Volume 15 Issue 4 2010 Horizons - Rockwell Collins

Volume 15 Issue 4 > 2010

HorizonsA magazine for the employees and friends of Rockwell Collins, Inc.

www.rockwellcollins.com/horizons

Establishing a record of performance Rockwell Collins is providing the United States Coast Guard withinnovative solutions to effectively carry out missions.Page 3 >

Providing exceptional customer value

T he United States

Coast Guard’s

motto is Semper

Paratus, which means

“Always Ready.”

So when Coast Guard

personnel are on a search

and rescue mission,

combating the illegal flow

of drugs into the U.S., or

supporting response and

cleanup efforts during an environmental

disaster, they need equipment that is

always ready.

More than a decade ago, our company

recognized this when we established

a Performance Based Logistics (PBL)

services contract with the Coast Guard

to help reduce long turnaround times

for equipment repairs. With this

contract, we focused on providing

exceptional customer value, and since

then Rockwell Collins has exceeded the

Coast Guard’s expectations with a

99 percent availability rate for parts

and repair.

In this issue’s cover story, you’ll read

more about how this focus on customer

value not only helped us expand our PBL

contract, but also led to our role as a

subsystems integrator

for cockpits and mission

systems for the

Coast Guard.

As a company, our

ability to innovate and

adapt solutions to meet

the unique needs of

customers is helping

us grow our market

share and become a

complete life cycle systems provider. Yet,

as in the case with the Coast Guard, this

level of trust and collaboration doesn’t

happen overnight with customers.

Many times, it starts with a small group

of employees who go out of their way

to make sure the customer’s needs are

being met.

As we expand our business globally and

develop relationships with customers in

new market segments, it’s important for

our company to continue to find ways to

provide exceptional value. This level of

dedication and collaboration will help us

realize continued success.

Clay Jones

Chairman, President and CEO

HorizonsPublisher: David Yeoman Editorial director: Dan Sandersfeld

Editorial team: Managing editor: Robert Fleener +1.319.295.8791

Editor: Crystal Hardinger +1.319.295.3932

Staff writers: Cindy Duran +1.319.263.1573Karen Hildebrand +1.319.295.5762Katie Shatzer +1.319.389.0448Jill Wojciechowski +1.319.295.4998

Copy editors:Ruth Anne Denker +1.319.295.0643Karen Steggall +1.319.295.5327

Employee contributor in this issue:Ernesto Duarte Magana, Mexicali, Mexico

How to contact us: Email: [email protected] Mailing address: Horizons Rockwell Collins M/S 124-302 400 Collins Road NE Cedar Rapids, IA 52498-0001 Phone: +1.319.295.1000 Fax: +1.319.295.9374 Web address: www.rockwellcollins.com/horizons

How to contact the Ombudsman: Phone: +1.866.224.8137 or +1.319.295.7714 Email: [email protected]

Horizons is published by Rockwell Collins Enterprise Communications for our employees, retirees, shareowners andcustomers. We seek to inform and inspireour readers by incorporating our company’sVision, business goals and other enterprise-wide initiatives throughout our publication. We also strive to spotlight issues that affect our employees, our company and our industry.

All trademarks and registered trademarks contained herein are the property of their respective owners.

©2010 Rockwell Collins, Inc. All rights reserved.

Volume 15 > Issue 4 > 2010

HorizonsVolume 15 > Issue 4 > 2010

On the cover > A United States Coast Guard MH-60 Jayhawk helicopter crew hoists a rescue swimmer after conducting a search and rescue demonstration in Alaska.

Photo courtesy of the U.S. Coast Guard.

14 > Extraordinary adventuresMatt Barton is making it possible for disabled youths

in East Sussex to participate in scouting activities.

16 > Doing business globallyEmployees are using the Country

Navigator tool to obtain hands-on advice.

3 > Establishing a record of performanceRockwell Collins is responding to the United States

Coast Guard’s need for innovative solutions.

7 > Lean at workRockwell Collins employees are realizing the

power of Lean ElectronicsSM through events.

10 > Taking pilot controls to new heightsOur company’s first complete pilot control

system is debuting on the Boeing 787 Dreamliner.

2 > Are we there yet?Our Airshow® moving map provides

the answer and so much more.

The following articles may contain forward-looking statements including statements about the company’s business prospects. Actual results may differ materially from those projected, as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in our earnings press releases and Securities and Exchange Commission filings.

Back Cover > Our hub in Southeast AsiaThe service center in Singapore is a convenient

site for our Asia-Pacific customers.

COV E R STO RY

Establishing a record of performanceRockwell Collins is responding to the United States Coast Guard’s need for innovative solutions to effectively carry out missions and reduce workload.

As their yacht’s mast dangled in defeat more than 1,250 miles

south of Kodiak, Alaska, this past spring, the crew of the

California — participants in the Clipper Round the World

yacht race — waited, hoping help would arrive soon.

ByKatieShatzer

Rockwell Collins Terra Cottapot color: PANTONE 173Process color: C:0 M:80 Y:100 K:5

RockwellCollins Deep Terra CottaSpot color: PANTONE 180Process color: C:0 M:90 Y:90 K:10RGB color: R:217 G:58 B:42 (#30372C)

Rockwell Collins OrangeSpot color: PANTONE 716Process color: C:0 M:50 Y:90 K:0RGB color: R:247 G:148 B:51 (#F17C0F)

Rockwell Collins Yellow*Spot color: PANTONE 124Process color: C:0 M:28 Y:100 K:6RGB color: R:238 G:177 B:15 (#EBAB00)

Rockwell Collins Dark BrownSpot color: PANTONE 462Process color: C:50 M:58 Y:100 K:45RGB color: R:90 G:71 B:26 (#563E22)

Rockwell Collins BrownSpot color: PANTONE 140Process color: C:0 M:27 Y:100 K:54RGB color: R:139 G:105 B:0 (#7A560F)

Rockwell Collins Light BrownSpot color: PANTONE 132Process color: C:0 M:28 Y:100 K:30RGB color: R:187 G:140 B:8 (#A67A00)

Rockwell Collins Dark Yellow*Spot color: PANTONE 131Process color: C:0 M:30 Y:100 K:10RGB color: R:229 G:168 B:17 (#D39100)

Rockwell Collins Dark GreenSpot color: PANTONE 371Process color: C:43 M:0 Y:100 K:56RGB color: R:79 G:111 B:23 (#4A5F1D)

Rockwell Collins GreenSpot color: PANTONE 385Process color: C:3 M:0 Y:100 K:58RGB color: R:129 G:124 B:0 (#6F6A12)

Rockwell Collins Light GreenSpot color: PANTONE 384Process color: C:18 M:0 Y:100 K:31RGB color: R:159 G:166 B:21 (#8B9000)

Rockwell Collins Extra Light Green*Spot color: PANTONE 583Process color: C:23 M:0 Y:100 K:17RGB color: R:175 G:188 B:31 (#ABB400)

Rockwell Collins Dark BlueSpot color: PANTONE 2955Process color: C:100 M:45 Y:0 K:37RGB color: R:0 G:82 B:136 (#003B6F)

Rockwell Collins BlueSpot color: PANTONE 300Process color: C:100 M:40 Y:0 K:0RGB color: R:0 G:125 B:197 (#0068C6)

Rockwell Collins Light BlueSpot color: PANTONE 299Process color: C:80 M:15 Y:0 K:0RGB color: R:0 G:164 B:224 (#00A0E2)

Rockwell Collins Extra Light Blue*Spot color: PANTONE 2915Process color: C:60 M:5 Y:0 K:0RGB color: R:77 G:190 B:238 (#63B5E8)

Rockwell Collins Dark GraySpot color: PANTONE Warm Gray 10Process color: C:0 M:14 Y:28 K:55RGB color: R:138 G:121 B:102 (#7B6E66)

Rockwell Collins GraySpot color: PANTONE Warm Gray 8Process color: C:0 M:9 Y:16 K:43RGB color: R:161 G:149 B:138 (#92877F)

Rockwell Collins Light GraySpot color: PANTONE Warm Gray 4Process color: C:0 M:4 Y:9 K:24RGB color: R:201 G:193 B:184 (#BDB6B0)

Rockwell Collins Extra Light Gray*Spot color: PANTONE Warm Gray 2Process color: C:0 M:2 Y:5 K:9RGB color: R:233 G:227 B:220 (#D9D5D2)

Black*Spot color: Process BlackProcess color: C:0 M:0 Y:0 K:100RGB color: R:0 G:0 B:0 (#232020)

*This color may be used as a tint or percentage.

