agricultureandconservationsectors,invitedtoappearaswitnessesbeforethecommitteeandprovidetheirperspectiveonthedevelopmentofanaturalconservationplan.
CCAEnvironmentCommitteeChairLynnGranttoldthecommitteethatfarmersandranchersareconservationistsbynature,andthatgrazingisessentialforaproperlyfunctioninggrasslandecosystemtoremainhealthy.
“GrasslandsNationalPark,nearmyhome,reintroducedcattletotheparkafter20yearsofexcludingthismajorgrazer.Theirstudieshadshownareductioninbiodiversityandecosystemfunctionwithoutthemajorgrazeronthelandscape.Soeliminatingcattleisnotananswer;theyarepartofthesolution,”hesaid.
Approximatelyone-thirdofCanada’s160millionacresofagriculturalland,ormorethan50millionacres,isgrass.Granthighlightedthemanyopportunitiesforcollaborationwithproducerstoreachenvironmentalgoalswithinaworkinglandscapeunderanationalconservationplan.
FawnJackson,CCAManagerofEnvironmentalAffairs,addedthatanationalconservationplancouldalsoaddressthegrowingdisconnectbetweenconsumersandproducersthroughensuringthatyoungpeoplecomebackintotheagriculturecommunity.Havingyoungpeopleactasindustryambassadors--liketheydointheCattlemen’sYoungLeadersProgram--andhavingthemspreadthatpositivemessagingviasocialmedia,wouldhelpfillthatinformationgap.
TheCCAispleasedtoofferanagriculturaltouraspartofitsSemi-AnnualMeetingandConvention,whichisonceagainbeingheldinconjunctionwiththeInternationalLivestockCongress(ILC)inCalgary.
TheCCASemi-AnnualMeetingandConventiontakesplaceAugust13-17,2012attheDeerfootInn&Casino.Inadditiontotheagriculturaltour,theCCAalsooffersagolftournament.
AspreviouslymentionedinActionNews,theCCAhaspartneredwiththeCanadianBeefBreedsCouncilandCanadaBeefInc.tohostTheCanadianCattleIndustry’sAAAGolfTournamentonThursday,August16.Thetournamentoffersagreatdayofgolfandrelationshipbuildingwiththoseinthecattleindustry.Thetournamentwillbecappedat125players,soregisterearlyhttp://en.canadianbeefbreeds.com/index.php?page_id=76.
ThoselessinclinedtoworkontheirbackswingcanconsidertheCCAagriculturaltour.TheCCA`sagriculturaltourwillstartinHighRiverwithatouroftheCargillprocessingplantorWesternFeedlots.TheCargilltourislimitedto24participantsandregistrationswillbeacceptedonafirst-come,first-servedbasis.ThetourwillthenheadtoStavelyto
CCA appears before House of Commons Standing Committee on Environment
CCA 2012 Semi-Annual -- agricultural tour update
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Action NewsCanadian Cattlemen’s Association
InordertoevaluatethecontributionofresearchtotheCanadianbeefcattleindustry,theBeefCattleResearchCouncil(BCRC)isfocusedondefiningresearchindicatorsthatcanbemonitoredonanongoingbasis.Aspartofthat,ahistoricalevaluationofpastcontributionswascommissioned.
Itisimportanttounderstandhistoricalcontributionsinresearchtoappreciatethevalueofcontinuedinvestments,becauseresearchisaslowprocessthattakesyearstodeveloppracticalapplicationsoutofbasicscientificconcepts.Inmanycases,currentadvancementsinproductionarederivedfromresearchdoneseveralyearsago.
Therecentlycompletedhistoricalanalysisdemonstratesthattherehavebeensignificantgainsfromresearchinvestmentsoverrecentdecades.Researchhascontributedtotheindustry’sabilitytocompeteinternationallyandstabilizebeefdemanddomesticallythroughmanagementofinputcostsandaddingvaluetofinishingandprocessingsectors.ToviewasummaryoffindingsfromthehistoricalevaluationofCanadianbeefcattleresearchcontributions,visithttp://www.cattle.ca/action-news/2012/pdf/Historical_Evaluation_Summary.pdf.
Historic evaluation of research investments
CCA Action NewsStaff Contributors:FawnJackson,BrennaGrantWritten, edited and compiled by:GinaTeelandMatthewFrench
Formoreinformation,contact:CCACommunicationsatfeedback@cattle.caorvisitourwebsiteatwww.cattle.ca
Head office:Ste.310,67158thStreetNE,Calgary,ABT2E7H7Phone:403.275.8558Fax:403.274.5686
Ottawa office:1207,350SparksStreet,Ottawa,ONK1R7S8Phone:613.233.9375Fax:613.233.2860
visittheVJVLivestockAuctionandwatchademonstrationfromIntegratedTraceabilitySolutions(ITS)beforeheadingbacktotheDeerfootInn&Casino.InterestedindividualscanregisterfortheCCA`sagriculturaltourherehttp://www.cattle.ca/action-news/2012/pdf/CCA_Agricultural_Tour_Schedule_2012.pdf.
ThoseplanningonattendingtheCCASemi-AnnualcanfindapreliminaryscheduleontheCCAwebsitehttp://www.cattle.ca/action-news/2012/pdf/Semi_Annual_Meeting_Convention_schedule.pdf.ThoseattendingILCcanregisterontheirwebsitehttp://www.ilccalgary.com/html/registration.html.
FormoreinformationontheCCAagriculturaltour,visithttp://www.cattle.ca/action-news/2012/pdf/Additional_information_on_the_CCA_agricultural_tour.pdf.
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