Slide 1

Voice EverywhereTeam:Jenny CraigMalcolm FordKervin PillayKhetan GajjarJustin Spratt

What if telephony was everywhere, just worked and was cheap

Bloated, Monopolistic, Circuit Switched, complex

PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities

-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come

-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features

WHAT IF - as new features develop, they are instantaneously deployed

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Voice EverywhereHEADINGText

The Current Landscape of Telecommunications

Bloated, Monopolistic, Circuit Switched, complex

PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities

-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come

-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features

WHAT IF - as new features develop, they are instantaneously deployed

4

Voice EverywhereHEADINGText

Analogue is so last year!

Time Division MultiplexingTDM was developed in 1870 with the TelegraphPOTS = plain OLD telephone system5

Voice Everywhere

Total Global Telecommunications Revenues

We think this is a joke!6

Voice Everywhere

The Drag:Expensive ComplexLess Choice No Redundancy Old SchoolTDM Telephony

Total Global Telecommunications Revenues

we believe this is too much!7

Voice EverywhereHEADINGTextSometime it feels a bit like this

Bloated, Monopolistic, Circuit Switched, complex

PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities

-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come

-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features

WHAT IF - as new features develop, they are instantaneously deployed

8

Sometime it feels a bit like this

And this

Bloated, Monopolistic, Circuit Switched, complex

PSTN / fixed environment is painful if you need another line, you need to apply for it, add pri, add indentities

-> what if you didnt need all that one subscription, one provider and medium is irrelevant PBX anecdote of waiting 5 weeks for person to come; expensive, sometimes they dont come

-> true plug and play is what voip offers - we need to hit both MNOs and fixed line- you need to change handsets to get new features

WHAT IF - as new features develop, they are instantaneously deployed

9

Voice Everywhere

TDM / PSTNVoIP / SIP

Total Global Telecommunications Revenues

we believe this is too much!10

Future of TelephonyHEADINGText

SIMPLICITY!

IP convergence, bringing circuit switched networks on IP networks talk about how innovation is causing a shift in the economics within the telecommunications industry. Talk about Skype terminating 8% of all call minutes globally.

Talk about irrelevance of where people reside and extensibility of this to everywhere

WHAT IF - as new features develop, they are instantaneously deployedcohesive telephony experience- example: have to plug in a device to get CLI for fixed line callswhat we have: built and architecture from the ground up for voice, extensible for myriad servicesemphasis on "SERVICE BASED" telephony - less focused on hardware and owning softwarereduced depenedency on costly telco skills- the phone is extensible everywhere - all you need is an internet connection - you dont need people to run it for you.... very easy - this is what people want - they must be able to turn in on and it must work

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Voice Everywhere

VoIP: SimpleCheaperRedundantLongevityExtensible

IP convergence, bringing circuit switched networks on IP networks talk about how innovation is causing a shift in the economics within the telecommunications industry. Talk about Skype terminating 8% of all call minutes globally.

Talk about irrelevance of where people reside and extensibility of this to everywhere

WHAT IF - as new features develop, they are instantaneously deployedcohesive telephony experience- example: have to plug in a device to get CLI for fixed line callswhat we have: built and architecture from the ground up for voice, extensible for myriad servicesemphasis on "SERVICE BASED" telephony - less focused on hardware and owning softwarereduced depenedency on costly telco skills- the phone is extensible everywhere - all you need is an internet connection - you dont need people to run it for you.... very easy - this is what people want - they must be able to turn in on and it must work

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Voice Everywhere

Discover. Decipher. Disrupt.VoIP Technologies

VoIP, SIP, SIMPLE, 13

Voice EverywhereHEADINGText

What if Conversations could think for themselves?

Tim Berners-Lee

Father of the World Wide Web

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Vint Cerf

Father of the Internet

This should be the evolution of telephony from circuit switching to packet switching

Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web

then codec evolution maybe show the video

Image cold fusion type with all these technologies merging into convergence

IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video

Video codecs

- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story

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Voice Everywhere

This should be the evolution of telephony from circuit switching to packet switching

Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web

then codec evolution maybe show the video

Image cold fusion type with all these technologies merging into convergence

IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video

Video codecs

- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story

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Voice Everywhere

This should be the evolution of telephony from circuit switching to packet switching

Starting with inception of the internet and www DARPA, peering, open interconnections SIP evolution started with tone based signaling, then they designed SS7 and ISDN (first digital signaling methods), converted it into h323 (IP protocol) less than 10% of PABX vendors that conform SIP based on http uses http to do the signaling and everyone understood http it is the language of the web

then codec evolution maybe show the video

Image cold fusion type with all these technologies merging into convergence

IM which has brought presence this is the most useful innovation in the telephony world, text integrated with telephony in the latest revisions of sip you can IM using sip. And even video

Video codecs

- then quad play mobile phone element Wi-Fi talk about the evolution of wireless technologies compelling story

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Disruptors

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Voice Everywhere

Old School: Incumbents, changing tack

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Incumbents changing tack

Collage of the dsiruptors - JaJah, Skype, Acme, Broadsoft whoelse? GrandCentral (Google Voice); Nimbuz. Emphasise google getting into this game!!

Redback (ericcsson) moving into IP specifically voip

Abandoned their TDM development as they know the future revenue is in voip

Revenue stats for TDM flattening / declining

Need to look at what cable operators have done to get into voip

Verizon deploying 3.5mn fmc clients in the next few years

Defi, vahraha, mobile max, agito, etc.

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Voice Everywhere

By an overwhelming majority, VoIP is becoming the preferred solution for the majority of businesses, displacing traditional circuit-switched PBXs.

Alcatel Lucent, Strategic White Paper

Smart folks realized that most of the PBX's value add was increasingly in its software. It was also noted that PBX vendors were slow to respond with new applications or software modifications. Finally, it was recognized by everybody that PBX systems were terribly 'closed,' and they locked users into a single (expensive) vendor.22

Voice Everywhere: Demo

4 People3 Geographies3 Mediums1 Call

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Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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DEMO and VIDEO

Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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Ticket to the GameGetting VoIP right

World Class Network Service Provider very important to choose the right voip provider focus on the realtime aspect of this, redundancy, service levels need to put the doubt in their mind SIM jockeys and long term track record because it so easy, anybody can get into this businessNGN, convergence-ready LAN (for some of you, this could be a forklift upgrade) needs to be a QoS enabled LAN all the way to the end pointIdeally IP Telephony less complexity but depends on the stage in the lifecycle important to get good advice on thisUnderstand your requirements do you need full presence and video enabled calls or do you just want cheap telephony

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Ticket to Game

SimplerExtensibilityLongevity

Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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Hitting the Home RunCritical Success Factors for VoIP

Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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The Home Run

Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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The Home Run

Customer is The King!Shift in power

Savings not just in telephony, but in facilities, cabling, people, office space, power

Building a business that doesnt depend on where a person sits

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The Future?Communications tools don't get socially interesting until they get technologically boring

Clay Shirky, Here Comes Everybody

The Future?

MobileServicesThe CloudIP / SIP

What if Voice was Everywhere?

justin.spratt@is.co.zawww.twitter.com/justinsprattwww.twitter.com/islabs