V O L U M E 1 5 > I S S U E 4 3

UnforgivingPacificwaves20feethighand50mphwindshadravagedtheyacht.Butthatwasjustpartofthecrew’sworries—onememberwasinjuredandthebatteryintheteam’shand-heldradiohaddwindled. Luckily,just175milesaway,aUnitedStatesCoastGuardsearchandrescueteamknewthevessel’sexactlocation.InsideaCoastGuardHC-130Haircraft,aRockwellCollinsDF-430directionfinderantennahaddetectedtheEmergencyPositionIndicatingRadioBeacon(EPIRB)thatemanatedfromtheCalifornia. WidelyusedbytheCoastGuardforitsunprecedentedrangeandaccuracy,theDF-430isoneexampleofaRockwellCollinssolutionthathelpstheCoastGuardmaximizeitsresourcesandsavelives. “Olderdirectionfinderscanonlyofferarangeofafewmiles,whiletheDF-430canpickupsignalsupto200milesaway,”explainedHervéLalanne,aprogrammanagerwhohasledtheDF-430product

lineatRockwellCollinsforabouteightyears.“Thatcapabilityhelpssavelives.” InthecaseoftheCalifornia,oncethesearchandrescueteamreachedtheyacht,anorangecanisterwithaVHFradiowasdroppedfromtheHC-130Haircrafttoenablebettercommunication.Theinjuredcrewmemberwasmovedtoanearbymerchantvesselandraceorganizerswerenotifiedofthedistresscall.WiththehelpoftheCoastGuardandtheDF-430,thecrewoftheCaliforniaavoidedtragedyandeventuallywasabletomakerepairsinordertosailsafelyintoSanFrancisco. “Usingthenewdirectionfinder,wewereabletoflytothevessel’spreciseposition,savingtimeandfuel,”saidCoastGuardLt.CommanderMikeWoodrum.“Avisualsearchofthewatersintheroughseaconditionswouldhavebeenextremelydifficult,andthere’sasignificantchancewewouldn’thavebeenabletofindthevesselwithoutthesetools.”

PhotoscourtesyoftheU.S.CoastGuard























2 H O R I Z O N S > 2 0 1 0

ByKatieShatzer

Whethertravelingtotheothersideofthecountryortheothersideoftheworld,theRockwell

CollinsAirshow®movingmapprovidesaneasyanswertoanage-oldquestion:Are we there yet? Recognizedasoneofthemostpopularmovingmapsystemsintheindustry,Airshowkeepspassengersinformed,entertainedandintouchwithinformation.Alongwith3Dmovingmaps,thesystemdisplaysworldclocks,flightinstrumentpanels,informationtickersandcontentfrommediasuchasBloomberg,CNNandTheWallStreetJournal. “It’scommontoseepassengerswatchingAirshowthroughoutthedurationoftheflight,”explainedLupitaHo,aprincipalmarketingmanagerforCabinSystemsinTustin,Calif.“Itmakestheflightmoreenjoyable.”

Recent enhancementsEarlierthisyear,RockwellCollinsreleasednewsoftwareforAirshow4000for

businessaircraft,whileupgradesforAirshow4200and4200Dforcommercialairlinesareexpectedin2011.InSeptember,AirshowInteractivewasintroduced,combiningstate-of-the-art3Dgraphicswithaninteractive“info-tainment”experience. Thenewversionofthesoftwarecontainsahigh-tech3DroutemapbasedondatafromtheNationalAeronauticsandSpaceAdministrationandavirtualhead-updisplay(HUD)thatpresentsinformationasthepilotwouldseeitthroughaHUD.Thesefeaturesallowpassengerstodeciphertheirlocationandlandmarksmoreprecisely. Anup-to-datelookandfeel,alongwithinnovativetimeandflightstatusdisplays,dayandnightviewsfor3Dmaps,anddetailsaboutpointsofinterest,alsowere

partofthesoftwareenhancements.Inaddition,thesoftwarecanbecustomizedforeachaircraft. “Airshowisallabouteye-candy,”saidJeffDavis,principalprogrammanagerforthemovingmapproductlineinTustin.“We’velearnedfromcustomerfeedbackthatourproductshavetobevisuallyexciting.”

Industry leaderRockwellCollinsisapioneerinprovidingmovingmapsforaircraft.TheAirshowproductlinewasfirstdevelopedinthe1980s,andenhancementshavebeenaddedregularlytomeetevolvingmarketneeds. Thelatestupdatetothesoftwarebeganwiththeuserinmind.Feedbackfromcurrentandpotentialcustomers,aircraftmanufacturers,acustomeradvisoryboardanddealernetworkswasimportantinthedevelopmentofthenewcapabilities. “Werealizethatwehavecompetition,soweareconstantlystrivingtomakesurethatwehavethebestdesignsandfeaturesinthemarketplace,”saidHo.“Thisreleasemarksanothermilestoneforourcompany,yetweneedtoremainfocusedoninnovationtosustainourleadershipposition.”<h>

Are we there yet?Our Airshow® moving map provides the answer and so much more.

> Keeping passengers informed and entertained – As a leader in head-up displays for flight decks, Rockwell Collins was able to integrate a virtual head-up display (pictured on the left) into the cabin as part of the newest software enhancements to Airshow. The overall look and feel of the system also was updated.

> Latest generation of Airshow –A high-tech 3D route map based on data from NASA is one of the features recently added to our Airshow product line. This enhancement allows passengers to decipher their location more precisely.

Rockwell Collins images.























4 H O R I Z O N S > 2 0 1 0























V O L U M E 1 5 > I S S U E 4 5

New level of trustWhilesearchandrescuemissions—liketheCalifornia—oftenreceivethemostattention,theCoastGuardisuniqueinthatitscoremissionrolesaretoprotectthepublic,theenvironmentandU.S.securityinterestsinmaritimeregions. TheCoastGuardisakeydefenderofAmericanports,waterwaysandcoastalareas,andplaysanimportantroleincombatingtheillegalflowofdrugsintotheU.S.Additionally,duringenvironmentaldisasters—suchastherecentBPDeepwaterHorizonoilspillintheGulfofMexico—theCoastGuardsupportsresponseandcleanupefforts.ThisarrayofcivilandmilitaryresponsibilitiesmeansthattheCoastGuardneedsreliableandefficientsolutionstoeffectivelycarryoutmissionswhilealsoreducingworkload. Formorethanthreedecades,RockwellCollinshasbeenprovidinginnovativecommunicationandnavigationsolutionstosupporttheCoastGuard.Yet,morerecently,ourcompanyhasestablishedanewleveloftrustasasubsystemsintegratorforcockpitsandmissionsystemsandasaPerformanceBasedLogistics(PBL)serviceprovider. “OurstrongrelationshipwiththeCoastGuardovertimehasallowedustomoveintonewroles,”saidJimPerkins,aprincipalmarketingmanagerinGovernmentSystemsforRockwellCollins.“Alongwithprovidingindividualproducts,we’reworkingwiththeCoastGuardtounderstanditsmissionsandadaptsystemsolutionsaccordingly.”

An integrated solutionWithinthenext10years,theCoastGuardplanstocompletetheconversionof42

CoastGuardHH-60JaircrafttoMH-60Taircraftinordertoimproveoperationalcapabilitiesandreliability.OneofthefeaturesoftheMH-60TistheRockwellCollinsCommonAvionicsArchitectureSystem(CAAS)cockpit,whichoffersfullyintegratedflightandmissionmanagementcapabilities. InitiallydevelopedfortheU.S.Army’sSpecialOperationsForcesMH-47GChinookandtheMH-60L/MBlackHawk

aircraft,CAASwasdesignedwithanopen,non-proprietarysystemarchitectureutilizingexistingcommercialstandardstoallowcustomerstoeasilyupgradetheavionicssystemwithnewhardwareandsoftwareoverthemanyyearstheywilloperatethehelicopters. AnotherbenefitoftheopensystemarchitectureisthatCAASalsocanbeadaptedtomeettheuniquemissionrequirementsofotherbranchesoftheU.S.armedforces—liketheCoastGuard. “Inthedefenseindustry,proprietarysystemshavebeentypical,buttheymakeitdifficultforcustomerstoupdateandmaintaintheequipment,”saidRobertKoelling,aprincipalprogrammanagerinMobilityandRotaryWingSolutionsinGovernmentSystemsforRockwellCollins.“We’vetakenaninnovativeapproachwithCAAStogiveourcustomersareasonablypricedsolutionwithgreatcapabilitytoreducepilotworkloadandsimplifyintegration.”

