Volkswagen Fleet.

1. Introduction

2. New Icons & Logo

3. February 2013 Sales Figures

4. Reflection on 2012

5. New Golf. It’s the One.

6. Mobisite Launch

7. Volkwagen Fleet Department Structure

8. SAVRALA Awards 2012

9. Customer Feature: Clover South Africa

10. Conclusion

In this issue:

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1. Introduction.2013 marks a new era for the Volkswagen brand. An era of innovation, excitement and exponential steps into sustaining Volkswagen’s future-forward thinking. The year has started with the launch of a car set to future-proof the Volkswagen brand: the New Golf 7. It is at the centre of the Volkswagen Brand and embodies everything that Volkswagen stands for. The New Golf 7 is pure Volkswagen, and with a specification and price package that will make the staunchest of opposition look twice, we are certain that our excitement is not unjustified nor the pride in the latest addition to our family of People’s Cars. However, with all the excitement and expectation comes change, and with change much information to be shared. This e-book will give you great insight into what’s in store for Volkswagen South Africa for the first quarter of 2013.

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Relationships – this encompasses the overall interaction of the Corporate Sales Department with our valuable clients, building on this collaboration over the long term to forge loyalty and trust. This is the foundation to a mutually beneficial relationship.

Cost of Ownership – it’s not just about the initial cost of purchasing the vehicle that makes up our customers’ fleet, it’s also about the overall value over the lifetime of the vehicle, the service costs and the residual value.

Service – personalised and individualised service; if our customers encounter any issues or problems, they have the freedom to personally contact their fleet service manager at their nearest Fleet Intensive Dealer (FID). Critical issues will be escalated to their respective Corporate Sales Specialist.

Solutions - our Corporate Sales Specialists assist the FIDs in setting up their strategic business plans and meeting with their strategic customers.

Range – Volkswagen offers a world class range of diverse vehicles to suit any possible business application.

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2. New Icons and Logo.

Polo Vivo hatch: 2174 sales, our highest February ever! Polo hatch: 1805 sales. Polo sedan: 387 sales, our highest February ever! Golf: 767 sales, our highest Golf sales since May 2007! Jetta: 366 sales. Scirocco: 36 sales. CC: 33 sales. Touareg: 54 sales, our third highest February! Tiguan: 317 sales, our second highest ever! (November 2012 - 341).

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3. February 2012 Sales.We retailed a total of 7 004 Volkswagen Passenger Vehicles through the Volkswagen Dealer Network. This is not only our second highest February ever since 2007, but also a significant month as February heralded the introduction of the highly anticipated, award winning New Golf. Some highlights of December include:

Volkswagen has increased global market share by 12.2% with deliveries exceeding 9.3 million vehicles..

Our revenues are up 40% year on year.

The Volkswagen Group is enjoying great success in attracting top talent.

8 new factories came on line in 2012.

The Volkswagen brand is more global than ever before.

Production is at an all-time high.

In 2012 5,8 million cars built vs. 5,2 million in 2011.

On Golf 7: The Wolfsburg factory and the Zwickau factory had a simultaneous start-up. This has not been achieved before.

The Golf 7 start-up curve was the most successful ever which is also a first for Volkswagen.

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4. Reflection on 2012: Volkswagen globally.

Production:

Golf 7 mqb platform.

5. New Golf. It’s the One.

Volkswagen has taken another leap in continuing the story of Golf, now introducing the seventh generation. The Golf 7 is taking a huge leap in telling Golf’s amazing story. This is due to its innovation that has kept on progressing from the first generation. The most innovative vehicle in the A-segment has arrived, The One. The Golf 7 boasts new technology that has never been available in this segment.

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Exterior.

The New Golf 7 has grown wider and longer than its predecessor, though the height has dropped to allow for a sporty look and to reduce drag. The wheel base has also improved. The Golf 7 corresponds to the Volkswagen brand’s DNA which conveys a modern, progressive impression which nevertheless feels familiar. Volkswagen DNA creates a unique, unmistakable language of product features and design.

The Front end of Golf 7 has been revised with a new headlight design, grill and front bumper. Rear lights have been redesigned to give clear geometry in line with rear body lines. The redesigned fuel cap is angled with the rear pillar. New wheel designs for the entire model range offer a sportier, dynamic look.

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More Info

New DesiGN HeaDliGHts. New DesiGN rear liGHts.

Interior.

Electronic handbrake with Auto Hold is standard on all Golf 7 models and this creates more space in the center console. The electronic handbrake works as a conventional handbrake, but it disengages itself as you drive off only if the seat belt is fastened.

Golf 7 is equipped with a new radio infotainment system and all model lines are equipped with a standard touch screen interface.

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More Info

raDio CompositioN meDia.

Safety.

Golf 7 has just been launched, but unsurprisingly it has received a Five Star rating by the European consumer protection organisation: Euro NCAP. The overall safety package of the Golf 7 consists of occupant protection, child protection, pedestrian protection and driver assistant systems.