Using CAAS for mission-specific tasksInsidetheMH-60T,oneofthemostvisibleelementsoftheupgradeisthenewall-glasscockpit.Insteadofrounddials,thecockpitnowfeaturesfivemultifunctionaldisplays,whichprovideflight-criticalandmission-specificinformationsuchasweatherradar,flightplans,imagery,maps,andengineandpowertraindatatothepilots. WhenadaptingCAASfortheMH-60T,engineersnotonlyhadtotakeintoconsiderationrequirementsfornavigationandsituationalawareness,butalsomission-specifictasks. FortheCoastGuard,oneofthemission-specificrequirementsisanimagecaptureandtransfersolution.OntheHH-60Jaircraft,therewasn’taneasysolutionincorporatedintothecockpitsystemstocapturestillimagesorvideofromonboardsensors. “ThereislimitedcrewintheMH-60T,”saidPerkins.“Insteadoffocusingoncollectingimages,thecrewneedstobeabletofocusonflyingtheaircraftsafelytocompletethemission.” WiththeupgradetotheMH-60T,RockwellCollinsengineerswereabletorepurposethe“WPN”buttonintheCAAScockpitfortheCoastGuard.IntheU.S.ArmyCAAScockpit,“WPN”means

“Weapon,”butintheMH-60TCAAScockpit,“WPN”means“WantPictureNow.” Today,byusingtheForwardLookingInfrared(FLIR)Electro-OpticalSensorSystem,theCoastGuardisabletocapturestillimagesorvideobysimplypushingthe“WPN”buttonintheMH-60T;filesremainonaharddriveuntiltheaircraftlands.Inthefuture,theCoastGuardwouldliketofurtherupgradethesystemtousethe“WPN”buttontotransmitimagesinnearrealtime.Reducing workloadAccordingtoPerkins,partofthenearreal-timeimagetransfersolutionmight

befoundintheARC-220radio,whichRockwellCollinsandtheCoastGuardareconsideringinordertoimplementautomaticpositionreporting,alsoknownasBlueForceTracking(BFT). “Rightnow,mostpositionreportingisdoneviavoice,”explainedKoelling.“ImplementingBFTwouldautomatetheprocess,reducingworkloadforthepilotsandallowingthemtofocusonthetaskathand.” PositionreportingisconductedusingARC-220radiosinconjunctionwiththeUnitedStatesCustomsandBorderProtectionHFCellularOverTheHorizonEnforcementNetwork(COTHEN).RockwellCollinshelpeddevelopCOTHENmorethan25yearsagofortheCustomsdepartment’slong-rangecommunicationneeds,andtheCoastGuardisincreasinglymakinguseofthenetwork. Thenetwork—whichRockwellCollinsservicesandsupports—automaticallyroutesatransmissionthroughfixedsitesacrosstheU.S.,makingthenetworkassimpletouseasacellphone.ThegroundradionetworkiscompatibleintheairwithARC-220radiosinCoastGuardhelicopters. “It’soneofahandfulofgroundcommunicationnetworksintheworldthatisthisautomated,”saidLonniePederson,aprogramsmanagerinSurfaceSolutionsinGovernmentSystemsforRockwellCollins.“TheCoastGuarddoesnothavetoinvestinadditionalHFgroundinfrastructure.COTHENprovidesthemahighlyautomated,robustandflexiblelong-rangegroundcommunicationsnetworktouse.” SincemostoftheCoastGuard’s

> Adapted for the Coast Guard — The United States Coast Guard’s MH-60T includes the Rockwell Collins Common Avionics Architecture System (CAAS) cockpit, which was first developed for the U.S. Army Special Operations helicopters. While developing CAAS, Rockwell Collins applied standards from the commercial industry to create an open system architecture. This non-proprietary architecture makes it easier to adapt CAAS to meet the unique mission requirements of the Coast Guard.

ARC-220 radioRockwell Collins and the Coast Guard are considering a low-cost solution for automatic position reporting, also known as Blue Force Tracking (BFT), using existing solutions — specifically our company’s ARC-220 radios and the Customs and Border Protection HF Cellular Over The Horizon Enforcement Network (COTHEN). Most of the Coast Guard’s aircraft already fly with ARC-220 radios, and Rockwell Collins helped develop COTHEN more than 25 years ago for the Customs department’s long-range communication needs.

DF-430Since 2007, nearly 100 rescues at sea have been attributed to the use of the Rockwell Collins DF-430 direction finder antenna. Developed at our facility in Toulouse, France, the DF-430 provides 360-degree coverage and detects signals from unprecedented distances when search and rescue teams are searching for distressed vessels’ emergency beacons. Along with the United States Coast Guard, the DF-430 is used by search and rescue teams in more than 20 countries.

PhotobyTedCarlson,MissionViejo,Calif.

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6 H O R I Z O N S > 2 0 1 0

aircraftalreadyflywithARC-220radios,implementingautomaticpositionreportingusingtheseradiosoffersalow-costsolution.AccordingtoPerkins,theimplementationofBFTfortheCoastGuardalsocouldcontributetothedevelopmentofanearreal-timeimagetransfersolution. “EnhancedpositionreportingforknownCoastGuardassetscouldimprovetheradiolinkoptionsavailableforimagetransfer,”saidPerkins.“AgoodmapofthelocationsofotherassetsandasystemabletorecognizethoseassetscouldenabletheCoastGuard’sdesireforaone-buttoncapabilitythatwouldtransferimagesinnearrealtime.”

Performance Based Logistics servicesAdecadebeforethefirstMH-60TflewwithaCAAScockpit,ourcompany’sservicesorganizationbeganbuildingourreputationforprovidingexceptionalcustomervalue. In1999,RockwellCollinsrespondedtotheCoastGuard’sneedformoremission-readyaircraftbyreplacingfirm-fixed-priceservicecontractswithaPerformanceBasedLogistics(PBL)contract,whichprovidesbroadercoverageandlogisticsmanagementservices. ThefirstPBLcontractstartedwithjustsixpartnumbersonasingleplatform.Today,ourcompany’s10-yearcontractincludestheCoastGuard’s

entireairbornefleet,spanning150partnumbersonfiveplatforms. “ThecurrentPBLarrangementwasn’tbornovernight,”saidKurtKaufman,aseniorprogrammanagerforRockwellCollinswhohasmanagedthePBLcontract.“Itwasamatterofbuildingtrustthroughperformance.ThesuccessandtrustRockwellCollinshasearnedwiththePBLcontracthasestablished

ourcompanyasacompletelifecyclesystemsprovidertotheCoastGuard.” InthedevelopmentofthePBLcontract,RockwellCollinsfocusedontheCoastGuard’smostimportantrequirement—missionreadiness—topresentaservicesolutionthatemphasizedavailabilityandreliabilityofequipment. “Underthepriorfirm-fixed-pricerepairarrangement,abrokenunitwouldcomeinandwewouldcompleteananalysis,”saidKaufman.“Ifitwasnotastandard

repair,theCoastGuardwouldneedtoproviderepairauthorizationwithanotherpurchaseorder,causingalargelagtimetogetthebrokenunitreleasedforrepair.Longturnaroundtimeswereleadingtomission-incapableaircraft.Theaircraftwouldnotbereadyformissionsbecausepartswereunavailable.” Today,underthePBLcontract,whenRockwellCollinsreceivesarequisitionforapartfromanyof25locations,arefurbishedspareisautomaticallyshippedtotheCoastGuard.Inthecontract,theCoastGuardrequiresanavailabilityrateforpartsandrepairof85percent.Sofar,RockwellCollinshasexceededtheCoastGuard’sexpectationswithanavailabilityrateof99percent.

Continuing to understand customer needsWhetherdevelopingtheDF-430,optimizingtheCAAScockpit,adaptingcommunicationcapabilitiesorengineeringPBLsolutions,therelationshipbetweenRockwellCollinsandtheCoastGuardischaracterizedbyourcompany’sabilitytounderstandcustomerneedsandinnovateaccordingly.AsRockwellCollinsexploresnewopportunitieswiththeCoastGuardandothermilitarycustomers,aresoundingcryformissionreadinessandworkloadreductionshapesourstrategy. Atthesametime,asGovernmentSystemsworkstogrowourmaritimebusiness,ourlegacyofprovidingtrustedcommunicationandnavigationsolutionsaswellasadaptablemissionsystemsisopeningdoors.WiththeU.S.Navy,MarineCorpsandtheCoastGuardlookingforcommonalityamongtheirsolutions,it’simportantforRockwellCollinstobeabletodemonstrateourcompany’sabilitiesthroughpastperformance. “Thereareseveralopportunitiesinthemaritimemarketsegmentthatalignwithourcorecapabilities,”saidAlanProwse,seniordirectorofFieldSalesandBusinessDevelopmentSupportOperationsforGovernmentSystems.“Andasweformourstrategies,we’recertainlylisteningtoourcustomers.”<h>

> Providing exceptional customer value — When establishing the Performance Based Logistics (PBL) services contract, Rockwell Collins focused on the Coast Guard’s most important requirement — mission readiness. The first PBL contract started with just six part numbers on a single platform. Today, our company’s 10-year contract includes the Coast Guard’s entire airborne fleet, spanning 150 part numbers on five platforms.

“The success and trust Rockwell Collins has earned with the PBL contract has established our company as a complete life cycle systems provider to the Coast Guard.” — KurtKaufman

PhotocourtesyoftheU.S.CoastGuard

Lean at workRockwell Collins employees are realizing the power of Lean ElectronicsSM through events.

Formanypeople,thequickestwaytolearnisbydoing.This

alsoistruewhenitcomestolearningLeanElectronicsSM.

ByparticipatinginLeanevents,RockwellCollinsemployees

notonlyareabletolearnmoreabouttoolsandprinciples,

they’realsoabletoexperiencefirsthandhowLeanworks.

“Employeesstartwithidentifyingaproblemwithintheirownwork

areaand,byusingsimpletools,ithelpsthembuildtheirLeanknowl-

edge,”saidToddMoser,managerofEnterpriseLeanforRockwellCol-

lins.“Astheystartapplyingthetools,theygainactionableknowledge

andresults.”

Therearetimes,though,whenmorecomplexLeanevents—such

asvaluestreammapping,rapidprocessimprovements(RPI),projects

andbursts—areneeded.Successfulexecutionoftheseeventsand

theiroutcomesreinforcehowLeantoolsandprinciplescanhelpour

companysolvelargerproblemsandmakeiteasiertoachieveour

goals.ItalsohelpsemployeesdevelopandunderstandcommonLean

language,accordingtoMoser.

“Havingacommonlanguageandtoolsetenablesandempowers

allofouremployeestodrivecontinuousimprovementinourdaily

activities,”heexplained.“Everyonecanidentifyproblemsthatleadto

wasteandinefficienciesandthenapplythemosteffective

toolstoimplementimprovements.”

Thefollowingpageshighlightfourexamplesofhow

RockwellCollinsemployeeslearnedmoreabout

Leanbyparticipatinginevents.Ineachexample,

theywereabletoidentifythecustomerneed,

determineasolution,andachieveresults.

Moreimportant,though,isthefactthat

theseemployeeswillcontinuetocarry

theirLeanexperienceswiththem

andcanapplywhatthey’velearnedas

newchallengesandopportunitiesarise.























> Transferring knowledge – Through a series of Lean events, Julie Ormsby, a manager of Technical Support in Government Systems, learned more about Lean tools and principles while also helping her team obtain more space in the Government Systems Rotary Wing lab. Photos by Paul Marlow, Cedar Rapids, Iowa

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8 H O R I Z O N S > 2 0 1 0

Improving costs with red bins

What was the customer need?• Improveproductquality,costeffectiveness andresponsivenesstoexternalcustomers

Lean tools included: PlanDoCheckAct,Visualcontrols,Standardwork,Errorproofing

Lean solution: InFebruary2010,theDisplaysIntegratedProductionTeam(IPT)andsupportstaffimplementeda“redbin”process,whichinvolvestheuseofaredrackwhereteammembersplaceallworkmanshipdefectsfoundduringassemblyandtest.Thisprocessprovidesaforumthatencouragesteammemberstotalkaboutproblemsanddefectsandtocollaborateonresolutions.

Asdefectsareplacedontherack,theteammembersdeterminerootcauseanddefineresolutionsusingacon-sistentPlanDoCheckActmethodology.Throughtwice-dailymeetings,allissuesarereviewed.Whenissuesarisethatrequireinputsfromotherorganizations(suchasdesignchanges),thesupportandproductionteamscollaboratewiththoseorganizationstodeterminethebestsolutiontotheproblem.

Results:• ReducedDefectivePartsperMillionOpportunity(DPMO) by45percent• Createdanenvironmentwheretheentireteam(production personnel,supportstaffandleadership)iscomfortable surfacinganddiscussingproblemseveryday• Instilledownershipofidentifyingandsolvingproblems amongallteammembers• SuccessbytheDisplaysIPThasinspiredotherteamsinboth productionandofficeenvironmentstoimplementredbins

Establishing a customer-triggered pull system

What was the customer need?• Improvedeliverytimingforasinglesales orderofbusinessandregionalavionics

Lean tools included:Valuestreammap,Kanban,Visualcontrols

Lean solution: CessnaandHawkerBeechcraftbuildbusinessaircraftinsingle-pieceflow.Toalignwiththisprocess,RockwellCollinsbuildsasinglesalesorderofavionics—whichistypically70to90lineitemsperaircraft.Allofthecompo-nentsareaccumulatedincontainersandshippedtothecustomertogether.ThesewheeledcontainersfollowalongthefinalassemblystagesoftheaircraftandarereturnedtoRockwellCollinsforfutureshipments.Sincethisprocessisdesignedtobe“justintime,”salesorderduedatesandcustomerneedshavetobetimedperfectly.

Problemsarosewhensalesorderduedatesweren’tliningupwithcustomerlinerates.Tosolvethisproblem,OperationsemployeesfromourfacilityinMelbourne,Fla.,usedago-and-seeapproachandwalkedthecustomers’factoryfloors.Inworkingwithourcustomerstomapthevaluestreams,buildratesofvariousproductionlineswereidentifiedandtheconsumptionrateoftheavionicscontainerswasdefined.

TheresultingsolutionisasequentialKanban“pull”systemonthecontainers,whichsynchronizessalesorderswithbuildorders.Thissystemallowscustomerstokeeponlyasmallquantityofcontainersonhandanddramaticallyreducestheinventoryinvestmentatthecustomers’facilities.

Results:• ReducedRockwellCollins-managedinventorystoredat customersitesby$6million• Reducedpremiumfreightcostsby$500,000annually• Increasedproductivityby25percentinthe RockwellCollinspackingarea

Gaining efficiencies with 5S

What was the customer need?• ObtainmorespaceintheGovernmentSystemsRotaryWinglab toaccommodaterapidprogramgrowth

Lean tools included:5S,Visualcontrols

Lean solution: Withthegrowthofourbusiness,theRotaryWingprograminGovernmentSystemswasfacedwithaccommodatingrapidprogramgrowthwithintheirexistinglabspace.Througha5S,theteameliminatedsignificantclutterfromthearea,andalsorecognizedthattheoverallspacewasbeingusedinefficiently.

Throughaseriesofburstsanddo-its,theGovernmentSystemsteamidentifiedandimplementedquick-fixopportunitiestoprepareforalargerrenovationproject.Theyalsoheldbursteventswithotherdepartmentstodiscusschanges,impacts,needsandschedules,whichhelpedgainbuy-inandsupport.Byorganizingathree-phaseprocessover10months,theteammaintainedafunctioninglabformorethan30programswhilestillaccommodatingcustomerneeds.Theirprojectplanalsotookintoaccounttherelationshipsbetweenprogramsandhowtobettercollocateteamssothatthespacewasusedefficiently.