A new safety innovation introduced for first time in Golf 7 is Hill Hold with Multicollision Brake. Volkswagen Group is the only carmaker in the world to implement such a system as standard in a compact car. Multicollision brake is an automatic emergency brake activated during collision. Multicollision brakes are automatically activated during a collision to prevent subsequent collisions with oncoming traffic.

An indirect tyre pressure indicator is standard on all Golf 7 models, as well as XDS transverse electronic differential lock. XDS transverse differential lock compensates for understeer during quick cornering and was first debuted in the Golf 6 GTI.

Full size alloy spare wheel with original equipment is standard on all models.

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More Info

seveN airbaGs as staNDarD.

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The New Golf range is available in the following spec and trim levels:

Model description Power Torque Transmission

1.2 tsi trendline 77kw 175Nm 5-speed manual

1.4 tsi trendline 90kw 200Nm 6-speed manual

1.4 tsi Comfortline 90kw 200Nm 6-speed manual

1.4 tsi Comfortline DsG 90kw 200Nm 7-speed DsG

2.0 tDi Comfortline 81kw 250Nm 5-speed manual

1.4 tsi Highline 103kw 250Nm 6-speed manual

2.0 tDi Highline DsG 110kw 320Nm 6-speed DsG

Optional extras.

Panoramic sunroof: The size of the panoramic sunroof is almost double the size of a conventional sunroof. This sunroof features tilting and sliding functions, both of which are electric. Sliding function fully opens the roof and tilt function tilts the roof to about 3cm high. The sunroof glass is tinted with a fabric/textile blind installed beneath the glass roof.

Swivelling towbar: The manually swivelling towbar with mechanical release on the luggage compartment replaces the fixed towbar. This towbar can be stored out of sight underneath the vehicle when not in use

High beam control “Light Assist”: This innovative feature provides comfort and safety on the road by means of automatic main beam control. A camera on the interior mirror observes the traffic, and when travelling above 60 km/h and in complete darkness, Light Assist automatically switches on the main-beam headlights. The system detects oncoming traffic and automatically dips the headlights to prevent the other driver from being dazzled. Automatic alteration between main-beam and dipped headlights ensures optimum illumination of the road ahead.

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More Info

HiGH beam CoNtrol liGHt assist

swivelliNG towbar.

6. Mobisite Launch.

The past two years has seen a quantum shift for the Volkswagen brand in the digital marketing space; a new highly interactive website with state-of-the-art content and navigation was launched in 2011 to ensure that we are more in line with the global Volkswagen website architecture and content strategy. We have also made enormous strides in the social media environment where word of mouth marketing and one-on-one communication leads the way.

And now we present to you the next step in the Volkswagen digital marketing strategy; the Volkswagen Mobisite.

Volkswagen South Africa has the privilege of being classified as a pilot market outside of Europe to launch the brand new Volkswagen mobisite platform. It is a key component of our integrated marketing communications activities as the mobile platform will form part of the 360 degree marketing mix for the Volkswagen brand.

The Volkswagen mobisite architecture works in sync with the Volkswagen website, which means that information that has either been uploaded to the website or modified, will pull through straight to the mobisite.

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The Homepage

The homepage presents a clean, sophisticated and user-friendly layout that is in line with the CI of the website. On the homepage you will find primary navigation features that include:

- Search function- Model Selector- Homepage main image

In addition to these, there are also secondary navigation features:

- Request a Test Drive- Dealer Locator- Contact Us- Legal- Call a Service Centre (a quick, easy to use link

that directly dials the Service Centre)

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Request a Test Drive

This feature will be based loosely around the main Request a Test Drive page on the website. It will allow browsers the ability to request a test drive for a specific model they are interested in and have selected on the mobisite.

Dealer Locator

The Dealer Locator allows the browser to enter their location of preference, or to browse the Dealerships based on each region in South Africa. Once a Dealership is selected, the mobisite takes the browser to a page that provides that specific Dealership’s contact details and location.

Contact us

Much like the website, the “Contact Us” link will provide Volkswagen’s contact details, as well as a “button” that conveniently allows the browser to dial the Service Centre directly.

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Model ShowroomThe model showroom allows the browser to identify specific models by price range and category, or to explore the whole range and select the brand of choice.

Once selected, the mobisite directs the browser to a Model Showroom that provides product highlights, a photo gallery, as well as the colours that the specific model is available in.

Supported HandsetsAn effort has been made to ensure that the mobisite will be accessible via iPhone, Android devices and Blackberry handsets. This is especially important in light of the fact that South Africa has a substantially higher proportion of Blackberry users to iPhone and Android users compared to the European markets, thus the aim has been to ensure that vast majority of cellphone users can enjoy the Volkswagen mobisite experience.

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Black SwanAn exciting and fresh addition to the Volkswagen mobisite is the Black Swan feature. When the browser clicks on “Switch to Black” the white background switches to black and the black font switches to white. This enables the user’s cellphone battery to last longer as a black background consumes considerably less energy than a white background.