Results:• Accommodated12newRotary Wingprogramswithspace availableforfuturegrowth• Movedallserverstationstoone area,whichfreedup48linear feetofbenchspaceforother hardwaredevelopment• Setupnewworkbayswitha standardpowerpackagethat isadaptabletoanyprogram, allowingreconfigurationwithout significantinfrastructurechanges• Establishedadesignatedareaforprogramswithfrequentforeign nationalvisitorstocomplywithexportcomplianceguidelines andminimizevisitdisruptions

5S—Sort,simplify,systematicclean,standardizeandsustainError proofing–Comprehensivemethodtoprevent mistakesanddefectsPlan Do Check Act—Animprovementcyclebasedon fourstages–proposingachangeinaprocess, implementingthechange,measuringtheresults, andtakingappropriateactionKanban—Visualsignaltoproduceinformation, productorservice

Standard work—Seriesofstepsdeterminedtobe thebestwaytoperformataskValue stream map—Identifiesallactionsandtasks–bothvalue addedandnon-valueadded–requiredtobringanitem(oran idea,information,productorservice)fromitsinception throughdeliveryVisual controls–Methodtofacilitatethetransferofimportant informationasquicklyaspossible

Filling requisitions through updated recruiting practices

What was the customer need?• Morequalifiedcandidatesforjobrequisitions

Lean tools included: Valuestreammap,standardwork

Lean solution: Toensureourrecruitingeffortsarerelevantandeffective,ourTalentAcquisitionteamheldavaluestreammappingeventlastyear.Theydeterminedsignificantgapsthatweredrivinginefficienciesforbothrecruitersandhiringmanagers.

Thestandardhiringpracticeformostrequisitionswastopostaposition,collectapplications,coordinateinterviewsandextendoffers.Whileitseemedlikeacommon-senseapproach,theprocesswasnotdrivingthedesiredresults.Also,duetothelackofastrongpartnershipbetweentherecruitersandhiringmanagersandahighvolumeofrequisitions,mostoftheresponsibilityforreviewingandscreeningcandidateswasbeingplacedonthehiringmanagers.

Inalignmentwiththevaluestreammap,theteamcompletedseveralRPIs,burstsanddo-itstoestablishanewrecruitingmodel.ThisnewmodelallowsTalentAcquisitiontobecomeamorestrategicpartnertoitsinternalcustomers.

Alongwithtrainingemployeesonthenewprocess,theTalentAcquisitionteamismonitoringstandardwork,ensuringitissustained.Theteamalsoisassessingrelevancebasedontheever-changinghiringneedsofourbusiness.

Results:• Betteruseofthecandidatepoolhasledtomorehigh-quality candidatesforspecificroles• Upfrontphonescreensbyrecruitershavereducedthenumberof resumeshiringmanagersneedtoreviewfromabout18tofive• Recruitershaveincreasedthenumberofcandidatetouchpoints onaveragefromapproximatelyonetofive,resultinginbetter communicationwithcandidatesonthestatusoftheirapplications

Examples of tools that can be used in eventsTypes of Lean events

Value steam mapping—Identifiesopportunitiesforimprovement; typicallyinvolvescurrentstate,idealstateandfuturestatemapsLean project —Usedtoimplementmorecomplex improvementswithgreaterlong-termimpactRapid process improvement (RPI)—80percentof improvementsareimplementedduringevent;20percent ofimprovementsareimplementedwithin30daysBurst—RelativelysimpletasksintendedforquickimpactDo-it —Asingletaskwithimmediateimpact

Lean referencesTolearnmoreaboutLeaneventsandtools,employeescanvisittheLeanElectronicswebsite,whichisaccessiblevia“L”intheRockwellCollinsOnlineIndex.

Taking pilot controls to new heightsOur company’s first complete pilot control system is debuting on the Boeing 787 Dreamliner.

Inthesky,asthenewBoeing787Dreamlinercompletesrigoroustest-ingtoachievecertification,BoeingtestpilotsareputtingtheRockwellCollins-designedpilotcontrolsystem

throughitspaces,makingnoteofanyadjustmentsthatmightbeneededpriortotheaircraft’sentryintoservice. Ontheground,atourfacilityinIrvine,Calif.,RockwellCollinsemployeesarefine-tuningthesystemastheyreceivefeedbackfromtheBoeingteam. “Whenthepilotcontrolsmovedfromalabenvironmenttotheactualflightdeck,weexpectedsomechanges,”explainedTonyNajjar,seniordirectorofElectro-MechanicalSystems(EMS)inIrvineforRockwellCollins.“Overall,feedbackonourpilotcontrolshasbeenverypositive,andtheadjustmentswe’vemadewillmakethesystemevenmoreefficient.” Thefirstsystemofitskindcreatedforacommercialjet,ourpilotcontroltechnol-ogyhashelpedsetanewstandardforthedevelopmentoffuturepilotcontrolsystempackages. “ThisprogramsetsRockwellCollinsupwelltocapitalizeontwotrends:theadoptionoffly-by-wiretechnologyacrossthecommercialandbusinessaviationmarketsegmentsandtheoutsourcingofpilotcontrolpackagestosystemintegratorsbyoriginalequipmentmanufacturers,”explainedJoelOtto,seniordirectorofCommercialSystemsMarketingforRockwellCollins.

A real firstAboutsevenyearsago,RockwellCollinsfirstapproachedBoeingwithaproposalforthe787’sthrottleandcontrolstand.Atthattime,thesecapabilitieswereamongourcompany’scorecompetenciesintheareaofpilotcontroltechnology. Yet,inordertoreducecostsandstreamlinethedesignprocessandfinalassembly,Boeingwantedthepilotcon-trolstobebuiltasonepackage,insteadofhundredsofpartsthatwouldhavetobeassembledtogetherlater. Inthepast,mostofthedesignworkandmanufacturingofthepilotcontrolsystemswasdonein-houseatBoeing.But,accordingtoPaulBarnes,principalmarketingmanagerinIrvineforRockwellCollins,Boeing’srequestforonepackagedroveourcompanytothinkaboutwhatmorewecouldoffer. “Boeing’sapproachprovidedRockwellCollinswiththeopportunitytothinkaboutproposingmorethanthethrottleandcontrolstand,”hesaid.“Wejumpedattheopportunitytodefinethepackagestructurethewayitistoday.Thiswasachancewehadneverhadbefore–arealfirstforus.” Intheend,RockwellCollinsofferedapackagethatwascosteffective,andourproposedcontrols–whencompleted–wouldbemorethan100poundslighterthantheBoeing777pilotcontrols.

Overcoming design challengesIn2004,RockwellCollinswasofficiallyawardedacontractthatincludednotonlythethrottleandcontrolstandforthe787,butalsothespeedbrake,flapcontrolmodules,andthepitch,rollandyawpri-marypilotcontrols.Additionally,thecon-tractincludedthesensorsthatinterfacewiththeaircraft’sfly-by-wiresystems,wheremovementsofthecolumn,wheel

andpedalsareconvertedtoelectronicsig-nalsandtransmittedviaelectricalwires. “Thiscontractopenedupawholenewmarketsegmentforofferinganentirepilotcontrolsystem,”saidBarnes.“ThiswasahugeopportunityforRockwellCollins.”

Yet,designingthe787pilotcontrolsmeantRockwellCollinsemployeesneededtoconsiderseveralimportantrequirements,someofwhichwerenewtoourcompany. Notonlydidthecontrolsystemhavetobelighterandcosteffective,italsohadtofeellikethe777controlsysteminordertomakethetransitiontothe787easierforpilots. AccordingtoFerliFernandes,principalsystemsengineerinIrvineforRockwellCollins,suggestingtheuseoffly-by-wiretechnology—whichalsowasusedonthe777—wasonewayourcompanywas























ByMarielleRodeheffer

> Fine-tuning the system — Rockwell Collins employees (left to right) Ferli Fernandes, Mai Tran and Pedro Leon are examining one part of the pilot control system for the Boeing 787 at our facility in Irvine, Calif. When completed, the 787 pilot controls are more than 100 pounds lighter than the pilot controls on the Boeing 777.

Photo by Laurel Hungerford, Costa Mesa, Calif.

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Our role on the 787 Dreamliner program

Along with the pilot controls, Rockwell Collins is providing solutions and systems integration for the following on the 787:

• Flight deck display system • Crew alerting system• Communication and surveillance systems• Core network • Common data network























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abletomeetsomeofthoserequirements. “Ultimately,fly-by-wirecontrolsweighlessandtakeuplessspace,”saidFernandes,leadengineeronthe787pilotcontrols.“Butthatleftanotherchal-lenge.Thefly-by-wirecontrolshadtobedesignedtolookandfeellikethoseonamechanicallycontrolledairplane.”

Creating the desired feelWithmechanicalpilotcontrolsystems—whichtypicallyconsistofpulleys,bellcranksandcables—theaerodynamicforcesonthecontrolsurfacesarefeltdirectlybythepilotintheformofforce

orpressure,accordingtoGeorgePalmer,seniorcaptainatRockwellCollinsFlightOperations.Thistangiblefeedbackprovidesaerodynamicsituationalawarenessforthepilot,makingthe“feel”ofthepilotcontrolsessential. Whilefly-by-wiretechnologyreducespilotworkload,italsoeliminatesmechanicalgearsthatrespondtothepilot’smovementsinatraditionalpilotcontrolsystem.Sothefeelhastobeartificiallyadded. “Whenyoufeelachangeinforceorpressurethroughthecontrols,youcanimmediatelydealwithitifneeded,”said

Palmer,whopilotsourcompany’scorpo-ratejets.“Iffeelwasn’tartificiallypro-videdinfly-by-wiresystems,itwouldbedifficulttomanuallycontroltheairplane.” Bycombiningcomputersoftwarewiththehardwareofthepilotcontrols,RockwellCollinsemployeeswereabletocreatethedesiredfeel.Infact,Boeingpilotshadtheoptionofcustomizingtheforcefeltwhenflyingthe787duringthedevelopmentofthepilotcontrols. “Byusingtheflightcontrolsystem,wecanprograminanyforcevalue,”saidFernandes.“Ultimately,theexperienceofflyingthe787Dreamlinerisexactlywhatpilotswantittobe.”

A work of art and scienceInadditiontocreatingfly-by-wirecontrolsforthe787,theRockwellCollinsteamwouldbepresentedwithotherchallengesthroughouttheproject.Forexample,theteamhadtotaketheaestheticappealofthepilotcontrolsintoconsideration. Theroundededgesandflowinglinesofthe787cabinwouldcontinueintotheflightdeck,givingtheentireinterioroftheairplaneasmooth,cohesiveappearance. “Inthepast,we’veonlybeenconcernedwithfunctionality,”saidBarnes.“Butnowwehadtotakeintoaccounthowevery-thingwouldappealtotheeye;thiswasbrandnewterritoryforRockwellCollins.” ByworkinghandinhandwithBoeingemployeesandholdingregularcross-companybriefings,theRockwellCollinsteamwasabletoincorporatedesignfeedbackthroughouttheentirecourseofthepilotcontrolcreationprocess. “Bytheendoftheprocess,theflightdeckofa787Dreamlinerwastrulyaworkofartandscience,”saidBarnes.

Feedback from pilots was essentialWhilepilotinputhasalwaysbeenpartofthedesignprocessatRockwellCollinsforpilotcontrolpackages,userevaluationsweremorecriticalforthe787duetothesizeofthesystem.

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“Withthepilotcontrolpackagesweworkedonbefore,wecouldanticipatewhatpilotswouldsay,”saidFernandes.“Withthe787,wedidn’tknowwhattoexpect.” InsidealabinourIrvinefacility,engi-neersconstructedaplatform—knownasthepilotcontroldevelopmentrig—forBoeingpilotstousefortesting.Overthecourseofayear,RockwellCollinsemploy-eesconductedthreeroundsoftestingwithBoeingpilots. “Itwasasingleseatwitharoughconstructionofthepilotcontrols,”saidBarnes.“Itsimulatedwhatthecontrolswouldfeellike,whichcanbeverysubjec-tivebasedontheindividual.” Feedbackfrompilotsrangedfromhowthepilotcontrolsfeltduringaturn,takeofforlanding,aswellashowmuchpressurewasfeltataparticularmomentandtheamountofforceneededtomanipulatecertainpiecesofequipment. Byincorporatingpilotinputduringthedesignprocess,ourcompanywasableto

meetmorethan150requirementssetbyBoeingforthepilotcontroltechnology,accordingtoFernandes. “Thereal-timefeedbackwaskey,”hesaid.“It’sdifficulttoartificiallyrecreatesomethingsoindefinable.Withouttheliveinputfromthepilots,itwouldhavebeenimpossible.”

Building upon our successOverthesummer,the787successfullylandedoutsideoftheUnitedStatesforthefirsttime,travelingabouteighthoursfromSeattle,Wash.,toFarnborough,UnitedKingdom,wheretheairplanewasondisplayatthe2010FarnboroughInternationalAirshow. “The787Dreamlinerispowerful,sleekandawe-inspiring,andithasapilotcon-trolsystemtomatch,”saidNajjar.“Seeingtheairplanefly,knowingthepilotsareonboardusingcontrolswedesignedforthem,istrulyexciting.” AsRockwellCollinscompletestherequirementsforthe787,employeesin

Irvinearecontinuingtoconsiderwaystoperfectourpilotcontroltechnology.Inthefuture,theteamhopeslessonslearnedonthe787systemwillcontinuetopositionourcompanyasaleaderinpilotcontroltechnology.

“Wewerethefirstintheindustrytodevelopacommercialpilotcontrolsystemasonepackage,”saidNajjar.“Thissuccessisanexampleofourcompany’sinnovativecapabilities.”<h>

“By the end of the process, the flight deck of a 787 Dreamliner was truly a work of art and science.”— Paul Barnes

> Innovative design — TheroundededgesandflowinglinesoftheBoeing787cabincontinueintotheflightdeck,givingtheentireinterioroftheairplaneasmooth,cohesiveappearance.Whendesigningthepilotcontrolsystem,theRockwellCollinsteamalsohadtoconsidertheaestheticappealofthe787.

> Creating one package – In order to reduce costs and streamline the design process and final assembly, Boeing wanted the 787 pilot controls to be built as one package. Mai Tran, a senior electro-mechanical assembler in Irvine, Calif., is installing connectors on the speedbreak module, which is part of the Rockwell Collins pilot control system.

Photo courtesy of Boeing

Photo by Laurel Hungerford, Costa Mesa, Calif.























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V O L U M E 1 5 > I S S U E 4 15

Eachsummer,MattBartondepartswiththe2ndChaileyScoutGrouponacampingtripintheUnitedKingdom,accompaniedbymorethan

25volunteers.Likethousandsofotherscoutgroupsworldwide,theEastSussextroopstaysatacampsiteforaweek—learning,exploringandhavingagoodtime. What’suniqueaboutthisscoutgroup,however,isthefactthatmanyofthe

adultvolunteersaremedicallytrainedandthescoutsusewheelchairs. “Eventhoughallofthescoutshaveseveredisabilities,wedothingsanyscoutgroupdoes.Wejustadaptitsoourgroupcanjoinin,”saidBarton,anengineeringmanageratourfacilityinBurgessHill,UnitedKingdom,andwinnerofthe2010RockwellCollinsVolunteeroftheYearAward.“Thescouts—justlikemostchildren—wanttogivenewactivitiesatry.Iftheywanttohaveago

atsomething,wewilldoeverythingwecantomakeithappen.”

Decades of commitmentThroughouthischildhood,BartonwasactivelyinvolvedintheScoutAssociationintheUnitedKingdom.Asayouth,healsoassistedwithactivitiesforthe2ndChaileyScoutGroup,sincehisfatherwasaleader.Atage18,Bartonbecamealeaderaswell.Sincethen,hehasledthegrouponavarietyofadventures

—includingrockclimbing,abseiling(rappelling),skiing,shooting,fishingandcanoeing. Aspartofalargeteamofvolunteers,Bartonhasfoundwaysfor2ndChaileyscoutstoparticipateinactivitiesthatnormallywouldbeimpossibletodo.Forexample,heengineeredawayforaboywhousesaventilatortosafelyiceskateandridearollercoaster. “Anassistanthelpedhimbreatheaswewentontherollercoasterandaroundtheskatingrink,”saidBarton.“Logistically,itwasquitedifficultandrequiredalotofplanning,buthecouldparticipateaspartofthisscoutgroup.”