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7. Volkswagen Fleet Department Structure.

KATHLEEN BOOTHNatioNal Corporate sales maNaGer082 775 4552

PAuL SMALLMAN.NatioNal Corporate sales speCialistGauteNG & Namibia082 566 0823

NINA DAVISNatioNal Corporate sales speCialistwesterN Cape082 520 5192

LyNNE BROwNNatioNal Corporate sales speCialistkzN & easterN Cape082 552 9971

GLEN ELFERINKNatioNal Corporate sales speCialistGauteNG & botswaNa082 371 1591

AyANDA qALINGE Corporate sales Co-orDiNator

Members of the Southern African Vehicle Rental and Leasing Association (SAVRALA) gathered at a gala banquet in Sandton in October to honour and celebrate the crowning of the 2012 SAVRALA Motor Manufacturer of the Year (MOTY), a milestone event that began 18 years ago. MOTY has become the benchmark for vehicle manufacturers and importers who supply vehicles to both the car rental and car leasing sectors, where they are judged by the industry on a range of criteria, from build quality, parts and service supply, communications and value, in order to win the coveted SAVRALA MOTY award.

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2012 MOTy winners were as follows: Manufacturer of the year Leasing Gold: - Volkswagen South Africa

Manufacturer of the year Leasing Silver: - Hyundai automotive south africa

Manufacturer of the year Leasing Bronze: - Nissan automotive south africa

Manufacturer of the year Rental Gold: - Volkswagen South Africa

Manufacturer of the year Rental Silver: - General motors south africa

Manufacturer of the year Rental Bronze: - Hyundai automotive south africa

Most Improved Leasing: - audi south africa

Most Improved Rental: - General motors south africa

Overall Most Improved: - audi south africa

Overall Manufacturer of the year Gold: - Volkswagen South Africa

Overall Manufacturer of the year Silver: - Hyundai automotive south africa

Overall Manufacturer of the year Bronze: - General motors south africa

Best Account Executive Leasing: - faan fourie from toyota sa (pty) ltd

Best Account Executive Rental: - Carin Delport from toyota sa (pty) ltd

Best Manufacturer’s Technical Representative Leasing: - Lutendo Mudau – Volkswagen South Africa

Best Manufacturer’s Technical Representative Rental: - Gareth tiffin – General motors south africa

8. Volkswagen dominates The SAVRALA Awards.

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Interview with Riaan Naude from Clover South AfricaQ: Who is your Fleet Service Representative?

A: Paul Smallman & Nadia Bornman

Q: How long has Volkswagen been a part of your Fleet?

A: I have been with Clover for 24 years and can only ever remember Volkswagen’s being part of the Clover family

Q: Which model/s make up the Volkswagen component of your Fleet?

A: The Polo & Polo Vivo model range – Polo 1.4 Comfortline and Polo Vivo Trendline

Q: What were the benefits to you of this/these model/s?

A: Reliability, fuel efficiency, and cost effective on rental. They’re perfect for the Clover representatives and sales personnel

Q: Why did you choose Volkswagen products as an addition to your Fleet (as opposed to competition)?

A: Volkswagen is the first choice by management mainly because of the benefits listed above. To add to this, Volkswagen’s national footprint in South Africa, the Dealer Network, and the overwhelming range choice are what keep Volkswagen top of mind for Clover.

Q: Describe the level of service you have received from your Fleet Service Representative thus far.

A: Pro-active planning on stock; on time delivery; clean sheet on vehicle condition at delivery; quick Aftersales service on fleet technical issues (of which there have been minimal incidences)

Q: Have you had any problems with your Fleet, and if so, how was the problem resolved?

A: There have been no problems with the VW Fleet

Q: What is the most important criteria you consider when selecting a Fleet vehicle?

A: Cost of ownership; capital investment; reliability, low maintenance cost, fuel efficiency.

Q: How has the cost of ownership experience impacted/benefitted your business?

A: There have been significant savings on capital/cash flow and running costs for the fleet, as well as better profit share on vehicle term

Q: How has your Fleet Service Representative assisted in providing solutions to your fleet business needs?

A: They have provided comparative costing models of different brands, parts basket, stock planning, and regular info on new developments and strategy

Q: Which Volkswagen model are you most excited to experience and include in your fleet?

A: I am convinced that the Polo Vivos we are utilising are the best solution for Clover’s needs, namely commercial sales representatives.

9. Customer Feature: Clover South Africa.

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With exceptional results at SAVRALA, the launch of the New Golf, and many other exciting developments, Volkswagen South Africa Fleet Sales department is set for a tremendous year. Exceptional quality in German engineering, innovative range of products, and sound service shows our commitment to our customers. We cherish the relationships we have developed with you and look forward to another fantastic year ahead.

Thank you for your loyal support and we wish you well for the year ahead. For more information on the New Golf, please contact us on 0860 434 737 or fleet@vwsa.co.za.

Volkswagen Fleet Department.

10. Conclusion.