Thisyear,fortheircampingtrip,thegrouptraveledtotheNorfolkShowgroundinNorwich,UnitedKingdom,tojoin5,000otherscoutsattheNORJAMscoutjamboree.BartonsaidthisoutingprovidedagreatopportunityforthescoutstocampwithanotherdisabledgroupwhilebecomingmoreinvolvedintheScoutAssociationasawhole. Typically,theyearlycampingtriprequirestwovolunteersforeachchildinadditiontoasupportstaffandateamofnurses.SeveralmembersofBarton’sfamilyvolunteerwiththegroup,includinghisfather,hissisterandhiswife,Chrissi,whomhemetthrough2ndChaileyScoutactivities. “It’sbeenafamilythingforalongtimeandreallyateameffort,”saidBarton.“Allofthepeopleinvolvedplaytheirparttomakeitagoodexperience.” Sincesomeoftheyouthsremainpartofthegroupforaslongasnine

years,Bartonsaidvolunteersoftenformstrongrelationships. “Avolunteergetstoknowascoutandstayswiththatpersononanongoingbasis,”explainedBarton.“Afterawhile,theybecomegoodfriends.”

A way of lifeGeoffBlackham,aprincipalsystemsengineeratourcompany,nominatedBarton—whomhe’sknownformorethan10years—fortheRockwellCollinsVolunteeroftheYearAward. “I’vealwaysbeenimpressedbyMatt’sworkethicandattitude,”saidBlackham.“He’ssomeonewhoworkshardtogetthingsdone,andthatcarriesintohisworkwiththescouts.” WhileBartonacknowledgedhisvolunteerworkcanbephysicallyandmentallydemanding,hesaidtherewillalwaysbeaneedforit.Hehopestoremaininvolvedinscoutingforyearstocome,andhopestoseemorescoutgroupsfordisabledchildrenformedaroundtheworld. “Scoutingisafantasticexperienceforanychild,whethertheyhavedisabilitiesornot,”saidBarton.“Igotalotoutofscoutingasachild,andIenjoystillbeingapartofit.”<h>

Matt Barton is making it possible for disabled youths in East Sussex to participate in scouting activities.

Extraordinaryadventures

ByKatieShatzer

> A thrilling experience — Giles Martin (left), a member of the 2nd Chailey Scout Group, and Matt Barton, winner of the 2010 Rockwell Collins Volunteer of the Year Award, nervously await the first drop on the Wipeout roller coaster at Pleasurewood Hills in the United Kingdom. Martin and Barton enjoy high-adrenaline activities, so the roller coaster ride was one of the most memorable events of the day trip during the NORJAM scout jamboree in the United Kingdom.

> Overcoming challenges — While attending the NORJAM scout jamboree in the United Kingdom, Giles Martin and Matt Barton also descended a 30-foot tower with climbing ropes. Even though Martin uses a wheelchair, he was able to participate in the abseiling (rappelling) activity just like any other scout at the jamboree.

For seven years, Beronica Saveedra Ramirez has been responsible for the landscaping and maintenance in a Mexicali park.

Beronica Saveedra Ramirez would like future generations to be able to enjoy Parque Villa Magica in Mexicali, Mexico, the same way her children and neighbors benefit from the park now. This is one of the reasons Ramirez, a production supervisor at our facility in Mexicali, Mexico, spends hours each week keeping her neighborhood park clean, inviting and safe. For the past seven years, she has assumed responsibility for landscaping and maintenance of the park. After developers finished their work in Ramirez’s neighborhood, they left the upkeep of the park to the local residents — numbering more than 3,500 people. Every day, more than 100 people visit the park, many of them children climbing on playground equipment and teenagers playing soccer. “The park keeps kids occupied and keeps them from playing in the street,” said Ramirez. “Because the park is beautiful, kids want to be there, and parents can be comfortable knowing their children are safe.”

A labor of love

“Even though all of the scouts have severe disabilities, we do things any scout group does. We just adapt it so our group can join in.” — MattBarton

2010 ROCKWELL COLLI nS VOLU nTEER OF Th E YEAR AWARD WI n n ER 2010 VOLU nTEER OF Th E YEAR AWARD FI nALIST

Photo by Cate Lees, Kermer, West Sussex, United Kingdom























16 H O R I Z O N S > 2 0 1 0

45 yearsAugustWandaL.CampbellThomasE.KempGaryF.Lohrer

SeptemberSimoneM.BeanJohnM.BerthotKathleenJ.GorskiMargieM.MartinezMartinF.OsierCharlesD.Webber

OctoberCurtisA.Brown

40 yearsSeptemberGeorgeKvasnaWinfriedTaeschner

OctoberSusanD.HighCarolA.Tope

35 yearsAugustElizabethA.GreeneLarryJ.NeyensRogerL.PattersonDonA.StulkenCynthiaA.TippettPerryJ.Tormey

GaryP.Wenisch

SeptemberEdgarCaplesArminJakobRolandMezieresTerryL.MoffittRaymondC.WalaskaJrFrankWeckbach

OctoberMaryK.BoykinSheliaA.BrownDawnM.CarterRitaA.CelejewskiArminGoeckelGinaS.MaxwellDominiquePampoulyLarryM.SchmaltzJoeE.SpodenStevenM.Stoa

30 yearsAugustRuthE.BensmillerMichaelD.ColeMyrnaA.FoltzStevenG.FreilingerJamesA.GiglioLouisC.HongJulieJ.JordanMarkW.OlsonAngelinaH.SimkinsGailM.Smith

DianeM.Wilder

SeptemberLoriK.BohrAidaCantuGregoryS.ChurchillGwenL.DawleyCharlesE.GorwoodJulieA.HemesathSusanK.KlostermannArnoLoeschBeverlyA.PanosSteveV.PhamErnestoF.RodriguezRhondaL.Theismann

OctoberRonaldC.FairchildConnieJ.HansonHelmutMeyerUrsulaSchmidtRobertP.SchminkeSabineSchwarzGregoryS.Smith

25 yearsAugustAnnR.BellCarlH.BodeChristineC.CallahanDanielCortezBarbaraJ.DennyDorothyT.DexterBrigitteEscales-Cros

BrentA.FossDavidJ.HahnCurtE.HancockStevenJ.HenelyRitaF.JillsonLoriJ.KnockleMarkL.McEachranRandiA.RuzickaStephenA.ThompsonGuadalupeVazquezRodriguezLisaS.Wagner

SeptemberSusanM.BalikJohnN.BarnettGillesH.BiocheJohnJ.BychkowskiRobertaK.CadyRichardA.CleaverMichaelJ.DeveraKarlA.DietrichJaniceM.DuffyJeffreyD.EndresKevinS.GordonGrantP.HeathmanPatsyA.HousewrightRebeccaR.KearnsGaryT.KieferMichaelKnappVickieL.KnutsonDawnM.LechtenbergMarciaA.LembkeAmyJ.McCourt

LindaR.NielandKathyJ.PaskerDeanA.PaulsonDarwinN.PoockHerbertPuxKarenJ.QuamRexA.ReeveGregoryC.RenningJeffreyA.SchroederMaryB.SnitkerJohnV.StithGaryM.ThiedemanYenV.VoMichaelA.WagnerKathyA.WathierScottL.WentheDarcyD.WhalenRogerS.YoungJanetL.Zeidler

OctoberSusanC.AdrianWilliamJ.BalsanekJrWilliamH.BellJohnF.BiedermanBettyJ.BublitzLynnE.CliftKatherineA.CookMarkE.CorrellDannyR.Daniels

ZeldaG.DeHoedtMartinJ.DenlingerEvelineDittmannMichaelL.EastmanJamesM.EmeryRichardW.FlesnerJeffreyJ.GrimleyLadonnaL.HackmanJohnC.HindeJrKimberlieF.MaasWernerMaehringerAnnM.McDowellTammyA.McKennaMichaelH.MickelsonTerryL.MilksToddJ.MitchellMichaelK.PattonKimberlyA.ProctorBlaineL.RittmerDanielL.SchlederShaunaShopayMariL.SmithVanessaM.SoileauGaryA.SwanstromWolfgangTempelhagenStevenN.UngsKarenE.WadlingtonLoriL.WattsStevenJ.Zieser

Rockwell Collins service anniversariesRockwell Collins offers congratulations to employees who have marked significant service award milestones in recent months.























V O L U M E 1 5 > I S S U E 4 17























Web extra:Rockwell Collins employees celebrating 20 years of service or less are recognized in Horizons online at www.rockwellcollins.com/horizons.

What’sthebestwaytodevelopbusinessrelationshipswithpeopleinChina?Howdoyoumakea

goodimpressionwhiletravelingintheUnitedArabEmirates?HowshouldyouaddresscustomersinGermany?WhatcommunicationstyleshouldyouusewhenworkingwithAmericans? AsRockwellCollinscontinuestofocusonglobalmarketsegments,thesequestionsarebecomingmoreimportanttoourcompany’ssuccess.Tohelpemployeeslearnmoreaboutculturaldifferencesandglobalteaming,RockwellCollinsrecentlylaunchedaweb-basedperformancetoolcalledCountryNavigatoraspartofRockwellCollinsUniversity.

AccordingtoJoyFitzgerald,managerofLearningDesigninHumanResources,CountryNavigatoroffersthreekeybenefits:itallowsemployeestoconductaself-assessmentoftheirownworkingstyles;ithelpsemployeesunderstandculturaldifferencesamongcountries

throughouttheworld;andithelpsemployeesgainmoreknowledgeaboutgeographyandothercountries. “CountryNavigatorisakeyresourceinhelpingemployeesworldwidebetterunderstandtheglobalaspectsofworkingtogether,”Fitzgeraldexplained.

Aligning with customersInhisroleasmanagerofManufacturingEngineeringinMelbourne,Fla.,JoeHnatIIIinteractswithexternalcustomersduringindustrialauditsofourprocesses. BeforemeetingwithAirbusemployeesfromFrancerecently,HnatandhisteamusedCountryNavigatortobetterunderstandFrenchculture.Whileusingthetool,helearnedthatdebateistypicallyencouragedinbusinessmeetingsinFrance.

SowhenhewaschallengedbytheAirbusteamaboutaRockwellCollinspolicyandprocess,Hnatengagedinactivediscussionratherthanbecomingdefensive.Andwhilehecan’tcrediteverythingtothetool,HnatacknowledgesthatRockwellCollinsreceived

itshighest-everauditscorefromAirbusfollowingtherecentvisit. “IthinkCountryNavigatorhelpedustobemorealigned,”hesaid.“IhadbeenlookingforatoollikeCountryNavigatorforalongtime.IthadeverythingIneededtoknowaboutanotherculture.”

Preparing for travelAlongwithhelpingemployeesbetterinteractwithpeoplefromothercountries,CountryNavigatorprovides“flightpacks”thatmakeiteasiertoprepareforinternationalbusinesstrips.Essentialinformationintheflightpack—includingfactsaboutcurrency,language,mindsetandweather—canbeprinted,emailedorsaved. KurtKaufman,aseniorprogrammanagerinInternational&ServiceSolutions,recentlyusedCountryNavigatortohelphimprepareforabusinesstriptoBrazilwherehemetwithcustomersfromEmbraer. SinceitwashisfirsttimevisitingthecountryandinteractingwithSouthAmericans,KaufmanconsultedthetoolafterparticipatinginaCountryNavigatordemowithhisteam. “IfoundoutthatBrazilwasinthetop10countriesleastcompatiblewithmyworkingstyle,”hesaid.“Theadditionalinformationgainedbycompletingmypersonalprofilehelpedmebemoreeffectivewithdialogueandbusinessnegotiations.Iwouldhighlyrecommendtoanyonedoingbusinessabroadtoprintoffaflightpackandtakeamomenttofilloutyourprofiletoseehowyourelatetoindividualsintheothercountry.”<h>

Employees can access the web-based Country Navigator tool via the School of Professional Development page in the Rockwell Collins University.

Employees are using the Country Navigator tool to obtain hands-on advice on how to work with people around the world.

Doing business globally

ByCindyDuran

“Country Navigator is a key resource in helping employees worldwide better understand the global aspects of working together.”

— Joy Fitzgerald

Locatedwithinasix-hourflightofabout70percentofourcustomerbaseintheAsia-Pacificregion,theRockwellCollinsServiceCenter

inSingaporeisanideallocationformaintenance,repairandoverhaulworkinSoutheastAsia. “SingaporeisgeographicallycentraltotheAsia-Pacificregion,”saidT.C.Chan,vicepresidentandmanagingdirectoroftheAsia-PacificregionforRockwellCollins.“Manyinternationalairlineslinkthroughthecountry,andyoucanmoveinandoutquickly,whichisimportanttoourcustomers.” FromtheflagshipairlinesofMalaysiaandThailandtoAllNipponAirwaysinJapan,customersrecognizetheSingaporefacilityasourcompany’sAirTransportCenterofExcellenceintheAsia-Pacificregion. “WearewellpositionedinourCommercialSystemsmarketsegments,”saidChan.“OurSingaporefacilityiswellconnected.”

Solid reputationIntotal,about120employeessupportourcustomerservice,sales,marketingandotherfunctionsintheSingaporearea. AccordingtoDavidHuatLeongTan,managingdirectoroftheservicecenterinSingapore,customersintheareatrustoursolutions. “Othercompanieswanttoservicecustomersaswell,”saidTan.“ButtheRockwellCollinsnameisverytrustedhere,andourbrandrecognitionisgood.” Chanagrees,sayingourrecentletterofintentwiththeCommercialAircraftCorporationofChina(COMAC)toprovideintegratedsurveillancesystemsfortheC919familyofaircraftisatestamenttoRockwellCollins’reputationthroughouttheAsia-Pacificregion. “ThisC919relationshiphelpsbuildabaselineforprovidingmoreworktoourservicecentersintheAsia-PacificregionlikeSingaporeandparticularlytoourservicecenterinShanghai,”saidChan.“Inthelongterm,wehopetoprovideaftermarketandsparessupportfortheC919.” TheSingaporeServiceCenteralsoispreparingtoleadtheserviceandrepairworkintheregionfortheBoeing787andtheAirbusA350.

Manycustomersthathaveorderednewaircraft—suchasAllNipponAirways,AirChina,AirIndiaandKoreanAir—alreadyworkwithRockwellCollinsemployeesinSingapore. “Byinstallingthecorrectcapabilitiesintheregionforfuturework,weshowourcustomersthatwearereliableandwillsupportthemthroughoutthelifeofourequipment,”saidTan.

Well positionedWhiletheSingaporefacilitycurrentlyservicesproductsfortheSingaporeandThaimilitary,ChanhopestoprovidemoreserviceandsupportfortheGovernmentSystemsmarketplaceinthefuture. “Thepotentialhereishuge,”saidChan.“WeneedtobeginseekingoutmoreGovernmentSystemsopportunities.” WithgrowthintheAirTransportmarketsegmentonthehorizonandpotentialforexpansionintheGovernmentSystemsmarketplace,TanbelievestheSingaporeServiceCenteriswellpositioned. “I’mlookingforwardtothefuture,”saidTan.“IthinkSingaporeandtheAsia-PacificregionhavealotofgreatthingsinstoreforRockwellCollins.”<h>

Our hub in Southeast Asia

Rockwell Collins, Inc.400 Collins Road NE

Cedar Rapids, Iowa 52498-0001

Return Service Requested

PRSTD STDUS Postage

PAIDCedar Rapids, IA

Permit No. 90

Rockwell Collins’ service center in Singapore is a convenient site for our Asia-Pacific customers.

ByMarielleRodeheffer

Photos by Jonathan Koh, Singapore

Volume 15 Issue 4 2010 Horizons - Rockwell Collins

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Transcript of Volume 15 Issue 4 2010 Horizons - Rockwell Collins